[Drama 2024] Branding in Seongsu, 브랜딩 인 성수동

[larus]

Drama: Branding in Seongsu

Hangul:브랜딩 인 성수동

Genre:  office, romance, fantasy

Network:U+ Mobile TV

Episodes: 24

Director: Choi Sun Mi, Jeon Seon Young

Writer: Jung Hun Soo

Release Date: February 5, 2024- March 11, 2024

Runtime: Monday, Tuesday, Wednesday, and Thursday (35 minutes)

Production Company:

OST:

Official site:

 

Plot

“Branding in Seongsu” is a romance drama that takes place in the neighborhood of Seongsu, which is the center of branding, and follows the story of the prickly marketing team leader Kang Na Eon and intern So Eun Ho as their souls get swapped following an unintentional kiss.

 

Cast

 

Kim Ji Eun as Kang Na Eon

Lomon as So Eun Ho

Jung Yi Rang as Lee Young Ae

Jeon Jun Ho as Rex

Lee Kwang Hee as Hwang Jae Ha

Chae Soo ah as Jenny

 

 

Character descriptions

 

Kang Na Eon (Kim Ji Eun) is the youngest marketing team leader who makes every project she comes across be successful. As a living industry legend who made her start through public recruitment and followed the path to success as an executive, she is a workaholic who will give up friendship and love if it is for success. However, she gets swept up in an incident when she becomes intertwined with an intern she thinks to be stupid.

So Eun Ho (Lomon) is the marketing agency’s cutie and oldest intern and he has an amicable and youthful appearance.  He lived with a YOLO (“you only live once”) mindset and belatedly joined the workforce and started his internship, clashing with his workaholic boss Kang Na Eon.

 

 Teasers/Trailers

https://youtu.be/bN_9kTZVTrM

 

 

 

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PLEASE GIVE CREDIT TO WHERE CREDIT IS DUE

 

[rocher22]

Im not a fan of noona romance... but I like the cast..   

[larus]

Kim Ji Eun In Talks To Star In Upcoming Office Romance Drama

TV/Film

Jun 21, 2023

by S. Cho

 

 

Kim Ji Eun is officially in talks for a new drama!

On June 21, Xportsnews reported that Kim Ji Eun had been cast in the new drama “Branding in Seongsudong” (literal title). This same day, her agency HB Entertainment confirmed to Newsen, “[Kim Ji Eun] has received an offer [for the drama] and is reviewing.”

“Branding in Seongsudong” is a “reversal romance” drama that follows the story that unfolds when a marketing team leader and an intern swap souls after sharing a kiss. Kim Ji Eun has been offered the role of the coldhearted Kang Na Eon, who is her firm’s youngest marketing manager at just 33 years old. Kang Na Eon is known as a living legend in the marketing industry after being promoted to an executive from open recruitment.

Next month, Kim Ji Eun is set to play a prosecutor in ENA’s upcoming mystery crime drama “I Have Waited a Long Time for You” (literal translation), which premieres on July 27.

 

https://www.soompi.com/article/1595558wpp/kim-ji-eun-in-talks-to-star-in-upcoming-office-romance-drama

 

 

Lomon Becomes Kim Ji Eun’s Intern in New Drama ‘Branding in Seongsu-dong’

BY Geca Wills Jul 17, 2023 09:31 AM EDT

With his skyrocketing fame after Netflix's "All of Us Are Dead," viewers will get to see scene-stealer Lomon in an upcoming K-drama.

In an exclusive report cited by Xports News, the South Korean hearthrob is set to play the lead star in the office romance thriller "Branding in Seongsu-dong."

 

According to the media outlet, Lomon has officially accepted the offer to play the main character in the upcoming series.

 

Teaming up with Kim Ji Eun, fans will see the duo's on-screen chemistry as they play Kang Na Eon and So Eun Ho.

In the forthcoming K-drama, Lomon will transform into an intern employee who works for his boss, Kang Na Eon, the youngest marketing team leader.

 

Initially, So Eun Ho will face difficulty at work due to his relationship with Kang Na Eon. This is because of their different values in life; however, things will change after an unexpected kiss.

 

As of this writing, drama officials have yet to announce other stars who will be joining Lomon and Kim Ji Eun, as well as the filming schedule and target release date. 

