Jump to content

Hyun Bin 현빈 [Movies: “The Point Men”, “Confidential Assignment 2” | Upcoming: Movie “Harbin”]

Helena

By Helena
in actors & actresses

 Share

Recommended Posts

Guest p_ballereena

Guest p_ballereena

Posted
Posted

P.Bal....need ur help here!!! :)

1148367658_zzz.jpg

‘한 CF에 여러 명의 톱스타!’

최근 전파를 타 많은 사랑을 받고 있는 CF 속에는 톱스타들이 가득하다.

광고계 유행처럼 속속 등장하고 있는 한 제품에 여러 명의 광고 모델을 쓰는 ‘멀티광고’가 휴대전화, 신용카드, 주유소 등으로 확산되며 유행이 되고 있다.

쏟아지는 신제품에 한 모델이 모든 광고를 소화해내기 힘든 상황에 예전 ‘1브랜드 1모델’이 아닌 ‘1제품 다모델’체제로 변모하고 있다. 이는 급변하는 유행과 제품의 다양성 등으로 인해 같은 브랜드의 다른 모델들이 참여한 광고가 쏟아지고 있는 것이다.

요새 삼성전자 애니콜, LG전자 초콜릿폰, 에스오일, LG전자의 트롬세탁기 등 권상우 이효리 에릭 김태희 다니엘 헤니 현빈 차승원 김혜수 김주혁 등 톱스타들이 총 등장해 비슷하지만 차별화된 테마로 촬영된 광고를 방영하는 것이다.

광고 홍보대행사 한 관계자는 “최근 멀티광고가 트렌드이다”며 “기존에는 개별광고로 타켓층이 한정돼 있었으나 릴레이 형식이나 각각의 모델들의 개별성을 두지만 연결성을 가지는 광고가 인기를 끌고 있다”고 밝혔다.

이 관계자는 이어 “개별성을 두지 않고 하나의 서클로 묶어 광고의 독립성이 아니라 멀티 효과, 즉 묶음 효과를 볼 수 있다”고 설명했다.

에쓰오일의 경우 각각 김태희 차승원 박찬욱 감독의 이야기가 같은 테마로 연계돼 하나의 CF로 완성해내 한 모델이 나오는 똑같은 광고의 반복과 비교해볼 때 소비자가 느끼는 지루함을 덜 느낄 수 있다고 한다.

CF 속 톱스타들의 경쟁이 치열해지는 가운데 시청자들은 보는 즐거움을 한껏 느낄 수 있을 것으로 보인다.

Hi Azura, just saw this. The article just talks about the current trend of top name brands (cell phones, credit cards, gas companies, etc.) using top stars in their multiple-CF ads to advertise one product.

Link to comment
Share on other sites
  • Replies 41.9k
  • Created
  • Last Reply

Top Posters In This Topic

  • bearcreek

    6250

  • meukowz

    2489

  • willenette

    1751

  • SeReNiTy

    1543

Popular Days

Top Posters In This Topic

Popular Days

Popular Posts

willenette
willenette

*** This has been an open secret. Good that they confirmed it. I'm sure no one is gonna hate on them. They are mature in age and stable in their careers. I literally shipped them. I hope their relatio

StillIRise
StillIRise

Hyunbin "It is happier to think about the future than the past" For the future, Hyunbin is living in the present. By: Esquire Korea 2019.08.21 with OMEGA (Translation here by: Elsi

willenette
willenette

*** Hyun Bin and Son Ye Jin are officially the first celebrity couple of 2021! He had such good chemistry with her on/off cam. I wish them well. I hope they end up marrying each other.  This may not b

Posted Images

Guest hyunbin_sweetie

Guest hyunbin_sweetie

Posted
Posted

whoaaa i havent beeen here in spo0oo0o0o0o0o0o long and

so0o0o much has happen lving those new pics of his they are

SMOKING HAWTTTTT i brought millionare's first love he is just

soo hawt there too but it was sad in the end tho his crying made

me cry !?!?!?!?!?!?! still a good movieee =D

Link to comment
Share on other sites
Guest qingqing78

Guest qingqing78

Posted
Posted

greentea-sshi thanks for the new set of cyon ad photos... they look cheerful and lively :lol:Dae Han Min Gook... (is it right?)

Link to comment
Share on other sites
Guest Azura

Guest Azura

Posted
Posted

Beary thanks for the wallies, KTH look very pretty here.

they're quite compatible dont u think so??.... :D

Link to comment
Share on other sites
Guest acid2burn

Guest acid2burn

Posted
Posted

:w00t: new CF of Binnie .. that's great! :) He looks so cool.

Chocolate has been launched here in Thailand but LG doesn't launch the tv ad featuring Hyun Bin, Daniel and Tae Hee. It's might be because the series (MNIKSS) hasn't been aired yet. :tears::tears:

you mean the Chocolate mobile phone has already been launched in Thailand?? Is it available is BKK?

Where can i get the mobile phone from? I'm heading to bkk next mth... really hope to catch a glimpse of the phone!

Link to comment
Share on other sites
Guest beary

Guest beary

Posted
Posted

Beary thanks for the wallies, KTH look very pretty here.

they're quite compatible dont u think so??.... :D

no worries, Azura...

yeah i do find them compatible too, despite the fact that KTH is older than him :P

a very comfortable pairing...

*running away from those who disagree*

Link to comment
Share on other sites
Guest Azura

Guest Azura

Posted
Posted

no worries, Azura...

yeah i do find them compatible too, despite the fact that KTH is older than him :P

a very comfortable pairing...

*running away from those who disagree*

no need to run lah.... :lol:

love to see them in a drama together in future...

Link to comment
Share on other sites
Guest nam87

Guest nam87

Posted
Posted

1,2,3,4,5,6,7,........days... countdown, when binnie oppa will come back from europe... hope to hear any latest news from him...

Link to comment
Share on other sites
Guest Azura

Guest Azura

Posted
Posted

1,2,3,4,5,6,7,........days... countdown, when binnie oppa will come back from europe... hope to hear any latest news from him...

He's not back yet?? maybe he wanna stay on to watch n cheer the Korean team at the World Cup?? :w00t:

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
 Share
Go to topic listing
×
×
  • Create New...

Important Information

By using this site, you agree to our We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue..