Song Hye Kyo 송혜교 Hyebaragi ~Upcoming Movie 2025: The Priest 2 (Dark Nuns) Upcoming Dramas 2025: Everything Will Come True (special appearance) & Show Business

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[The Story of the Birth of a Mega Hit Product] Sulwhasoo's Concentrated Ginseng Renewing Cream ranked No. 1 in luxury anti-aging cream for 6 consecutive years

Reporter Eun-mi Won, Metro Newspaper ㅣ2021-09-02 14:19:43

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[Metro Newspaper] There is a luxury anti-aging cream that has been loved for more than 20 years since its launch in 2000. Amorepacific Sulwhasoo's 'Concentrated Ginseng Renewing Cream' is one of the steady-seller products and has been in the top spot for six years in a row.

According to Beauty Research Korea’s domestic sales survey, Sulwhasoo’s Concentrated Ginseng Renewing Cream ranked first as the top luxury anti-aging cream for six consecutive years from 2015 to 2020. Concentrated Ginseng Renewing Cream, which has sold more than 4.4 million units since its launch until the end of December 2011, entered the premium department store Bergdorf Goodman located on Fifth Avenue in New York in June 2010 and is the most popular item in Sulwhasoo. It is running in the 1st place (based on the amount).

Sulwhasoo Oriental Medicine Research Center. /Amore Pacific

The flower of Sulwhasoo Oriental Medicine Research Center

The Sulwhasoo Oriental Medicine Science Research Center, composed of top experts from the Amorepacific Research Institute, has been conducting research on oriental medicine ingredients for over 50 years. Concentrated Ginseng Renewing Cream, which is the culmination of ginseng science technology, contains the dedication and efforts of researchers at the Sulwhasoo Oriental Medicine Research Center.

The Sulwhasoo Oriental Medicine Science Research Center conducts anti-aging research that studies the combinations and efficacy of 3912 different oriental medicinal ingredients, and scientifically verifies the efficacy of the ingredients. By using the latest analytical tools to establish a modern theory of oriental medicine, Sulwhasoo's core ingredient, ginseng, is also concentrated in a variety of ways to continue to develop exclusive key ingredients.

In August 2020, the Sulwhasoo Oriental Medicine Research Center held the Global Symposium on Ginsengnomics and successfully announced the progress of ginseng research, attracting the attention of experts. At the event where ginseng research experts from Korea and China participated and announced the value and efficacy of ginseng, they also announced the value and functionality of Sulwhasoo’s unique anti-aging solution, active beauty saponin ginsenomics.

In particular, Sulwhasoo is a global brand loved by women all over the world, and it is actively conducting global efficacy verification studies so that it can be applied to the skin of not only Korean women but also women living in various climates and environments. Currently, 144 patents related to oriental medicine and skin and 268 papers published in renowned domestic and foreign academic journals are proving the unrivaled technological prowess of the Oriental Medicine Research Center.

Regarding Concentrated Ginseng Renewing Cream, which is one of Sulwhasoo’s most precious ingredients and the culmination of modern science, a Sulwhasoo official said, “Ginsenomics, Sulwhasoo’s unique anti-aging ingredient, and ginseng peptide are added to provide a strong, long-lasting anti-aging effect. I expect to experience skin elasticity that I have never experienced before."

Sulwhasoo's 'New Concentrated Ginseng Renewing Cream' product image. /Amore Pacific

5th generation Concentrated Ginseng Renewing Cream, the evolving essence of Sulwhasoo’s beauty ginseng science

The 2021 'New Concentrated Ginseng Renewing Cream', upgraded to a stronger anti-aging cream, is a ginsenomic ingredient that has concentrated the vitality of ginseng, and it adheres softly the moment it is applied, allowing you to feel the elasticity and moisture at the same time.

Through the clinical research center test, it was confirmed that after 4 weeks after applying the Concentrated Ginseng Renewing Cream, the elasticity, skin density, and wrinkle improvement were improved. In addition to the actual skin change, more than 95% of users said that after using the Concentrated Ginseng Renewing Cream, their skin felt firmer, lifted and filled to the brim, officials from the research center said.