Interestingly, "Branding in Seongsu-dong" will be directed by Jung Hun Soo, the genius behind the 2018 melodrama "Twelve Nights" and Channel A's "Eccentric! Chef Moon."

 

https://www.kdramastars.com/articles/130467/20230717/lomon-becomes-kim-ji-eun-s-intern-new-drama-branding.htm

 

 

26 minutes ago, rocher22 said:

Im not a fan of noona romance... but I like the cast..   

 

I did not  think it was a noona romance.  I don`t know the male lead at all. I searched their age. 6 years diference is not big.  Here they will play the boss and employee/intern but in other dramas they can play the same age characters without problems.

 

 

[larus]

Kim Ji Eun And Lomon Confirmed To Star In Romance Drama

TV/Film

Jul 18, 2023

by S. Nam

 

 

Kim Ji Eun and Lomon will be starring in a new drama together!

Previously, Xportsnews reported that Kim Ji Eun and Lomon will be starring as the leads of the new drama “Branding in Seongsu” (literal title).

In response to the reports, representatives of Kim Ji Eun and Lomon confirmed on July 18 that the two actors will be starring in “Branding in Seongsu.”

“Branding in Seongsu” is a romance drama that takes place in the neighborhood of Seongsu, which is the center of branding, and follows the story of the prickly marketing team leader Kang Na Eon and intern So Eun Ho as their souls get swapped following an unintentional kiss.

Kim Ji Eun will be playing the youngest marketing team leader Kang Na Eon who makes every project she comes across be successful. As a living industry legend who made her start through public recruitment and followed the path to success as an executive, she is a workaholic who will give up friendship and love if it is for success. However, she gets swept up in an incident when she becomes intertwined with an intern she thinks to be stupid.

Lomon will be taking on the role of So Eun Ho, who with his amicable and youthful appearance takes the part of the marketing agency’s cutie and oldest intern. He lived with a YOLO (“you only live once”) mindset and belatedly joined the workforce and started his internship, clashing with his workaholic boss Kang Na Eon.

“Branding in Seongsu” is set to air in the first half of next year.

 

https://www.soompi.com/article/1601300wpp/kim-ji-eun-and-lomon-confirmed-to-star-in-romance-drama

[larus]

Lee Kwang-hee joins drama 'Branding in Seongsu-dong'... alongside Kim Ji-Eun, Simon and Jung Rang

 

 

Actor Lee Kwang-hee has been cast in the drama 'Branding in Seongsu-dong' (planning STUDIO X+U, production STUDIO X+U, STUDIO VPLUS).

On the 10th, Lee Kwang-hee's agency ARTSROEntity announced, "Our actor Lee Kwang-hee has been cast as Hwang Jae-ha in the drama 'Branding in Seongsu-dong'."

"Branding in Seongsu-dong" is a romantic thriller set in the branding mecca of Seongsu-dong that tells the story of marketing team leader Kang Na-un (Kim Ji-eun) and intern So Eun-ho (Romone) whose souls are switched after an unexpected kiss. The film is directed by Jung Heon-soo of the drama "Twelve Nights.

Lee Kwang-hee stars as Hwang Jae-ha, a charming chaebol third generation who is a bit of a jerk but still impossible to hate, alongside Kim Ji-eun, Romone, Jung Yi-rang, and Jeon Jun-ho. He will showcase a seasoned and unique character that doesn't sound like a rookie.

Lee Kwang-hee, who has been dubbed the "next Lee Jae-hoon" by those in the know, is gaining recognition for his acting skills and has confirmed roles in a variety of works, including "Classroom 2," which is set to premiere on the 11th, and "Uncle Sam Sik," which is scheduled to air in 2023.

Meanwhile, "Branding in Seongsu-dong" will premiere on U+ Mobile TV in the first half of next year.

 

https://biz.chosun.com/entertainment/enter_general/2023/08/10/JIPPQXKUOOEF3ZONOYCHR2KUF4/

 

 

 

[larus]

Coffee truck for the cast of drama 'Branding in Seongsu-dong'."

 

https://www.instagram.com/p/Cy4qAGHyDgS/

 

[larus]

Watch: Kim Ji Eun, Lomon, And More Immerse Into Their Roles At Script Reading For Upcoming Fantasy Drama

Drama Preview

Dec 8, 2023

by M. Lim

 

The upcoming drama “Branding in Seongsu” (literal title) has shared a glimpse behind the scenes of its first script reading!

