June 15, 2020.
Lee Byung Hun discussed his recent commerciaI: E:FLASH (A translation)
LBH: Lee Byung Hun
I: We invited the national actor Lee Byung Hun, nice to see you.
LBH: Hello, nice to meet you.
I: I heard that you are going to be a new advertising model this time, so I immediately invited you. Please briefly explain what kind of advertising this is.
LBH: For this commercial shooting, can you say the brand name?
I: Of course!
LBH: It is a product called [800 million toothbrush E:Flash]
I: Toothbrush advertisement. Speaking of Lee Byung Hun, it’s healthy teeth. Healthy teeth, it’s Lee Byung Hun.
LBH: Ha Ha, you flatter me.
I: Why does the product name says "800 million?" What does it mean?
LBH: Do you know the value of one tooth?
I: Not sure?
LBH: According to the findings of a research institute in the United States, the value of a tooth is over 30,000,000 won. In general, there are 28 teeth in our oral cavity, so our teeth have a value of about 800,000,000 won, so it is called 800 million toothbrush E:Flash
I: Ah, the scene that just appeared in the advertisement, but Sunbae, did they add BGM when they just introduced the product?
LBH: Huh? what?
I: Isn't it? Sorry, you mean a product that protects teeth that are worth hundreds of millions.
I: But it looks like an ordinary toothbrush. What's so special about it?
LBH: How long do you brush your teeth?
I: I have not really counted. Almost 1 minute? Not quite sure, ha ha ha
LBH: Please press the button of E:FLASH, it will light up accurately for 3 minutes.
Please brush your teeth for 3 minutes of Dental Time.
Discover the value of 3 minutes and get into the habit of 3 minutes.
Please protect your precious teeth.
I: Just like the advertisement just now, 3 minutes! Ah, 3 minutes later, the light will turn off, right?
LBH: Yes. Didn’t we learn when we were young that we need to brush our teeth for 3 minutes? From a scientific point of view, harmful bacteria in the mouth will be eliminated when you brush your teeth for more than 3 minutes.
I: Yes, it’s true. If you do not count the time, it is difficult to calculate whether it’s 1 minute or 2 minutes. But then again, the product will be broadcasted directly according to what I just said. It’s just like a commercial.
LBH: Hahaha, The current lens are not out yet. It is not even shooting.
I: I just looked at it. The products have red lights and blue ones. Does that mean anything?
LBH: E:FLASH There are three products: Blue light with whitening effect: ME: FLASH.
Red light to protect oral health: FIT: FLASH Green light for children KI: FLASH
Now your dental health has a new Dental Device E: FLASH to guard it.
I: You? Are you talking about me?
LBH: It’s you, your teeth E:FLASH
I: Ah, thank you very much, I look forward to this advertisement.
LBH: Before filming E: Flash ads, we invited Lee Byung Hun and finally say hello to the audience!
LBH: Why is it called 1 billion toothbrush? Protect your teeth with hundreds of million of economic value, please use E:FLASH toothbrush to protect hundreds of million three-minute habits F:FLASH I: Hello, this is not an interview but an advertisement!
LBH: Yes, it’s Lee Byung Hun’s E:FLASH ad now.