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[Drama 2013-14] You Who Came From the Stars / My Love From Another Star ★ 별에서 온 그대


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Guest TanyaN

https://ph.news.yahoo.com/korean-tv-dramas-asian-shoppers-urge-splurge-034402801.htmlThe export success of South Korea's TV dramas has spawned a hard-selling world of branded entertainment that uses product placement to push everything from smartphones to lipsticks.

The so-called Hallyu (Korean Wave) of TV shows and pop music has long conquered most of Asia and, in recent years, found new, devoted fans in the Middle East, Latin America and North Africa.

The vast audiences opened stealth marketing opportunities that have become distinctly less stealthy as competition has intensified.

South Korean firms now spend millions of dollars ensuring lovers in popular soap operas confess their feelings via Samsung smartphones, kiss in Hyundai cars and move into a house equipped with a giant LG TV.

The power of the most popular dramas to launch new trends and boost existing ones was displayed by the recent production "My Love from the Star" -- an unlikely love story between a top female movie star and a 400-year-old alien disguised as a human.

The SBS television show was a huge hit, especially in China where it triggered a craze for Korean-style fried chicken and beer, the favoured comfort food of the show's heroine -- played by Gianna Jun.

The main characters talked and sent texts on Samsung's Galaxy Note smartphones, or chatted via the Line mobile app made by Naver, Seoul's top Internet portal.

Jun's character used lotions and lipsticks made by Amorepacific, the South's largest cosmetics firm. Supporting characters had an insatiable taste for mini-desserts made by CJ -- the country's top food company.

The exposure clearly pays off.

Amorepacific said sales of the skincare products and lipsticks used by Jun surged 75 percent and 400 percent respectively, largely thanks to booming sales in China.

"In the past, PPL (product placement) on South Korean TV shows boosted domestic sales only," the company said in an e-mail statement to AFP.

"But we've recently seen it having an immediate and widespread impact in Asia, especially in China," it said.

Amorepacific's overseas sales grew 28 percent in 2013, boosted by 29-percent expansion in China -- the firm's largest market abroad.

More than 90 percent of PPL deals on South Korean soap operas involve domestic firms, but foreign companies are also being attracted by the lure of improved sales in a key regional market.

In "My Love From the Star," a pair of $625 Jimmy Choo shoes worn by Jun sold out in shoe stores across Asia within days.

Even more dramatically, it only took a rumour -- the brand name never appeared -- that the lipstick Jun used in one episode was from Yves St Laurent to cause a similar run on that product.

Neither Jimmy Choo nor YSL had even struck a deal to have their products placed in the show.

Mercedes Benz did, and the German carmaker saw sales of its models featured in the show spike.

"Many companies now know if their products are featured in our shows, Asian viewers, especially women, will feel more familiar with their brands -- whether on a conscious or unconscious level," said Kim Yeong-Seop, an executive producer at SBS.

- Drama as a commodity -

While details of product placement deals are not disclosed, industry sources say exposure on popular shows costs at least 100 million won ($96,000) and much more for a hit drama featuring A-list stars with a regional following.

The biggest spender of all is Samsung -- the world's largest technology firm by revenue -- which sponsors around two thirds of all domestically-produced soap operas, according to Kim Si-Hyun, head of 153 Production, a major PPL agency in Seoul.

"It's a full package, meaning all visible consumer electronics like smartphones, computers, cameras, air conditioners, TVs and refrigerators are Samsung products, from beginning to end," Kim said.

Commodification of the dramas begins at the earliest stage of production, once a script writer has produced a basic story line listing characters and their professions.

The workplaces that will feature in the show are offered for sale to real companies looking for exposure.

According to Kim from 153 Production, the workplace of a lead character can go for between 500 million and 1.0 billion won.

That was how the female lead in "The Heirs" -- a teenage romance that was a huge hit in Asia last year -- ended up working for Mango Six.

The Seoul-based cafe chain paid more than 500 million won to feature in the show as the workplace of the heroine -- a poor teenager courted by two wealthy classmates who constantly sip Mango Six signature juices while waiting for her.

"We made sure that the most dramatic, romantic scenes -- like the two men professing their love for her or fighting over her -- take place in our store, with our drinks on the table," Kang Bong-Joo, the firm's marketing manager told AFP.

The store in Seoul has become a major tourist attraction and Chinese branches of Mango Six in cities like Shanghai draw customers wanting the same juices drunk by the two male leads.

