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Promote NFT project using Yonsei Association, MCI Foundation and Star Portrait Rights

Input 2021.04.21. 10:16 am

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[Sports Seoul Reporter Cho Hyun-jung] The Korea Entertainment Management Association is promoting the Non Fungible Token (NFT) business, which utilizes the portrait rights of Korean stars such as actors and idols for the first time in Korea .

Weplay, a Korean subsidiary of the Korea Entertainment Management Association (Yeonmaekiop) and MCI Foundation, a creator growth support platform, announced on the 20th that "We have signed a business agreement to promote the NFT card business entertainment business using celebrity portrait rights."

The MCI Foundation aims to protect the portrait rights of celebrities and launch Star NFT to provide profitable benefits to artists and agencies.

In accordance with the agreement concluded on this day, the MCI Foundation develops NFT cards and platforms using celebrity portrait rights, and the Yonsei Association provides business linkage for participation of member companies and affiliated artists so that the rights and interests of artists (popular culture artists) can be protected and provided. We actively encourage them.

There are 300 management companies as members of the Yonsei Association, and about 3,000 actors belong to the member companies.

NFT, which means non-replaceable token, has a scarcity as an irreplaceable asset by recording the buyer's name, purchase time, and price in the token. Currently, in the United States, digital art is showing a trend, and it is rapidly expanding the area of application to various fields of content, such as being applied to singers' sound sources.

 

Tesla's CEO Alan Musk's wife and singer Grimes puts a picture with an encryption technology like bitcoin at auction to make 6.5 billion won in 20 minutes, and the NFT craze is blowing around the world.

The area that best fits the characteristics of NFC is to digitize products of artists with strong fandom. When various contents of stars become NFT cards and are released, they will have NFC cards of stars that fans like anywhere in the world.

The Yonsei Association said, "The Star NFT business is a breakthrough that can raise the Korean entertainment business to the next level in that artists and management companies can provide fan service to fans around the world without jet lag, and profits can be used again for the development of Korean pop culture. It will work," he expected.

In addition, when a star NFT is sold, a certain amount of profit is passed to the artist and the agency, and if a fan holding the NFT later sells the NFT at a higher value to a third party, part of the profit goes back to the artist and the agency.

Already in Korea, NFT-related businesses are growing rapidly in the domestic content industry as well as overseas in 2021, with Seoul Auction and others starting NFT projects for art works.

It is expected that the NFT specialized for artists will create a new Korean Wave in the global NFT market through a business agreement between MCI and the annual sales agreement.

hjcho@sportsseoul.com

Photo|Korea Entertainment Management Association

[Article Report news@sportsseoul.com]
Copyright ⓒ Sports Seoul&sportsseoul.com

 

 

cr: https://n.news.naver.com/entertain/now/

https://www.instagram.com/p/CN86qLphWsv/

 

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In Photos: Park Shin-Hye And Her K-Drama Leading Men Through The Years

The 30-year-old actress has worked with some of the most in-demand and versatile actors in the Hallyu scene

Grace Libero-Cruz

February 18, 2021, 01:21 PM

  • Korean actress Park Shin-hye turns 30 today, with a newly-released K-drama titled Sisyphus: The Myth that was released yesterday. The mystery, fantasy, drama series sees Park Shin-hye in probably one of her most challenging roles to date

     

    Her character Gang Seo-hae is a brave, elite warrior from the future Korea that's in ruins in 2035; she travels back in time and saves genius engineer Han Tae-seul (Cho Seung-woo) who's on a quest to find out the truth behind his older brother's death.  

     

    Sisyphus: The Myth is one of the most anticipated dramas this 2021, and judging from its pilot episode, it looks a lot like it won't disappoint. After all, it stars Park Shin-hye, who's known for her versatility. Albeit not romantic in the most ideal sense or typical scenario (or maybe it would surprise us?),  her on-screen chemistry with Cho Seung-woo is expected to impress in this unique and action-packed series.

