So Ji Sub 소지섭 - Best Korean Actor & Rapper -

[Guest lusiuchi]

hi sarvin16 thanksss for all of your poxt
long time didn't come to soompi
woahhh ji sub Thread has increased very rapidly so happy
all of 51k new pict collection is perfect ^^
i love so ji sub

[Guest Leena651]

LOVE THE NEW 51k GIORDANO PICS!!!
THANKS SARVIN~!

[Guest khin myint]

Hope rating higher...thanks to all for updates..Especially to servin.. saw jIsub on SBS's entertainment news interview and he's soooo shy (wonder why?)

Glad to see coco and my chingu are back.... miss you much...(khin is also working  12 hrs a day)

*waves*

[willenette]

TV dramas accelerate vehicle sales


From top left, counter-clockwise, are the K9 from Kia Motors in a scene from television drama “Fashion King,” the S80 from Volvo from the film “The Taste of Money” and the Korando C from Ssangyong Motor from “Yuryeong” (Ghost). Automakers are now trying to include their vehicles in television dramas or movies to promote them.

By Kim Tae-jong Drivers may now want to watch television dramas instead of checking out the latest car magazines in order to learn what new cars will soon hit the market, because automakers are now pushing forward the use of their vehicles in new TV series. For example, popular actor So Ji-sup who plays a handsome yet cold-hearted detective chases suspects in Ssangyong Motor’s new sports utility vehicle (SUV), the Rexton W, in a new television series, “Yuryeong” (Ghost). His female partner, played by Lee Yun-hee, drives the same automaker’s other SUV, the Korando C, while the grandson of a big conglomerate owner has a premium sedan, the New Chairman W, also made by the same company. The goal of such small-screen appearances of vehicles, according to company officials, is brand awareness and the promotion of products, called “product placement” (PPL) “The impact of product placement is obviously pretty huge,” a Ssangyong official said. “But of course, we consider whether a drama has an interesting plot, its makers are good enough and stars are fit for the image of our products to make sure that they are best presented in the drama.” Compared to traditional advertisements, which explicitly push customers to buy products, those in television series naturally make viewers want to have them, he added. Automobile product placement in feature films is nothing new. Especially, major international automakers have taken full advantage of Hollywood movies for a long time. Just a few examples are Audis in “Iron Man,” Lamborghinis in “The Dark Knight” and BMWs in “Mission Impossible.” They also financed small parts of the production costs of many local dramas and in return put their products in the series to promote their brands Luxury imported cars such as BMWs and Mercedes are favorite items as they are well associated with rich chairmen of big companies or young CEOs. One of the more successful examples includes the BMW Z4 35 that appeared in the sensational hit series “Secret Garden.” In the series, heartthrob Hyun Bin played the main character, an obnoxious, good looking department store owner. “As the series became a mega hit, a lot of people showed interest in our cars and it helped enhance our brand image,” a BMW official said. Volvo Korea sponsored the latest Korean movie,“The Taste of Money,” a story about ruthless chaebol executives that was invited to the Cannes Film Festival last month. In the movie, the wealthy family owns Volvo’s representative models such as the S80, S60 and XC90. Although the movie failed to garner its director Im Sang-soo an award, it successfully gave Volvo the image of luxury. Now, local carmakers are also trying to include their products in TV series, which is positively pervasive. Kia Motors is the most successful local automaker with product placement with its two flagship sedans first introduced through television dramas. In the television drama “Iris” in 2007, the automaker introduced its premium sedan, the K7, for the first time along with other exciting models. The spy action drama was very successful and the Kia’s new vehicle received much attention as well, which later led to increased sales of the sedan. “The effectiveness of the drama in terms of promotion is almost 10 or 20 times bigger than traditional advertisements,” a Kia official said. “The biggest benefit is value for money.” The nation’s second largest automaker has also recently unveiled its ambitious luxury sedan, the K9, in another television series, “Fashion King.” Now, companies not only provide drama or movie production firms with their products but also financial support for the production to actively introduce and promote their vehicles. “It’s true that we are now more enthusiastic to take advantage of dramas as a source to promote our products. If viewer ratings hits 10 percent, it means about 1 million households nationwide have a chance to watch our cars,” the Kia official said. Despite the numerous benefits and effectiveness of automotive product placements, however, some market insiders pointed out that the effectiveness has been somehow exaggerated. “Can presumptions of brand awareness based on the success of a television series translate to actual car sales? It may help, but not many people would buy a car just because it appears in a hit drama,” said a market insider, who declined to be named. “And also the cost for automotive product placement has been inflated too much.” Another official from an international car brand pointed out that local brands have the tendency to fill dramas with all their cars, which sometimes hurts the reality of the shows. “In some dramas, the whole neighborhood seems to have the same cars by the same automaker, which can be seen as ridiculous and is far from reality,” she said. “The excessive use of product placement can bring negative results, I think.”

e3dward@koreatimes.co.kr

credit : Korea Times



___________________________________________


***SJS looks so good in this picture................

So Ji-sub is 'So ganji' even in a meeting with a white shirt

So Ji-sub made a normal scene seem like a photo shoot.

A still cut of So Ji-sub playing cyber investigations team manager Kim Woo-hyeon in the SBS drama "Ghost - Drama" was revealed.

So Ji-sub is staring at something in his office. He is just sitting down in a meeting with a white shirt on his back but still he manages to make it look like a photo collection.

So Ji-sub is actually Park Ki-yeong who is living the life of Kim Woo-hyeon who died in an accident in the drama. He is about to investigate the muder of Sin Hyo-jeong.

