Godotology Posted July 2, 2015 Share Posted July 2, 2015 Businessman Kyaw Moe queued for three hours to buy chicken for his family from KFC, which has restaurants in 120 countries. “It is internationally famous, so I think it must be healthy,” he said. Foreign fast-food outlets are not completely new in Yangon. South Korean burger chain Lotteria opened in 2013 and now has more than a half-dozen outlets in Myanmar.And such first-mover advantage in an under-penetrated market can pay off for years in customer loyalty. Dunkin’ Donuts opened an Indonesian outlet in Jakarta in 1985. While the franchise today faces a host of local and foreign competitors in Indonesia—and has hundreds of outlets across the nation—back then it offered a brand-new premium experience. Its donuts worked their way into the cultural tradition of bringing oleh-oleh—small gifts from a recently visited place—back to one’s village. KFC could make a similar impression in Myanmar, also known as Burma. “Now young people here can eat like young people in other countries,” 18-year-old student Htet Ei told AFP. “I’ll always come here.”http://qz.com/442418/residents-queued-for-hours-to-eat-at-myanmars-first-kfc-outlet/ Link to comment Share on other sites More sharing options...
Guest HERMIT Posted July 3, 2015 Share Posted July 3, 2015 I can only imagine how long the queue was for the toilets after the people ate there. Link to comment Share on other sites More sharing options...
~ BunnyliciouS ~ Posted July 5, 2015 Share Posted July 5, 2015 “It is internationally famous, so I think it must be healthy,” he said.HAHAHAHAHAHAHAH !!! Link to comment Share on other sites More sharing options...
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