“Branding in Seongsu” is a romance drama that takes place in the neighborhood of Seongsu, which is the center of branding, and follows the story of the prickly marketing team leader Kang Na Eon and intern So Eun Ho as their souls get swapped following an unintentional kiss.

Alongside director Jung Heon Soo, at the reading were lead actors Kim Ji Eun, Lomon, Yang Hye Ji, and Kim Ho Young. Despite it being their first meeting, the actors effortlessly established a warm atmosphere, delivering performances filled with enthusiasm and immersion.

Kim Ji Eun will be playing the youngest marketing team leader Kang Na Eon who makes every project she comes across successful. Portraying a living industry legend who ascended from public recruitment to executive success, Kim Ji Eun seamlessly embodies the charismatic workaholic Kang Na Eon. Her skillful delivery of the script with a composed voice tone captures the essence of Na Eon’s cold and sharp demeanor.

 

Spoiler

 

 

Lomon steps into the character of So Eun Ho, affectionately known as the marketing agency’s cute puppy due to his amicable and youthful appearance. However, as the plot unfolds with his soul swapping with Kang Na Eon’s, Eun Ho undergoes a rapid transformation into a cold and charismatic intern.

Lomon emphasizes the intriguing dynamic of the characters’ starkly contrasting qualities as a key aspect to anticipate in the drama. Lomon remarks, “Eun Ho embodies innocence, while Na Eon exudes boldness. The simultaneous warmth and roughness of both main characters will add fun to the drama.”

 

 

Spoiler

 

Yang Hye Ji embraces the role of Do Yoo Mi, a charming and lively character with a touch of naivety. Expressing her excitement, Yang Hye Ji shares, “Please anticipate the transformation of Do Yoo Mi who is initially driven by ambition and jealousy.”

 

Spoiler

 

 

 

Kim Ho Young portrays Cha Jung Woo, a charismatic man on whom Na Eon harbors a one-sided crush. Sharing insights into his character, Kim Ho Young comments, “He’s the ‘perfect man.’ While there’s a bit of pressure portraying such a character, I’ll give my best to deliver a good performance.”

 

 

Spoiler

 

 

 

https://youtu.be/upiLKcu0k60

 

https://www.soompi.com/article/1630720wpp/watch-kim-ji-eun-lomon-and-more-immerse-into-their-roles-at-scriptreading-for-upcoming-fantasy-drama

[larus]

News bites: December 9, 2023

by tccolb

Over on LG’s U+ Mobile TV, the first script reading stills have been released for the office romance Branding in Sungsoo-dong, showcasing the main cast led by Kim Ji-eun (Longing for You) and Park Solomon (a.k.a. Lomon) (Revenge of Others). The body-swap will be launching in February 2024, with PD Jung Heon-soo (Twelve Nights) directing and writing by Choi Sun-mi and Jeon Sun-young. [News1]

https://www.dramabeans.com/2023/12/news-bites-december-9-2023/

[rocher22]

New Poster

 

[rocher22]

Character Posters

 

 

 

 

[larus]

News bites: January 6, 2024

by tccolb

 

New character posters have come out for the romance Branding in Sungsoo-dong, where Kim Ji-eun (Longing for You) and Park Solomon (a.k.a. Lomon) (Revenge of Others) butt heads over conflicting ideals. As the latest series by LG’s U+ Mobile TV, the body swap hijinks are set to begin next month on February 5. [Sports Kyunghyang]

 

https://www.dramabeans.com/2024/01/news-bites-january-6-2024/

 

[backstreetboysfan]

 

U+mobiletv drama BrandingInSeongsudong main poster, release on Feb 5.

 

 

[backstreetboysfan]

Kim Ji Eun, Lomon, Yang Hye Ji, And Kim Ho Young Boast Different Charms In Office Looks In New Drama Poster

 

Upcoming drama “Branding in Seongsu” has unveiled its main poster!

 

“Branding in Seongsu” is a romance drama that takes place in the neighborhood of Seongsu, which is the center of branding, and follows the story of the prickly marketing team leader Kang Na Eon (Kim Ji Eun) and intern So Eun Ho (Lomon) as their souls get swapped following an unintentional kiss.