Source : www.newsen.com/news_v... ( English )

Translation : Hancinema

[Sarvin]

Hi dear all ... ><

Movie Premiere "Only you" Japan

Schedule performance:

◆ Couple of the days: Thu 7th June 2012
Marunouchi Piccadilly 1 ~ 18:10 Greetings from the stage after the end of screening.
... Marunouchi Piccadilly 2 ~ 20:30 Greetings from the stage before the start of screening

◆ Venue: Marunouchi Piccadilly 1.2 (Yurakucho Marion 9th floor)
◆ Fee: 3,000 yen
◆ Speakers: So Ji-Sub, Han Hyo-Joo

credit: http://l-tike.com/d1/AA02G03F1.do?DBNID=3&ALCD=1&PGCD=106235

already Han Hyo Joo just arrived in Japan airport ;

한초하 :

I heard SJS would shoot Ghost today and then would leave for Japan late today or early tomorrow.(I am not sure)

[willenette]

Hi dear all ... >

<

Movie Premiere "Only you" Japan

Schedule performance:

◆ Couple of the days: Thu 7th June 2012
Marunouchi Piccadilly 1 ~ 18:10 Greetings from the stage after the end of screening.
... Marunouchi Piccadilly 2 ~ 20:30 Greetings from the stage before the start of screening

◆ Venue: Marunouchi Piccadilly 1.2 (Yurakucho Marion 9th floor)
◆ Fee: 3,000 yen
◆ Speakers: So Ji-Sub, Han Hyo-Joo

credit: http://l-tike.com/d1/AA02G03F1.do?DBNID=3&ALCD=1&PGCD=106235

already Han

Hyo Joo just arrived in Japan airport

;

한초하 :

I heard SJS would shoot Ghost today and then would leave for Japan late today or early tomorrow.(I am not sure)

[willenette]

"Ghost - Drama" enters two-digit percentage

SBS drama "Ghost - Drama" recorded a two-digit percentage.

According to AGB Nielsen Media Research on the 7th, "Ghost - Drama" aired on the 6th rated 11.4%. This is 2.5% higher than the previous 8.9%.

This episode of the drama attracted attention with endless murders in following the Sin Hyo-jeong murder. The intensity was to the maximum.

Meanwhile, KBS 2TV "Bridal Mask" rated 13.6% and MBC "I Do, I Do" didn't progress much with 9%.

Source : www.etoday.co.kr/news... ( English Korean )

Translation : Hancinema

[forevergirl]

his charisma went well.. I havent watch first ep yet, will try tonight...Im hooked on his looks now, so fresh! lolz

[Sarvin]

thank you dear willenette , I'm happy the rating is coming up  \:D/


it's the new slideshow of 51K / main page

http://www.51k.co.kr/10fw/flash/main_visual.swf


few pix of today ( SJS + HHJ )

[Sarvin]

[Sarvin]

can you see these pix? ( as I think new version of soompi let us to do , I'm just drag & droping them from other site to this page)
if you can't see tell me to upload them

[willenette]

can you see these pix? ( as I think new version of soompi let us to do , I'm just drag

if you can't see tell me to upload them

[Sarvin]

willenette

wrote:

»

sarvin, ye, dear...........I could view all the pictures you posted. So, you're enjoying now the new soompi format, huh? It's a bit easier for us this time when you get used to it. Thanks for posting all these cute couple photos. Lucky those Japanese fans they could get to see SJS up close

[Sarvin]

more pix ><


































































Credit: http://hot-korea.com/kpop/report.php?id=20120606

[Sarvin]

21:03 mins =P~


http://www.youtube.com/watch?v=l8vd3NmNX6I

[Guest charlesriver]

(src: innolife)

[Sarvin]

credit: http://pic.yule.sohu.com/group-352405.shtml#0

[Sarvin]

if you can go to facebook , check this album


http://www.facebook.com/media/set/?set=a.368974399823919.91760.224332844288076&type=1

thanks to Han Hyo Joo [한효주] Fan page

[willenette]

21:03 mins =P~

http://www.youtube.com/watch?v=l8vd3NmNX6I

[willenette]

"Ghost - Drama" So Ji-sub and Eom Gi-joon meet as rivals

So Ji-sub and Eom Gi-joon's intensity glued eyes to the TV.

On the episode of SBS drama "Ghost - Drama" on the 7th, Woo-hyeon (So Ji-sub) met phantom Jo Hyeon-min (Eom Gi-joon) who was being pointed out as the one who was behind the Sin Hyo-jeong murder, for the first time.

The investigation process for the commenter's murder took place along with the Sin Hyo-jeong murder case. The cases seemed partly concluded as Sin Hyo-jeong's manager Yang Seung-jae died at gun shot by team manager Kwon Hyeok-joo (Kwak Byeong-gyoo).

The truth about the phantom even Yang Seung-jae knew about wasn't revealed despite the death. However, not long after, Woo-hyeon who took charge of a cyber threat case got to meet Hyeon-min who was the chairman of a stock company.

The viewers knew the man was Jo Hyeon-min from earlier images of the phantom that were shown from the side.

The background music "The Phantom of the Opera" and the fact that he was the chairman of a company that moved billions of won in a day showed that Woo-hyeon would be facing a very tough match and increased tensions.

Meanwhile, Yang Seung-jae, the culprit behind the commenter murder pointed out Choi Seung-yeon (Kim Byeol) as the final victim.

Source : tvdaily.mk.co.kr/read... ( English )

Translation : Hancinema