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CarolynH

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The pizza industry is launching "star marketing"
Appointing big models such as Lee Min-ho 
Strategies for Strengthening and Differentiating Brand Image


Pizza franchises are launching star marketing with big models. This is because the growth of the franchise pizza market has stagnated and competition has intensified, strengthening the brand image and increasing the need for differentiation.

 

Domino's Pizza, the No. 1 franchise in the pizza industry, has hired actor Lee Min-ho as its advertising model. Its strategy is to target women in their 20s and 30s who are major consumers. The high-end and serious image of the model matches the image of Domino's pizza.

 

Regarding the fact that major companies are using big models one after another, the industry is analyzing that they are focusing on marketing using the image and recognition of models, as product differentiation becomes difficult amid slowing growth in the market.

 

https://www.fnnews.com/news/202007151748344261

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2 hours ago, Nikaa94 said:

 

Choose New F4 (LMH-JIW-KB-WDH) :approves:(JY is WDH :D ) 

OMG There was this option too? I was stuck between (LG-JY) and (HJJ-Det. Mimi)and chose CY-King Gongmin. Now you tell me there's new F4 ? Aissshhh I can't go back and change my options :wub:

I feel cheated. Whose bright idea was it to make it only 1 choice? :whytho:

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1 hour ago, JC's Lingxi said:

somebody please turn me into that Pizza in LMH's hand :D :P 

 

44 minutes ago, JC's Lingxi said:

@mademoisellesia naa his clothes will be a bit difficult.. i will be sticky with him.... i would rather be someone who will admire him from a bit distance... :P 


@JC's Lingxi  then LMH will be eating the pizza (you) -  what about being his pillow? or that big Minomi doll? :blush:

 

1 hour ago, Layali said:

OMG There was this option too? I was stuck between (LG-JY) and (HJJ-Det. Mimi)and chose CY-King Gongmin. Now you tell me there's new F4 ? Aissshhh I can't go back and change my options :wub:

I feel cheated. Whose bright idea was it to make it only 1 choice? :whytho:

 

Oh I am so glad that I was not alone - I didn't see the F4 choice too :blink:.  ... @Layali 

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5 hours ago, gtLmh0622 said:

 

I'll post my story of becoming LMH's fan once again.

My watching Heirs was because of recommendation from my friend, she told me to watch City Hunter after I told her I completed watching Heirs. And I was surprised that LYS and KT were portrayed by the same actor. After watching LMH's spoon action scenes in Ep. 3 of City Hunter, I started to search everything of this actor on internet, and I became his fan after watching his interviews on Youtube.  :D

And same as you, I have watched lots of TVB dramas. The early K-dramas were a little boring that there were not so many different kind of stories.  :)  

 

You know I told again, City Hunter is my first K-drama and second BOF but I couldn't recognize LMH in BOF :lol: I was shocked when I understood that GJP and Lee Young Sung same actor :lol:

 

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Spoiler

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1 hour ago, leeminhosny said:

After watching LMH's spoon action scenes in Ep. 3 of City Hunter, I started to search everything of this actor on internet, and I became his fan after watching his interviews on Youtube.

I looooved all the different tools he used in his fights in CH, and the spoon was my favorite along with the water bottle! Such great action scenes, to me the best action scenes in all of his series, along with the action in Faith.

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12 hours ago, happivirus said:

 

@CarolynH I might be in the minority but I love all his Hiers outfits.  Somehow he managed to pull it off, even with his bright yellowish green pant. He looks fun, young and charming. 

 

I liked all of KIm Tan's outfits. The sweaters, the T-shirts, his shirts, pants, jackets( @CarolynH even the silver/gold one too :)) and shoes too. @Nikaa94 The suit he wears in the almond orchard scene in California is my favorite. 

tumblr_mxaxsmHmGy1qchnjco1_540.jpg

Cr. to the owner for the pic.

 

The only outfit that I didn't like was the suit in the last episode, that said no one else apart from LMH could have pulled that one off. 

 

Spoiler

heirs_ep20_04.jpg

Cr. to the owner for the pic above

 

Spoiler

Only thing I wished he didn't wear was the pink lipstick. :flushed:

 

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1 hour ago, AgentQuake said:

This sweater though.  Anyone else would look like a highlighter.  So why does it work - LMH teach me pls.

 

Actually I have a blazer in this color...does not look good.  But he makes it work.

 

 

LMH this sweater became hot topic in Weibo after this ep

 

 

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Welcome to the LMh thread @OneDramaholic and @Jenny Hsu:heart4:Please feel free to chat about LMH and participate in our polls!

***********

Are you all having fun with the bromance poll?  Be sure to vote before it closes!  When I first contacted Lmangla about the poll, hardly anyone mentioned any bromances, that's why I made up the new F4-sort of a joke, but I see 6 people voted for it!  Next poll, OSTs, you will be able to choose up to 3.

**********

I'm rewatching LOTBS for the next quiz.  I'm enjoying it a lot.  I had forgotten how charming HJJ is.

 

 

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1 hour ago, JC's Lingxi said:

We all are impatient Minoz...

@all k-netz , if in case there is any new CF or anything di share it with us guys.

 

 

K-netizen, K-Minoz, and

 

one and only China Media :doggie:

 

edit: if I knew Chinese, i would make an account in Weibo and lurk there too! :joy: but i don't know how Weibo looks like LOL is like instagram? :D 

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1 hour ago, JC's Lingxi said:

We all are impatient Minoz...

@all k-netz , if in case there is any new CF or anything do share it with us guys.

 

There should be something coming soon.  He is shooting an advertisement today (7-16).  :D

  :what!:

 

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2 hours ago, 1ouise said:

 

There should be something coming soon.  He is shooting an advertisement today (7-16).  :D

 

 

Wait

what????:wut:

please give us more information??

which CF?

where is Lee Min Ho??:please:

Edited by Sushimi
Do not quote emoji gifs, thanks
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