 

The newly released poster features the four main characters Kang Na Eon, So Eun Ho, Do Yoo Mi (Yang Hye Ji), and Cha Jung Woo (Kim Ho Young) giving off different vibes in dashing outfits.

 

Kang Na Eon, the youngest team leader at her company, exudes strong charisma with a confident facial expression in her light brown suit. On the right side of Na Eon is intern So Eun Ho. Eun Ho boasts a gentle smile in comfortable clothes and sneakers as if he is ready to run anywhere under his boss’s command.

 

On the far left is Kang Na Eon’s comrade Cha Jung Woo, who is perfect in every way and is highly regarded within the company. Jung Woo, who has a crush on Kang Na Eon, stands by Na Eon’s side with a warm smile. On the complete opposite side of Cha Jung Woo is Do Yoo Mi in her pink jacket and miniskirt. She is a cute and bubbly character who has a strong desire for success. Yoo Mi, who has a crush on Cha Jung Woo, sneers with her arms crossed as if she is displeased with something.

 

Anticipation is high for the unexpected romance that sprouts after a kiss that causes a soul swap between Kang Na Eon and So Eun Ho.

 

 

“Branding in Seongsu” will premiere on February 5. Stay tuned!

 

https://www.soompi.com/article/1636443wpp/kim-ji-eun-lomon-yang-hye-ji-and-kim-ho-young-boast-different-charms-in-office-looks-in-new-drama-poster

[larus]

Kim Ji Eun Is A Workaholic Team Leader In Upcoming Drama “Branding In Seongsu”

Drama Preview

Jan 15, 2024

by E. Ezeji

 

Upcoming Drama “Branding in Seongsu” has shared new stills of Kim Ji Eun!

“Branding in Seongsu” is a romance drama that takes place in the neighborhood of Seongsu, which is the center of branding, and follows the story of the prickly marketing team leader Kang Na Eon and intern So Eun Ho as their souls get swapped following an unintentional kiss.

Kim Ji Eun will play Kang Na Eon, the youngest marketing team leader at her company, who makes every project she comes across a success. A living industry legend who made her start through public recruitment and followed the path to success as an executive, she is a workaholic who will give up friendship and love if necessary for success. However, her entire life takes an unexpected turn when she becomes entangled with the seemingly foolish intern So Eun Ho (Lomon).

In the released stills, Kang Na Eon is captured with sharp eyes as she reviews documents on a meeting. While giving a presentation, her professionalism is evident in her relaxed smile and posture. Moreover, she also has good social skills and is capable of leading the atmosphere with tenderness when necessary.

 

Spoiler

 

 

“Branding in Seongsu” will premiere on February 5.

 

https://www.soompi.com/article/1637413wpp/kim-ji-eun-is-a-workaholic-team-leader-in-upcoming-drama-branding-in-seongsu

 

[larus]

Lomon Is A Free-Spirited Intern Who Gets Caught Up In An Unexpected Predicament In “Branding In Seongsu”

Drama Preview

Jan 17, 2024

by S. Nam

 

Upcoming drama “Branding in Seongsu” has unveiled new stills ahead of the upcoming premiere!

“Branding in Seongsu” is a romance drama that takes place in the neighborhood of Seongsu, which is the center of branding, and follows the story of the prickly marketing team leader Kang Na Eon (Kim Ji Eun) and intern So Eun Ho (Lomon) as their souls get swapped following an unintentional kiss.

Lomon will be taking on the role of So Eun Ho, the oldest intern at Seongsu Agency. After living with a YOLO (“you only live once”) mindset, he belatedly joined the workforce and started his internship, where he wants to pursue sincere marketing and begins to clash with his workaholic team leader Kang Na Eon who is willing to even sell her soul for success. However, an unexpected kiss intertwines the two and results in their souls getting swapped.

The newly released stills capture So Eun Ho fighting for the values he believes to be correct. In one still, So Eun Ho wears a bright gaze while participating in a protest, conveying his sincerity to give it his all. Another photo highlights his more free-spirited personality with his casual attire that reflects the time he used to live a YOLO lifestyle while traveling the world and going surfing. On the other hand, a still of So Eun Ho looking sharp and stylish in his suit with a sweet smile portrays how he is the agency’s representative cute intern.

