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Don Yu
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I legitly think the promotion is awful for this series They only putting out a 2-3 minutes trailer for 60 episodes show. And I expected yesterday to put out new trailer or something, but did not. And there are no MVs Won't be surprised the viewership is low, but NOT because Wuxia genre is dying, BECAUSE the don't promote this show very well! Doesn't matter if it's Star Wars, MCU, or whatever you have to promote it. 2-3 minutes trailer is too few of promotional content to get people hyped.
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UGH PUT OUT a 10 minutes trailer to get people hyped!!! You got here a 60 whooping episodes TV series, and all we got is a 2-3 minutes trailer. That's not much. Need I to remind the showmakers this isn't even something you can be spoiled on... everyone knows the LOCH story, so how are we only seeing just a couple minutes footage? Dumb!
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And, I know Jin Yong is Jin Yong like Star Wars the name it self will get people to watch... BUT the promotion is TERRIBLE TBH. Barely any posters, trailers and clips so far. Do much people beyond those of us looking in this thread know this is even coming out? Again, China operates so differently than how America operates and likely will release all of posters, trailers, clips within the same week. Whereas America spread the promotions out from months to a year with many releases. We shall find out if this approach of promotion is good or not for viewership numbers.
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[Mainland Chinese Drama 2024] Joy of Life season 2
Don Yu replied to a_tumiwa's topic in Mainland China
Bad trailer. way too much comedy elements but I guess that appeals to some viewers. A lot of these new Chinese series now days seem to have these silly comedy in front focus! So, I think I get the Chinese viewers these days are most into romance and comedy more than anything else... huh? -
Goodness, they are doing promotions for this TV series, but still we don't even have a release date. China is so different than how America operates, SMH They just say it will be released next week after all is done jeez and all the sudden we have the show airing after announcement of release date. China is STRANGE, to an American Chinese like me! I gotta say I absolutely prefer how America does it, release date known LONG before it comes out. Before any trailers, and promotions..