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January 8, 2013
Jin Goo, Park Ha-seon and Han Chae-young to star in "Lee Tae-baek"
Source: SportsSeoul via Hancinema.net
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Jin Goo, Park Ha-seon and Han Chae-young have been cast for the upcoming KBS drama "Lee Tae-baek".
"Lee Tae-baek" is based on the advertising world which has never been used as a drama source before. This drama brings out the passion and lives of those people in this industry.
The genius and characterized art director Lee Tae-baek will be played by Jin Goo. This character overcomes his educational hardships and becomes the rising star of the advertisement, giving dreams and hopes to the youths of this generation in the process. Park Ha-seon takes on the role of Baek Ji-yoon a copy writer intern. She is hard working in everything and happens to get involved with Lee Tae-baek. She struggles to achieve love and work all together.
Han Chae-young takes on the role of Ko Ah-ri, the advertisement executive who is beautiful and made up of talent. She is a realist who will give up on love for her dreams.
Lemon Rain, the production responsible for "Lee Tae-baek" claims, "There will be new things to discover about Jin Goo, Park Ha-seon and Han Chae-young. The different colors of these different characters should create a synergy effect and add life to the drama. The way to one's dreams and achieving from it should also support the viewers".
"Lee Tae-baek" will be on air after "School 2013".

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January 9, 2013
Han Chae Young, Jin Goo, Park Ha Sun Cast in New KBS Drama, 'Advertisement Genius, Lee Tae Baek'
CJ E&M enewsWorld Stewart Ho 
KBS has revealed the main cast for its upcoming new drama.
KBS’ new drama, Advertisement Genius, Lee Tae Baek is set in the competitive world of advertisement. 
Jin Goo has been cast in the drama as the main lead, the talented and unique art director Lee Tae Baek. 
Regarded as a loser because of his humble background and experience, Lee Tae Baek’s story of how he goes on to become a winner in the world of advertisement will be shown in the hope-filled and inspiring story. 
Park Ha Sun stars as copy writer intern Baek Ji Yoon in a leading major advertisement firm. She is described as a hard-working and passionate individual whose character comes to be entangled with Lee Tae Baek. 
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In the same firm as Baek Ji Yoon is the chic and charismatic Ko A Ri, played by Han Chae Young, the firm’s advertisement producer. After having given up on her dreams and love for her role, Ko A Ri’s ruthlessness and realism is what drives and motivates her.
Produced by Park Ki Ho (Unexpected You), written by Seol Joon Seok (Sungkyunkwan Scandal), Advertisement Genius, Lee Tae Baek will be the follow-up drama to School 2013
Photo Credit: KBS