     

    It was in 2019 when Park Shin-hye was last seen in a K-drama via Memories of the Alhambra. Last year, she took a break from small screen projects to work on two movies, #Alive and The Call.

     

    Park Shin-hye in "Sisyphus: The Myth"
    Park Shin-hye in "Sisyphus: The Myth" | Photo by JTBC, courtesy of Netflix
    Park Shin-hye and Cho Seung-woo in "Sisyphus: The Myth"

    Park Shin-hye and Cho Seung-woo in "Sisyphus: The Myth" | Photo by JTBC, courtesy of Netflix

     

    Check out the gallery below to take a look back on Park Shin-hye's K-drama leading men through the years:

     

     

     

     

     

     

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Happy Earth Day to all

 

Celebrate Earth Day by watching our documentary about a human and an animal's co-existence, "Humanimal," now!

 

In addition to conserving energy and recycling, celebrate Earth Day by watching our documentary about a human and an animal's co-existence, "Humanimal," now! 

 

cr: kocowa.official  https://www.instagram.com/p/CN-uRdWBTyw/

 

 

Park Shin Hye for MBC documentary "Humanimal".

 

Park Shin Hye Fondly Shares Insights About Her Latest Documentary Project

 

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Sports Chosun

Park Shin-hye, short skirt golf course fashion... "I will escape Golin this year"

Input 2021.04.11. 2:45 PM
 
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[Sports Chosun.com reporter Kim Joon-seok]
 
Actor Park Shin-hye boasted a perfect back in a short skirt fashion at the golf course.

On the 11th, Park Shin-hye posted a short video on Instagram with the article "I will escape Golin this year."

In the video, Park Shin-hye is wearing a red skirt and swinging. In particular, Park Shin-hye draws attention because she boasts a perfect back with a short skirt.

Meanwhile, Park Shin-hye recently appeared in the JTBC drama 'Sisyphus' with Jo Seung-woo.

narusi@sportschosun.com



-Copyrightsⓒ Sports Chosun (http://sports.chosun.com/) , unauthorized reproduction and redistribution prohibited
 
 
 
 
 
 
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Actor Park Shin-hye had a reason to be close to'male entertainers' (video)

2021-04-23 11:37

 

 

Actor Park Shin-hye, famous for having many friends with the opposite sex
Acquainted with Kim Hee-cheol, Kang Haneul, Lee Min-ho, Kim Woo-bin, and Lee Jong-seok
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Actress Shin Hye Park / News 1
 

Actor Park Shin-hye's great affinity was attracting attention.

 

On the 21st of the month, the list of stars of 'The King of Chess' was released on the channel of Naver TV's'Honey Pick'. Actor Park Shin-hye was selected as the king of making friends with the opposite sex. Park Shin-hye, who is known for her hairy personality, is known as a best friend with numerous male actors such as Yong Jun-hyung, Choi Jong-hoon, Kim Hee-cheol, and Kang Haneul.

 

Park Shin-hye, who first met with actor Lee Min-ho in 2009 at the cosmetic commercial shooting site, boasted a friendly charm, saying, "My brother is friendly and comfortable, so it is fun to shoot."

 

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Below Gulpick-Mnet'Wide Entertainment News'

 

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Lee Min-ho replied, "I was a little worried, but I am mature and youthful, so I think it's comfortable and fun."

 

Afterwards, the two became close to each other and won the Best Couple Award by playing the male and female protagonists in the SBS drama'Heirs'. 

 

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In a past interview, Park Shin-hye also revealed the opportunity to become familiar with actor Kim Woo-bin, who appeared in'The Heirs' together. He said, "(Kim Woo-bin) became friends with difficulty. I didn't make friends with my 90-year-old, so I made friends by asking,'Would you like to call me senior? 