"It really helped our expansion plans in Asia," Kang said.

- Viewer backlash -

Not everyone is happy, and internet forums devoted to individual shows often carry complaints from regular viewers.

"These days I don't know if I'm watching a TV drama or a home shopping channel," one disgruntled fan wrote.

While the placement in some dramas is relatively unobtrusive, in others it can jar glaringly as a character wolfs down half a dozen branded donuts for no apparent reason.

Kim of SBS acknowledged that seamlessly squeezing dozens of products into an hour-long episode was a challenge, but insisted it was a "critical part" of the contemporary TV industry.

With huge fees demanded by a limited pool of A-list actors, production costs have skyrocketed to the point where product placement is no longer just desirable but essential, Kim said.

"We are aware of the potential for a viewer backlash ... and we try our best to keep a balance," he added.

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Guest mizna

Hi chingu, After a very long time absent and back to this thread, turn out that this amazing thread become sooo quiettt and silence. *head bowing and then looking for nearby wall ----- with good assistance from the crow..... at last find a good spot for head banging*

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Guest divine123

Hi I know its a little off to ask this thing but I'm really curious about this simple thing... hmmmIve seen  Cheon Yoon-jae: Song-yi's younger brother wearing this kind of watch..can somebody possibly identify this watch for me please? Thanks in advance! 

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Guest LimaS

class="at_ttl"Kim Soo Hyun's Agency Answers Rumors About His Cancelled Contract

After "You Who Came From The Stars," starring Kim Soo Hyun and Jun Ji Hyun, became so popular in China that the actors received a variety of endorsement deals.

In the last year the actor got so many commercial offers, he was named the "king of commercials. He not only filmed 15 commercials in South Korea, but set a new record modeling in 35 different countries. He was especially sought after in China, where he and Jun Ji Hyn did an ad for the Chinese bottled water maker Hengda Group.

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Controversy about the source of the water caused the actors to ask that their contracts be cancelled and rumors immediately began to spread that they would be fined a multi-million dollar penalty. Munhwa Ilbo reported that the actors might pay penalties as high as $5 million each.

But according to KeyEast, the agency representing Kim Soo Hyun, no penalty has thus far been assigned. The agency said such claims are just speculation.

 "Since we requested a revocation of the contract on June 20, we haven't received a statement or a reply from the advertiser," Keyeast Entertainment, told The Daily Sports on June 24. "It can be seen as part of the process for reaching an amicable settlement,"

The actors decided to cancel the contract after some Koreans noted that the mineral water listed its source as "Jang Bai Shan," rather than calling the mountain by its Korean name, "Mount Baekdusan."

Mount Baekdusan, located on the border between China and North Korea, has long been a source of conflict between South Korea and China.

 Mount Baekdushan has symbolic significance for the Korean people as it is considered the place the Korean people originated. It is considered a sacred mountain. To the Chinese, the mountain is an important part of their history.

A Chinese academic project known as "Northeast Project" stresses that northeastern China including the early Korean kingdoms of Koguryeo, have always really been part of China. Naming the mountain Jang Bai Shan claims the mountain as part of Chinese history and the renaming has met with much protest from Korean groups.

For Kim Soo Hyun and Jun Ji Hyun to endorse the product makes it seem as if they side with the Chinese interpretation of Korean history. It is obvious they did not realize that the bottles would be labeled this way. But whether the company will agree to the cancellation of their contracts without a huge penalty remains to be seen.

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divine123 said: Hi I know its a little off to ask this thing but I'm really curious about this simple thing... hmmmIve seen  Cheon Yoon-jae: Song-yi's younger brother wearing this kind of watch..can somebody possibly identify this watch for me please? Thanks in advance! 

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Guest PhylbertC

Watching some new korean dramas but nothing beats YWCFTS . Do Min Joon and Cheong Song Yi sets a real high standards in terms of korean dramas!

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“Sul Hee” Writer Kang Kyung Ok Drops Lawsuit Against “Man from the Stars”


Kang Kyung Ok, the writer of the comic “Sul Hee,” has dropped the charges of plagiarism against SBS’ drama “Man from the Stars.” On July 3, Kang Kyung Ok’s legal representative said to OSEN, “Kang Kyung Ok dropped the charges on June 30. Through the mediation efforts made by a third party, the issue was resolved smoothly.”