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January 9, 2013
Advertising Genius Lee Tae Baek Casts Jin Gu, Park Ha Sun and Han Chae Young
by nettop01 KoreanDrama.com
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Actors Jin Gu, Park Ha-sun and Han Chae-young will lead the drama ‘Advertising Genius Lee Tae Baek’.
The new KBS drama ‘Advertising Genius Lee Tae Baek’ has finalized its casting of Jin Gu, Park Ha-sun and Han Chae-young. Depicting a never-seen-before world of Advertising, the drama plans to portray the passionate work and love of the industry personnel.
Jin Gu, as the Art Director prodigy Lee Tae-baek, will portray the rise of the ‘loser’ with no credentials to the top of the industry.
Park Ha-sun will portray the role of the intern copywriter Baek Ji-yoon of the Geumsan Ad, the industry leader in Advertising. A passionate and earnest woman, she will lead the drama as the leading lady and the love interest of Jin Gu.
Han Chae-young, as the Account Executive of the Geumsan Ad Go Ah-ri, is a chic and alluring woman of success on the outside, but a cold realist who abandoned her love and past to seek her dream on the inside.
A producer of the drama commented that “the title’s ‘Genius’ does not mean talent, but rather the passion of the work enabling people to be the ‘Genius’ of the work. We plan the drama to be a drama depicting people’s challenge towards their dreams, their struggles, and a cheer towards our viewers’ efforts to their own dreams as well.”
The drama ‘Advertising Genius Lee Tae Baek’ will premiere within January as the follow-up to the drama ‘School 2013′.
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January 9, 2013
Ad Genius Lee Tae-baek secures cast
by girlfriday dramabeans.com
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Things are certainly lookin’ up for underdog success story Ad Genius Lee Tae-baek. Jin Gu (26 Years) has confirmed that he’ll play the lead, and Park Ha-sun (High Kick 3) has signed on to co-star. All I can say is, thank goodness she’s doing this instead of Gangnam Style. Han Chae-young (A Man Called God) has also joined the cast, along with cuddly ajusshi Go Chang-seok (Gone With the Wind).
The KBS Monday-Tuesday drama will be 16 episodes, and will be helmed by a relatively new team, with a head writer and PD who have only been secondaries on other dramas and films. The drama promises to be a warm uplifting success story about Lee Tae-baek, a man who comes to Seoul from the country with nothing but a high school diploma and a dream. He’ll go from handing out ads in the streets to fulfilling his dream as an art director and ad man.
Park Ha-sun plays the heroine, Baek Ji-yoon, a copywriter intern at the ad company that’ll be at the center of the story. She’s sincere and hardworking, and her journey will parallel the hero’s as they fight for their jobs every step of the way. Han Chae-young plays Go Ari, an executive at the company who sacrificed her past and her love to get to the top, and is described as a harsh realist. Go Chang-seok plays the CEO of a tiny ad company, described as a corner store compared to the giant conglomerates. He’ll be a key player in changing Lee Tae-baek’s fate.
The “genius” in the title is apparently not going to be used in the traditional sense of a person born with genius ability, but more to convey the idea that a man’s hard work and effort will give him a second life, where he’s reborn as a genius. O-kay. Here’s a better thought… you could not use the word genius and use a better word that means what you want it to mean. Just a suggestion. I suppose I should just be happy that he’s not another dramaland genius. So far, it sounds like it could be a nice little underdog workplace drama with a touch of romance and some feel-good character moments, if done right.
Ad Genius Lee Tae-baek follows School 2013, and the premiere is TBD based on School’s pending extension.
Via SBS E!

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January 10, 2013
Jin Goo, Park Ha Sun & Han Chae Young at Ad Genius Lee Tae Baek First Script Reading
Source: Nate 1 l 2 l 3 l 4
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Thanks to Felicia, drama thread is up1.gif Come check it out & join in the discussion and sharing!
[Drama 2013] Advertising Genius Lee Tae-baek 광고천재 이태백
http://forums.soompi.com/discussion/2012529/drama-2013-advertising-genius-lee-tae-baek-%EA%B4%91%EA%B3%A0%EC%B2%9C%EC%9E%AC-%EC%9D%B4%ED%83%9C%EB%B0%B1#latest

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Guest handongmi

Yey! Finally, a new drama for Park Ha Sun!.. I'm definitely looking forward to this.. thanks for the updates! :) :) :)

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January 16, 2013
Bring the "Lee Tae-baek" cast together and…
Source: Newsen via Hancinema.net
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The poster shoot for upcoming KBS 2TV drama "Lee Tae-baek" was revealed.
Jin Goo (Lee Tae-baek), Park Ha-seon (Baek Ji-yoon), Jo Hyeon-jae (Eddie Kang), Han Chae-young (Ko Ah-ri) and other actors and actresses attended the poster shoot.
Jin Goo led the atmosphere of the photo shoot with pleasure and Park Ha-seon was the vitamin of the set. Jo Hyeon-jae appeared in a suit that showed off his perfect fit and Han Chae-yeong wore a dress that hugged her body tight.
The four people worked off their characters according to who they were in the drama and didn't forget to monitor each other and give advice.
The actors were considerate of the actresses and let them go first and called each other by their character names. They also used their break times to work on their scripts and lines.
Photographer Hwang Yeong-cheol said, "They were so bright and supportive throughout the whole shoot. There are so many best cuts I'm going to have a tough time sorting them out".
Meanwhile, "Lee Tae-baek" which is about the passionate people behind advertising will be released in February after "School 2013".
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Another English article about the poster photo-shoot from EnewsWorld
January 17, 2013
'Advertisement Genius Lee Tae Baek' Actors Shoot Drama Poster
Source: CJ E&M enewsWorld Stewart Ho 
The four leads of the upcoming KBS drama, Advertisement Genius, Lee Tae Baek have gathered for their first drama poster shoot. 
The upcoming drama’s four leads - Jin Goo, Han Chae Young, Jo Hyun Jae and Park Ha Sun recently gathered on January 15 at a studio in Seoul’s Nonhyeon-dong where they shot for the drama’s posters. 
Styled in their respective drama characters, the actors showed their distinct personalities on set with Jin Goo helping provide a positive atmosphere on set and Park Ha Sun helping boost morale. 
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The cast’s chemistry was also evident from the start as the male actors chivalrously offered the women to go first, while the actors were all seen rehearsing with scripts in between shoots. 
The actors’ positive personalities, focus and hard work were noted and complimented by the photography staff who added there were so many great cuts from the shoot that they had trouble deciding which ones to use. 
The new drama, centered on the competitive world of advertisement, will premiere in February after the conclusion of School 2013.
Photo Credit: KBS 