 

Spoiler

 

“Branding in Seongsu” will premiere on February 5.

 

https://www.soompi.com/article/1637794wpp/lomon-is-a-free-spirited-intern-who-gets-caught-up-in-an-unexpected-predicament-in-branding-in-seongsu

[larus]

Swapping bodies with a kiss in Branding in Seongsu

by tccolb

 

In a classic bickering romance, U+ Mobile TV’s Branding in Seongsu released a new poster and video teaser, where it all starts with a kiss for our clashing body-swap leads, Kim Ji-eun (Longing for You) and Park Solomon (a.k.a. Lomon)(Revenge of Others).

Our confident heroine Kang Na-eon (Kim Ji-eun) is an iron-fisted team lead in the marketing department at her work, and the teaser’s keywords describe her as prickly, haughty, and girl-crush worthy. Though she’s fiercely dedicated to her work, she doesn’t have time for idealistic fancies and yells, “If you’re going to act righteous while working under me, then don’t do marketing!”

 

https://youtu.be/x4tOLXTwuNw

 

Naturally, our hero So Eun-ho (Park Solomon) is Na-eon’s exact opposite as a bright-eyed and bushy-tailed puppy intern. Even when apologizing for overstepping, Eun-ho jokingly flirts that he thought his good looks would give him a pass. But despite calling him crazy, Na-eon’s rational brain loses to the heat of the moment and the two end up locking lips.

Here, we get the fantasy element of our story and Na-eon bemoans in the intermittent text screens that, “I, the team lead, and the new intern – no, the crazy intern – have completely switched souls with one kiss?!” The teaser then closes as our leads re-meet after the change and a shocked Eun-ho (in Na-eon’s body) grabs his face to exclaim, “You’re me!”

Although not featured in the teaser, in the poster we get our first look at the other half of our office love square with Yang Hye-ji (Sweet Home 2) playing the cheerful and ambitious Do Yumi. Yumi has been crushing on Cha Jung-woo (played by rookie actor Kim Ho-young), but all the while Jung-woo has his heart set on Na-eon, his longtime colleague and friend.

Directed by PD Jung Heon-soo (Twelve Nights) with scripts penned by Choi Sun-mi and Jeon Sun-young, U+ Mobile TV’s Branding in Seongsu is slated to premiere on February 5.

 

https://www.dramabeans.com/2024/01/swapping-bodies-with-a-kiss-in-branding-in-seongsu/

 

 

 

[larus]

Yang Hye Ji And Kim Ho Young Are Passionate About Work And Love In “Branding In Seongsu”

Drama Preview

Jan 18, 2024

by S. Nam

 

Upcoming drama “Branding in Seongsu” has unveiled exciting new stills!

“Branding in Seongsu” is a romance drama that takes place in the neighborhood of Seongsu, which is the center of branding, and follows the story of the prickly marketing team leader Kang Na Eon (Kim Ji Eun) and intern So Eun Ho (Lomon) as their souls get swapped following an unintentional kiss.

The newly released stills introduce Yang Hye Ji, who plays Do Yoo Mi, and Kim Ho Young, who plays Cha Jung Woo. Do Yoo Mi is workaholic Kang Na Eon’s close friend who entered the company at the same time. Although she considered Na Eon to be her role model at first, she develops a sense of inferiority due to the people comparing her to Na Eon.

Cha Jung Woo also entered the company at the same time as the two, and he is a talented art director. Highly regarded by the company for his looks and personality, Cha Jung Woo has been harboring a one-sided crush on Na Eon for eight years. However, he becomes worried when he starts to see intern So Eun Ho by Na Eon’s side one day.

The newly released stills capture Do Yoo Mi exuding great charisma. Another still shows Do Yoo Mi taking an adorable selfie, conveying her great energy. Although she always maintains a bright and affectionate attitude, she also harbors a great desire for success.

More stills highlight the perfect Cha Jung Woo, who has handsome looks and is skilled at work. He even excels at cooking, looking like a charming chef in his apron. Viewers are curious for the love triangle that will unfold with Cha Jung Woo’s one-sided love.

 

 

“Branding in Seongsu” will premiere on February 5.