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In addition, Park Shin-hye is known to have an excellent affinity with whom she met for the second time. In fact, he had a somewhat awkward appearance with Lee Jong-seok, an actor of the same age he first met at the commercial set. However, in the second meeting, he naturally held his hand and said hello, certifying that he was a star of the king.

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Naver TV, Cool Pick
home Reporter Yoon Hee-jung hjyun@wikitree.co.kr
 
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2021 SUMMER CAMPAIGN

<Pied a terre>

Together with the 2021 Summer Campaign,

muse #Park Shin-hye (@ssinz7),

which means that the place where you are stepping on is your own space,

we present a happy and relaxed feeling in the green nature that is out of everyday life.

Find it right now at #Mojo Espin's offline store.

DRESS   J212MSE047CH1

 

https://instagram.com/p/CN4VtDWJ3ek/

 

Imagen?igshid=q9mlv61o3pr0

 

 

 

 

https://www.instagram.com/p/COAGUOoJGvn/INSTANTFUNK 20FW DENIM COLLECTION
Single-breasted denim jacket - Blue
with - @ssinz7

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[HanCinema's News] Park Shin-hye and Lee Dong-hwi Swap Car Wash Photos

miniminiphoto1159177.jpg By William Schwartz on 2021/04/22 at 18:51 PST

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In a recent Instagram Story post Park Shin-hye uploaded a picture of Lee Dong-hwi at a car wash. The caption on the post reads, asking why we're meeting here local citizen, hahaha. Afterwards, Lee Dong-hwi made a similar Instagram Story post of Park Shin-hye's picture. It was not immediately clear whether they had met one another at the same car wash. The post in question appeared to be some sort of inside hoke.

 

Park Shin-hye and Lee Dong-hwi know each other from their collaboration in the Netflix film "The Call" where Park Shin-hye played a woman with access to a mysterious phone and Lee Dong-hwi played a neighborhood policeman. Since then, Park Shin-hye appeared as the lead in the science fiction drama "Sisyphus: The Myth" while Lee Dong-hwi appears in "New Year Blues" as a touring agent about to be married to a Chinese woman. Neither actor has a confirmed upcoming project.

 

 

Written by William Schwartz

 

 

cr: https://www.hancinema.net/hancinema-s-news-park-shin-hye-and-lee-dong-hwi-swap-car-wash-photos-150764.html?

 

 

 

 

 

 

 

 

 

 

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Herald POP

Park Shin-hye, Hallyu Goddess Finer Than Flowers "Summer Come Slowly"

Input 2021.04.23. 10:19 am
 
 Revision 2021.04.23. 10:31 am
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Photo = 박신혜 Instagram
 

[Herald POP=Image reporter]
 
Park Shin-hye revealed the latest situation.

Actor Park Shin-hye posted a video on her Instagram on the morning of the 23rd with a post saying, "Summer, come slowly. Spring, you can go there a little more.

The video released this time features Park Shin-hye, who is happy while enjoying spring.

Most of all, Park Shin-hye smiles brightly among the flowers and shows off her bright visuals, fixing the eyes of the viewers.

Meanwhile, Park Shin-hye recently appeared in the JTBC drama'Sisyphus: the myth', is a fantasy mystery drama about the journey of a genius engineer and a savior who has taken a long and dangerous path for him to uncover the existence that hides his identity in our world.

popnews@heraldcorp.com


 

 

https://n.news.naver.com/entertain/article/112/0003425172

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Sisyphus – The Myth

 

How far are you willing to go to fix something that you regret doing in the past? This is the question that drives most of the characters in Sisyphus – The Myth, the latest Korean drama currently streaming on Netflix. Sisyphus, the king of Corinth (aka Ephyra) was punished for cheating death twice by being forced to roll a large boulder up a hill for eternity.

 

Since the boulder was enchanted, it would roll down just before he reached the top, forcing him to roll it back up again, making the punishment unending.

This is exactly what happens in Sisyphus – The Myth, after a nuclear war destroys the normal way of life in the Korean peninsula, and an uploader gives people the ability to travel back in time.

