Guest p_ballereena Posted June 1, 2006 Share Posted June 1, 2006 P.Bal....need ur help here!!! ‘한 CF에 여러 명의 톱스타!’ 최근 전파를 타 많은 사랑을 받고 있는 CF 속에는 톱스타들이 가득하다. 광고계 유행처럼 속속 등장하고 있는 한 제품에 여러 명의 광고 모델을 쓰는 ‘멀티광고’가 휴대전화, 신용카드, 주유소 등으로 확산되며 유행이 되고 있다. 쏟아지는 신제품에 한 모델이 모든 광고를 소화해내기 힘든 상황에 예전 ‘1브랜드 1모델’이 아닌 ‘1제품 다모델’체제로 변모하고 있다. 이는 급변하는 유행과 제품의 다양성 등으로 인해 같은 브랜드의 다른 모델들이 참여한 광고가 쏟아지고 있는 것이다. 요새 삼성전자 애니콜, LG전자 초콜릿폰, 에스오일, LG전자의 트롬세탁기 등 권상우 이효리 에릭 김태희 다니엘 헤니 현빈 차승원 김혜수 김주혁 등 톱스타들이 총 등장해 비슷하지만 차별화된 테마로 촬영된 광고를 방영하는 것이다. 광고 홍보대행사 한 관계자는 “최근 멀티광고가 트렌드이다”며 “기존에는 개별광고로 타켓층이 한정돼 있었으나 릴레이 형식이나 각각의 모델들의 개별성을 두지만 연결성을 가지는 광고가 인기를 끌고 있다”고 밝혔다. 이 관계자는 이어 “개별성을 두지 않고 하나의 서클로 묶어 광고의 독립성이 아니라 멀티 효과, 즉 묶음 효과를 볼 수 있다”고 설명했다. 에쓰오일의 경우 각각 김태희 차승원 박찬욱 감독의 이야기가 같은 테마로 연계돼 하나의 CF로 완성해내 한 모델이 나오는 똑같은 광고의 반복과 비교해볼 때 소비자가 느끼는 지루함을 덜 느낄 수 있다고 한다. CF 속 톱스타들의 경쟁이 치열해지는 가운데 시청자들은 보는 즐거움을 한껏 느낄 수 있을 것으로 보인다. Hi Azura, just saw this. The article just talks about the current trend of top name brands (cell phones, credit cards, gas companies, etc.) using top stars in their multiple-CF ads to advertise one product. Link to comment Share on other sites More sharing options...
Guest takeseo Posted June 1, 2006 Share Posted June 1, 2006 Thank you for all the clip and pics Link to comment Share on other sites More sharing options...
Guest theLEGEND Posted June 1, 2006 Share Posted June 1, 2006 What an eyecatcher! source: hyunbin gallery thanks meukowz.. i like this picture very much Link to comment Share on other sites More sharing options...
Guest Azura Posted June 2, 2006 Share Posted June 2, 2006 P.bal....thanks for the translation! Link to comment Share on other sites More sharing options...
Guest Azura Posted June 2, 2006 Share Posted June 2, 2006 credit hyunbin gallery Link to comment Share on other sites More sharing options...
Guest hyunbin_sweetie Posted June 2, 2006 Share Posted June 2, 2006 whoaaa i havent beeen here in spo0oo0o0o0o0o0o long and so0o0o much has happen lving those new pics of his they are SMOKING HAWTTTTT i brought millionare's first love he is just soo hawt there too but it was sad in the end tho his crying made me cry !?!?!?!?!?!?! still a good movieee =D Link to comment Share on other sites More sharing options...
Guest Greentea Posted June 2, 2006 Share Posted June 2, 2006 New cyon pics credit:cyon.co.kr Link to comment Share on other sites More sharing options...
Guest bigong mama Posted June 2, 2006 Share Posted June 2, 2006 Megaupload Thank you. The clip may be short but it's so good to have something of him to 'feast' on. Link to comment Share on other sites More sharing options...
Guest qingqing78 Posted June 2, 2006 Share Posted June 2, 2006 greentea-sshi thanks for the new set of cyon ad photos... they look cheerful and lively Dae Han Min Gook... (is it right?) Link to comment Share on other sites More sharing options...
meukowz Posted June 2, 2006 Share Posted June 2, 2006 Thanks greentea-ssi for sharing! Please keep them coming, I'm loving his new CF look, though I much prefer his look in the Cyon black label CF than this red one! Link to comment Share on other sites More sharing options...
Guest Azura Posted June 2, 2006 Share Posted June 2, 2006 CYON NEW CF GIFS.... credit hyunbin gallery Link to comment Share on other sites More sharing options...
Guest beary Posted June 2, 2006 Share Posted June 2, 2006 CYON SLIM TV PHONE June Wallpaper credit www.cyon.co.kr Link to comment Share on other sites More sharing options...
Guest nam87 Posted June 2, 2006 Share Posted June 2, 2006 does anyone knows, is he coming back from his vacation already? Link to comment Share on other sites More sharing options...
Guest Azura Posted June 2, 2006 Share Posted June 2, 2006 Beary thanks for the wallies, KTH look very pretty here. they're quite compatible dont u think so??.... Link to comment Share on other sites More sharing options...
Guest Greentea Posted June 2, 2006 Share Posted June 2, 2006 CYON SLIM TV PHONE June Wallpaper http://www.cyon.co.kr/data_svc/cyon_zone/g..._1_1024x768.jpg http://www.cyon.co.kr/data_svc/cyon_zone/g..._2_1024x768.jpg credit www.cyon.co.kr Beary , thx for the wallie Wow..this is TV phone..stylo milo Link to comment Share on other sites More sharing options...
Guest acid2burn Posted June 2, 2006 Share Posted June 2, 2006 new CF of Binnie .. that's great! He looks so cool. Chocolate has been launched here in Thailand but LG doesn't launch the tv ad featuring Hyun Bin, Daniel and Tae Hee. It's might be because the series (MNIKSS) hasn't been aired yet. you mean the Chocolate mobile phone has already been launched in Thailand?? Is it available is BKK? Where can i get the mobile phone from? I'm heading to bkk next mth... really hope to catch a glimpse of the phone! Link to comment Share on other sites More sharing options...
Guest beary Posted June 2, 2006 Share Posted June 2, 2006 Beary thanks for the wallies, KTH look very pretty here. they're quite compatible dont u think so??.... no worries, Azura... yeah i do find them compatible too, despite the fact that KTH is older than him a very comfortable pairing... *running away from those who disagree* Link to comment Share on other sites More sharing options...
Guest Azura Posted June 2, 2006 Share Posted June 2, 2006 no worries, Azura... yeah i do find them compatible too, despite the fact that KTH is older than him a very comfortable pairing... *running away from those who disagree* no need to run lah.... love to see them in a drama together in future... Link to comment Share on other sites More sharing options...
Guest nam87 Posted June 2, 2006 Share Posted June 2, 2006 1,2,3,4,5,6,7,........days... countdown, when binnie oppa will come back from europe... hope to hear any latest news from him... Link to comment Share on other sites More sharing options...
Guest Azura Posted June 2, 2006 Share Posted June 2, 2006 1,2,3,4,5,6,7,........days... countdown, when binnie oppa will come back from europe... hope to hear any latest news from him... He's not back yet?? maybe he wanna stay on to watch n cheer the Korean team at the World Cup?? Link to comment Share on other sites More sharing options...
Recommended Posts
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!
Register a new accountSign in
Already have an account? Sign in here.
Sign In Now