The newly launched 'New Concentrated Ginseng Renewing Cream' can be selected as 'Soft' or 'Classic' depending on your preferred scent and feel. 'Soft' is characterized by a light and refreshing formulation and contains the fragrance of ginseng flowers. 'Classic' is a rich and nutritious formula, characterized by a subtle ginseng scent.

The Sulwhasoo Oriental Medicine Science Research Center has succeeded in creating ginsenomics, an anti-aging crystal, by extracting saponins, which can only be obtained from 1000 g of ginseng, and concentrating them 6,000 times with proprietary bio technology using Sulwhasoo's unique technology. Ginsenomics relieves aging and revitalizes the skin, providing the skin with the power to actively respond to various changes and become stronger.

The product made with this ginsenomics is 'New Concentrated Ginseng Renewing Cream'. Concentrated Ginseng Renewing Cream fills with ginsenomics, which concentrates the vitality of ginseng, and completes the firm skin that does not collapse through the triple elasticity of filling, erecting, and pulling.

Sulwhasoo's 'Concentrated Ginseng Renewing Cream' advertisement model Song Hye-kyo. /Amore Pacific

Amorepacific’s luxury brand to drive sales growth

In the past, L'Oreal Group and Estee Lauder Group's Lancome and Estee Lauder were selected as luxury cosmetics, and their main products range in price from 100,000 to 200,000 won. Among domestic cosmetics, Amorepacific's Sulwhasoo and LG Household & Health Care are well-known for luxury brands. The ultimate goal of domestic luxury cosmetics, including Sulwhasoo, was to advance into overseas markets. Among them, attention is being paid to the recovery trend of the Chinese beauty market.

While Amorepacific is intensively nurturing the 'Sulwhasoo Concentrated Ginseng Renewing Line', the online sales of luxury brands in China grew by about 100% in the second quarter. Sulwhasoo’s sales in all ASEAN regions increased by more than 60%

The industry expects Sulwhasoo to grow 30-40% YoY in the third quarter in Korea and China. Although the domestic duty-free shop base is low, Sulwhasoo's sales in China grew 20% last year. Expectations are high as it plans to sell the renewal product of Concentrated Ginseng Renewing Cream.

An Amorepacific official said, "Our goal is to make many more successful lines in the luxury brand Sulwhasoo. In the end, it is important to introduce competitive products to overseas markets. Invest in more value-added categories to make competitive Amorepacific products." will make it a more luxury brand.”

Reporter Eunmi Won, Metro Newspaper silverbeauty@metroseoul.co.kr.source credit @https://m.metroseoul.co.kr/article/20210902500285

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Waiting for The Glory news 

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She is so cute here. PJH was sweet to laugh. They worked together on SPC. It seemed like he was in control of the buzzard, in the previous clip she got sprayed with stuff if they picked the red one. 

 

 

 

 

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Credit to the owner

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40 food trucks and counting!!!???

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I think she is really done shooting for nwbu. So hopefully some content drops this month. 

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Go Hye Kyo! 

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Song Hye-kyo, the beauty that AI models can't even follow.. Kim Hye-soo x Park Sol-mi also "Likes"

Enter 2021.09.04. 10:19 am

 Revision 2021.09.04. 10:55 am

Reporter Park So-youngview original
[OSEN=Reporter Park So-young] Actress Song Hye-kyo showed off her CG-like beauty. 
Song Hye-kyo posted a pictorial cut on her Instagram account on the morning of the 4th. In the photo, he is staring at the camera with dreamy eyes while elegantly hanging black long wavy hair. 
The unrealistic beauty stands out. The visuals are fantastic enough to believe it was made with computer graphics. It is a beauty that the popular AI virtual model cannot dare to touch. 
Choi Hee-seo saw this and said, "Wow... “I was amazed by the comments. Sol-mi Park and Hye-su Kim also showed their overflowing affection by clicking the like button. 
Song Hye-kyo and Jang Ki-yong are filming the SBS drama 'Now, We're Breaking Up'. This work is actually a breakup that is sweet, salty, spicy and sour, written as 'farewell' and read as 'love'. Song Hye-kyo takes on the role of Ha Young-eun, a cold-hearted realist and smart stability-first. 
/comet568@osen.co.kr
[Photo] SNS
Soyoung Park (comet568@osen.

source credit @https://n.news.naver.com/entertain/article/109/0004468573      

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