Starting in January of this year, Kang Kyung Ok started posting on her blog about the potentially plagiarized story of “Man from the Stars,” and later filed a damage suit against HB Entertainment for 300 million won.

At this, HB Entertainment previously countered, “We will take strong legal action against the 600 million won lawsuit by ‘Sul Hee’ author Kang Kyung Ok.” The company explained that it has all the written evidence and witnesses to prove that Park Ji Eun, the writer of “Man from the Stars,” has worked on the story since 2003. It continued, “We have prepared to take legal action to demand compensation for the  mental stress,  material loss, and damages from issues with future enterprises.” The 600 million won is a combination of the lawsuit against the production company (300 million won) and the writer Park Ji Eun  (300 million won).


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Guest gemzkyD

hongchae1 said: You From Another Star exhibition draws the massesby awcoconuts

Read more here : http://www.dramabeans.com/2014/06/you-from-another-star-exhibition-draws-the-masses/
I want to go too but it's too expensive! :((

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class="entry-title" style="margin: 0px 0px 10px; font-family: Bitter, serif; font-weight: normal; line-height: 1.3; text-rendering: optimizelegibility; font-size: 36px; background-color: rgb(255, 255, 255);"‘My Love from the Star’ producer Chang Tae-you debut as a film director in China

PD Chang Tae-you has been offered a film directing position from the Chinese side and he decided to try a new challenge at the end of his struggle. He will leave SBS for 2 years.

PD Chang explained that he got a proposal to direct a romantic comedy film by the Chinese side and is in the midst of choosing one of the proposed scenarios.

“Soon I plan to cross into Beijing and concentrate on working to open the movie next year sometime in May or September”, he said.

Chang Tae-you

In 1998, PD Chang joined SBS as a 7th open recruitment. He took place as a Star PD and hit one after another drama such as ‘Money’s Warfare’, ‘The Painter of the Wind’, ‘Deep Rooted Tree’ and through ‘My Love from the Star’ he emerged as a ‘Hallyu star director.

This is the first time I make a Chinese movie in a proposed story from China’s side that the idea is learning about China, but if the movie becomes a success, I can have an opportunity to make a movie the way I want and I would like to compete in the Chinese market

By Ara Kim | inside KOREA

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Guest gemzkyD

H! Everyone, I came from Philippines and I'm also new subscriber on this thread but I always visit your site because I'm also a hyunhyun lover!

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Guest TanyaN






July 14 - August 3, 2014 KST

Soompi is proud to host the voting for the Hallyu portion of the 2014 Seoul International Drama Awards. The Outstanding Korean Drama Prize is given to the most-loved Korean Drama, Actor and Actress as chosen by international fans.

Be sure to bookmark this page and come vote every day! Keep up with the latest SDA2014 news here.



1. My Love From the Star 54%

2. The Heirs 28%

3. Future's Choice 5%

Please vote thank you

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Guest TanyaN

K-drama villains who fail at being evil class="pvrichtxttitle" style="font-family: arial, sans-serif; font-size: 14px; margin: 9px 0px 0px; padding: 0px; font-weight: normal; line-height: 1.286em; background-color: rgb(255, 255, 255);"These K-drama antagonists only had one job, but they failed at it… terriblyK-drama villains who fail at being evil

What he should do:
There’s really nothing else psychopath extraordinaire Jae Kyung could have done. After all, he killed his brother and lover with a mere drink, forcefully admitted his wife into a mental hospital, and attempted to kill female lead Cheon Song Yi (Jeon Ji Hyun) just to stop his crimes from seeing the light.

He also made our hairs stand with a single look and caused us to fear for anyone who went within a 10-metre radius of his presence, so what did he do to deserve a spot in a list of bad guys who have failed big time?

We have to tell you, Jae Kyung – it’s not you, it’s Do Min Joon (Kim Soo Hyun).

When an almost invincible alien is around, saving everyone in danger, it’s just impossible to be a successful villain. Perhaps Jae Kyung could hitch a ride on the alien professor’s UFO and search for some other planet to terrorise?

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This series was referenced in the current weekend series "Wonderful Days." The  teacher Kim Ma Ri used it when talking to Kang Dong Hee. She said that Dong Hee was old fashion because he did not like for her to wear short skirts.  She suggested that he night be old like the "Man From Another Star."

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