 

Though everyone knows exactly what happens, they still take the opportunity to travel back in time, to fix a few things they regret doing in their past, with the hope that they can alter the future. What they do not realize is that the future is already set.

 

For Kang Seo-hae (Park Shin-hye), the reason for traveling back in time is different. Having lived in a bunker with her father for fourteen years, she decides to travel back in time, with the hope of stopping the war from happening and in the process saving her mother from dying.

 

Thanks to a message she leaves to herself in her journal, she knows exactly what she is supposed to do in order to save the world.

All she has to do is find Han Tae-sul (Cho Seung-woo), and stop him from developing the uploader, while protecting him from the people trying to kill him. However, traveling through time and changing something that has already happened is easier said than done. After all the future has already happened, but they just don’t know it yet. So try as they might, the events that are supposed to happen will anyway happen.

 

What makes Sisyphus worth a watch is the screenplay and brilliant performances by the entire cast.

There are many interesting characters in Sisyphus, and I really loved how each character fit into the narrative.

 

They all have a reason to want to travel back in time, despite knowing that the chances of survival are only five percent. Their regrets are such that they are willing to risk their lives with the hope of fixing their past, however Sisyphean it might be.

Of the many characters the ones that leave a lasting impression are Park Heong-do (Sung Dong-il) as a convenience store owner / broker dedicated to helping time-travelers, Choi Hae-sun (Chae Jong-hyup) as the restaurant worker who helps Seo-hae when she first arrives and shows up whenever she is in need, Jung Hyun-gi (Go Yoon) as the former cop and new Control Bureau agent who wants to kill Seo-hae because he believes she killed his mother, and Sigma / Seo Won-ju (Kim Byung-chul) as the mysterious person who starts the war and is responsible for everything that is happening.

While these actors do leave a lasting impression with their performances, the actor that stole the show for me personally was the boy that played the younger version of Seo Won-ju. He was just brilliant.

 

So, if you are in the mood for a sci-fi, dystopian, time-travel, kind of action drama that makes you reflect on your own life, or if you just want to see the amazing Park Shin-hye in action, then definitely give Sisyphus – The Myth on Netflix a try

 

 

 

cr: https://mymoviespotlight.wordpress.com/2021/04/08/sisyphus-the-myth/

 

 

 

 

 

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Home / LOOK BOOK / Park Shin-hye, a fresh summer pictorial
LOOK BOOK

Park Shin-hye, a summer pictorial full of freshness

 Kim Soo-kyungApril 22, 2021
 116 1 minute read
 
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<Photo courtesy of MOJO.S.PHINE>

MOJO.S.PHINE, a female character brand developed by Daehyun (CEO Shin Hyun-gyun), has unveiled a sensational summer collection pictorial with brand muse Park Shin-hye.

 

Against the backdrop of a green garden with a refreshing sense of the seasons, Park Shin-hye showed an unrivaled concept digestibility by freely crossing the classic and elegant sensibility and the sophisticated and modern mood. Expressing the concept of this pictorial,'Pied a terre', that her own space is the most beautiful and important part of her life, she expresses her own atmosphere. I put a lot of love.

 

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<Photo courtesy of MOJO.S.PHINE>

Park Shin-hye perfectly digested Mojo Espin's summer key look with her own style and showed the aspect of a pictorial craftsman. In a clean mood in a summer garden full of freshness, a suit set up suitable for use as a workwear as well as a neutral ulci-colored outfit was matched all over the tone, raising the sensitivity of the look with a sense of styling, and a pattern that stands out for the season Even the bold look like her dress was melted with her own sensuous and feminine mood, showing her figure like a secret garden goddess.

 

The 2021 Summer Collection, which Mojo Spin and Muse Park Shin-hye collaborated with, can be found in the Mojo Spin national offline store and the official online store sequentially.

 

 

 

https://fashionseoul.com/198279

 

 

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