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Son Ye-Jin 손예진 [Drama “Thirty-Nine” (JTBC/NETFLIX)]


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[2023/11/24 | NEW ENDORSEMENT] Son Yejin is selected as exclusive model for cosmetic brand Kohonjin Republic.
”We decided that the image of actress Son Yejin, who has a healthy and elegant beauty that remains unchanged over time, and our brand value of restoring the skin’s natural beauty matched well.”

 

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“It doesn’t change over time”… Kohonjin Republic selects actress Son Ye-jin as exclusive model

 

2023.11.24. 10:01 AM

 

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[DONGA ILBO]
Kohonjin Republic announced on the 
24th that they selected actress Son Ye-jin as the new model for Kohonjin . 

Kohonjin is a functional cosmetics brand with the slogan, ‘Good ingredients are proven by results.’ Nutrition cream and skin essence are characterized by adding vitality to tired skin and making it clear and elastic. 

In recognition of its product quality, Kohonjin won the 2018 Quality Innovation Award, the Best Brand Award, and the 2023 National Preferred Brand Award. 

Considering that Son Ye-jin has established herself as a top actress for a long time with her steady work and numerous awards, Kohonjin decided to choose her as their model. 

An official from Kohonjin said, “We decided that the image of actress Son Ye-jin, who has a healthy and elegant beauty that remains unchanged over time, and our brand value of restoring the skin’s natural beauty matched well.” He added, “We will grow into a differentiated brand with Son Ye-jin in the future.” “It is planned.”

 

 

 

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'Hyun Bin♥' Son Ye-jin, Kohonjin chosen as muse for "healthy and elegant charm"

 

2023.11.24


Actress Son Ye-jin was selected as the new muse of global cosmetic brand Gohonjin Republic.  [Photo = Gohonjin Republic]


[JOY NEWS]

Actress Son Ye-jin was selected as the new muse of Kohonji Republic.

 

An official from the cosmetic brand Kohonji said, "We decided that the image of Son Ye-jin, who has a healthy and elegant beauty that remains unchanged over time, and our brand value of restoring the skin's natural beauty matched well."

 

He added, "Son Ye-jin, who is considered one of the best actresses,'s healthy and elegant charm matches the brand value pursued by Kohonjin, which pursues beauty for customers, and we are looking forward to the synergy we will create together in the future."

 

Meanwhile, Son Ye-jin gave birth to a son with Hyun Bin in November last year. She is currently considering and receiving offers for several works, including movies, broadcasts, and OTT.

 

 

 

 

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Son Ye-jin begins full-fledged activities after hiatus “We are carefully reviewing our next work”

 

 

2023.11.24. 3:53 PM
 

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[MBC]
Actress Son Ye-jin has become the new muse of a global cosmetic brand.


Son Ye-jin, who has unrivaled brand power as a Korean top actor and a Korean Wave star with a global fandom through numerous box office hits and awards through steady work activities, is ending her break with various advertising activities, including being selected as a new muse for the global cosmetic brand Kohonjin Republic. Full-fledged activities began. 

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Regarding the reason for choosing Son Ye-jin as Kohonjin muse, a representative said, “We decided that the image of actress Son Ye-jin, who has a healthy and elegant beauty that remains unchanged over time, matches the value of her company’s brand. “Son Ye-jin is considered one of the best actresses, and her healthy and elegant charm matches the brand value pursued by Kohonjin, and we look forward to the synergy we will create together in the future.” 

Son Ye-jin is currently receiving offers for several works in movies, broadcasts, and OTT. We are reviewing her next work in a variety of genres, including romance, mystery, and thriller. As many of her fans await her next work, she is choosing her work more carefully than ever.

 

 

 

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