 

https://www.soompi.com/article/1637992wpp/yang-hye-ji-and-kim-ho-young-are-passionate-about-work-and-love-in-branding-in-seongsu

[larus]

'Branding Inseongsudong' stills released... Yang Hye-ji and Kim Ho-young's 'lowest romance' full of expectations

 

 

In the STUDIO Doyumi considers her classmate Naeon to be her role model, but due to the comparisons of those around her, she becomes obsessed with her inferiority complex. Kim Ho-young played the role of Cha Jeong-woo, another fellow employee and talented art director. Cha Jeong-woo, who has perfect looks, work, and personality, has been in love with Na-eon for eight years, but from one day, she becomes concerned about intern So Eun-ho (Romon), who has been following her around.

 

In the still cut of ‘Branding Personality Manual’ released on the 18th, Do Yu-mi was captured exuding strong charisma as a marketer close to industry legend Kang Na-eon. On the other hand, in another scene, you can feel the energy of a 'human vitamin' from Do Yu-mi, who takes a selfie with her lovely expression. Expectations are high to see how Yang Hye-ji, who plays the role of Do Yoo-mi, is always friendly and bright, but her greed for success is also strong.

 

https://www.newsculture.press/news/articleView.html?idxno=541215

 

[backstreetboysfan]

Watch: Lomon And Kim Ji Eun Reunite As Colleagues In “Branding In Seongsu” Teaser

 

Upcoming drama “Branding in Seongsu” has released a new teaser video!

 

“Branding in Seongsu” is a romance drama that takes place in the neighborhood of Seongsu, which is the center of branding, and follows the story of the prickly marketing team leader Kang Na Eon (Kim Ji Eun) and intern So Eun Ho (Lomon) as their souls get swapped following an unintentional kiss.

 

The newly released teaser clip begins with So Eun Ho joining Kang Na Eon’s company as an intern. So Eun Ho greets the youngest team leader Kang Na Eon, saying, “I came to this company just because of you.” The two first met on campus in the past, and So Eun Ho was straightforward about his feelings for Kang Na Eon, who is his ideal type.

 

However, Kang Na Eon, a workaholic who is not interested in anything other than success, defines her relationship with So Eun Ho as “just hatred, no romance.” Also, living up to her reputation as a “vicious team leader” who easily cuts people off if they are useless, Kang Na Eon harshly kicks So Eun Ho away, saying, “You’re fired.”

 

Watch the full teaser below:

 

https://www.youtube.com/watch?v=xnKYVMIVz9Q

 

“Branding in Seongsu” will premiere on February 5. Stay tuned!

 

https://www.soompi.com/article/1638746wpp/watch-lomon-and-kim-ji-eun-reunite-as-colleagues-in-branding-in-seongsu-teaser

 

[backstreetboysfan]

Spoiler

Kim Ji Eun And Lomon Exude Romantic Vibes In Upcoming Soul-Swap Drama “Branding In Seongsu”

DRAMA PREVIEW

 

Upcoming drama “Branding in Seongsu” has released new stills ahead of its premiere!

 

“Branding in Seongsu” is a romance drama that takes place in the neighborhood of Seongsu, which is the center of branding, and follows the story of the prickly marketing team leader Kang Na Eon (Kim Ji Eun) and intern So Eun Ho (Lomon) as their souls get swapped following an unintentional kiss.

 

The newly released stills feature romantic chemistry between the youngest team leader Kang Na Eon and MZ generation intern So Eun Ho. In the first still below, Kang Na Eon gently strokes So Eun Ho’s head.

 

 

In another image below, the two are holding each other’s face tightly as if they are about to kiss.

 

 

The image below captures Kang Na Eon in a red dress and So Eun Ho in a black suit holding a glass of champagne together at a party.

 

 

Viewers are curious to find out how the relationship between Kang Na Eon and So Eun Ho, who start living together after their souls get swapped, change from always bickering to exchanging affectionate gazes.

 

Spoiler

 

“Branding in Seongsu” will release an episode every Monday, Tuesday, Wednesday, and Thursday at 12 a.m. KST after premiering on February 5. Check out the latest teaser here!

 

https://www.soompi.com/article/1639651wpp/kim-ji-eun-and-lomon-exude-romantic-vibes-in-upcoming-soul-swap-drama-branding-in-seongsu