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January 17, 2013
'Advertisement Genius Lee Tae Baek' Cast Comes Together for Their Promotional Photo Shoot
By KDramaStars Staff Writer
New KBS drama “Advertisement Genius Lee Tae Baek” gathered together for promotional pictures.
Main actors Jin Goo, Jo Hyun Jae, Park Ha Seon , and Han Chae Young were present at the photo shoot, with other actors also in attendance.
It was reported that In the photo shoot, the atmosphere was lively, and fun. Jin Goo and Park Ha Seun were the happy virus in the event, while all of them call each other with their characters names and they rehearse and performed some of the line, while they were on brakes.
In the photo shoot, Jin goo sported jeans, with layered sweaters and boots, while Jo Hyun Jae wore casual suit, to match his character. Park Ha Seon wore a plaid red skirt, with a white top, a leather jacket, and black boots, and Han Chae Young wore fashionable flowered pants, with a leather jacket and green heels.
Photographer who was in charge of the photo shoot said “Thanks to their outgoing personalities, the photo shoot was completed in a bright environment. They supported each other a lot.”
Besides the main leads, veterans actors Bang Eun Hee, Go Chang Suk, Hong Ji-mi, Shin Seung Hwan, and rookie actor Kwak Hee Sung (Who previously worked in drama “Korean Peninsula” as a North Korean soldier) were also confirmed for the drama.
“Advertisement Genius, Lee Tae Baek” will show the hard and very competitive world of advertisement. It will premiere after "School 2013" ends.
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January 18, 2013
'Ad Genius Lee Tae Baek' reveals posters of main cast
By Korea Star Daily | KpopFighting.com
Upcoming KBS 2TV Mon-Tue drama 'Ad Genius Lee Tae Baek' will be making its debut soon, and the production company has revealed promotional posters of its main cast (Jin Goo, Park Ha Sun, Jo Hyun Jae, and Han Chae Young) on January 15th, that was taken recently in a Seoul film studio.
Jin Goo will play the role of the diligent protagonist Lee Tae Baek, and he was responsible for making the filming environment an amiable one. Park Ha Sun is cast as the outgoing, bubbly Baek Ji Yoon and she serves as the drama's vitamin source. Jo Hyun Jae was decked out in a slick tailored suit, and left the hearts of female production staff on scene fluttering. Han Chae Young meanwhile flaunted her perfect body ratio with her fashionable tight outfit.
The 4 cast members posed professionally while filming the posters, and were definitely a match for professional models with their poses. They also viewed each others' photos to give their opinions, and displayed their positive team chemistry.
One production staff revealed, "The male actors took really good care of their female co-stars by allowing them to film fast. They also got up to speed for familiarity reasons by calling each other with their drama character's name while on the set. During breaks in filming, they all could be seen reading through their scripts, showing their passion for the drama."
Photographer Hwang Young Chul expressed, "Filming begun early in the morning, but the cast members have not shown any signs of tiredness, and continued to face filming with a positive and eager attitude. Because of that, filming was able to progress smoothly and ended on an enjoyable note. We have to thank the cast members who showed great energy throughout the shoot, and were able to get many good photos in the end," reserving the highest praise for the main cast members.'Ad Genius Lee Tae Baek' is a drama that focuses on advertising professionals who work tirelessly 24 hours a day to create advertisements that moves the heart of people. The drama will replace the outgoing 'School 2013'.

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January 17, 2013
'Ad Genius Lee Tae-Baek' poster reflects harmonious atmosphere  Source: Innolife Korea
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KBS all-new Monday-Tuesday drama ‘Ad Genius Lee Tae-Baek’ poster was revealed at the shooting field. The four main characters Jin-Goo, Park Ha-Seon, Jo Hyun-Jae, and Han Chae-Young participated in a photo shoot in a studio at Nonhyun-dong Seoul in January 15. The poster’s shooting atmosphere was a blend of congeniality and fighting spirit. 
Displaying the intrinsic aspects of each character, the members monitored each other with firm teamwork and posed perfectly in a professional style shooting for the poster. The male actors also made concessions for shooting order in regards to the actresses, and they showed their playful sides by calling each other in their character’s name. They also held their script during spare time during the shooting, showing their passion for the drama.
Professional photographer Hwang Yeong-Chul said, “The shooting was successful due to the actor’s hard work-ethic and bright attitude throughout the day even though it started early in the morning. It was really hard to pick the best cuts because there were so many of them and the actors really gave their entire focus on their shots.” Meanwhile, the all-new KBS drama ‘Ad Genius Lee Tae-Baek’ will be shown in this coming February as a follow-up to ‘School 2013’. 

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January 21, 2013
[New TV Drama "AD Genius Lee TaeBaek"] Poster Photo Shoot, Behind the Scenes
Photo Credit: Raemongraein Written By: Jun Ji Young KBS Global
Here's a sneak peak at what went on during the photo shoot for the hotly anticipated KBS Monday/Tuesday TV drama "AD Genius Lee TaeBaek."
On Tuesday, January 15th, Jin Goo (Plays the role of Lee Taebaek), Park Hasun (Paik Jiyoon), Jo Hyeonjae (Eddie Kang) and Han Chaeyoung (Ko Ari) who star in this upcoming TV drama gathered at a Studio in Nonhyeon Dong, Seoul for their drama's first photo shoot. The enthusiastic and talented cast made sure the session was fun and full of energy.
Jin Goo was clearly in character. Just like Lee Taebaek, he was brimming with enthusiasm and positivity. Park Hasun was also role-playing, made sure she lights up the studio with her charms. Jo Hyeonjae was looking sharp in his form-fitting suit, a sight the ladies could not keep their eyes off. Han Chaeyoung reminded everyone why she is known as the living Barbie doll in her beautiful one-piece.
The four professionals were already in character as anyone could plainly see. The team's camaraderie was amazing, as the actors always gathered to monitor every shot taken of each member. They gave each other compliments and constructive pointers. Basically they were a delight for the crew, making the process quick, efficient and easy.
The male stars were always displaying great chivalry before their female partners. Regardless of age, the cast addressed each other with honorific expressions. The actors were clearly focused in making sure they give their all to their new drama. Even during breaks, their eyes were glued to their scripts. Photographer Hwang Youngcheol who was in charge of the photo shoot for "AD Genius Lee TaeBaek" said he was grateful to the cast for coming in at such an early hour of the day, and displaying great enthusiasm. He added that the task of choosing a few photos out of the lot was impossible, as each shot was amazing, thanks to the focused and cooperative stars. "AD Genius Lee TaeBaek" features the lives of professionals in the cutthroat world of advertising, where admen and women spend many sleepless nights brainstorming and researching to create the perfect commercial, copy or campaign to satisfy clients and win over consumers. And of course, the fascinating characters do it with style.
The new KBS TV Monday/Tuesday drama "AD genius Lee TaeBaek" begins in February.

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January 21, 2013
Park Ha Sun's lovely & eye-catching transformation in 'Ad Genius Lee Tae Baek'
Source: Nate
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January 23, 2013
Ad Genius Lee Tae Baek teaser: Pleasant youthful, colourful personalities
Source: Nate ++
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Ad Genius Lee Tae Baek teaser
Published on 22 Jan 2013 by ojikjhj 


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Thanks for all of the updates rubie. I appreciate it. I just watched Vocal Clinic a few days ago and became a fan and started watching High Kick 3. I hope Ha Sun gains some more fans through Ad Genius.

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