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Restless_Hearts

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About Restless_Hearts

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  1. SYJ knew of Smart because her friend Hyun Bin is an endorser... Hyun Bin endorsement one of the best in the history of Smart... June one of the best months this year for Smart...
  2. Here's the ad... Looks like part 2 is joint... SYJ signed with Smart late June...
  3. Beyond brand recognition... the market should respond to this marketing campaign, especially if having a joint ad campaign will entail Smart to plunk more money for additional fees (which I heard they need to for a joint ad campaign)... so fans should show to Smart that HB+SYJ is really worth all the marketing spend, and based on initial feedback, that might be the case... Philippine fans would now really need to sign-up with a Smart Signature plan... In prepaid, we usually compute this via marketing spend = Number of Sim Sales + Prepaid load sales... for postpaid, I would assume since I have been away from the industry for sometime now, it will be based on the number of activation (new subs) + increase usage... marketing will need to justify any expense (esp additional) spent via increase in either subs or revenue... that was how we did it anyway when I was with the competitor... unless this is the passion of their bosses, similar to how MVP via Smart and other companies in the MVP group spends loads of cash for basketball (including the Philippines hosting the 2023 FIBA World Cup)...
  4. There's still a lingering doubt though that we'll get a joint TVC (trying to be grounded as well).. Though I shared that example with Catriona, she never did any other TVCs for Smart after the Smart Signature campaign... the ad with her then BF was shot way back 2012, before she was Ms. Universe... so I'm still on the fence, on a third/joint ad by HB and SYJ... it could still happen though... I think we'll have more idea come Monday, after the press launch of SYJ as the face of Smart Signature...
  5. @BinjinFangirl and @TotoroSY I don't think we would want mention Cat and Clint... they ended scandalously bad recently... hahaah @Cherie Cee thanks for the info... didn't really notice PSH endorsing Bench then... but this SYJ Smart endorsement is the first multimedia ad campaign of a female Korean star in the PH...
  6. I Doubt may have been too strong a word... "I'm not expecting..." may have been more appropriate... With the impending launch of SYJ as the new brand ambassador of Smart Signature, as far as I know, this will make her the first female Korean star (2ne1's Dara Park is considered local since she grew up and first became famous in the PH) to be an endorser in the Philippines... SYJ will be succeeding 2018 Miss Universe Catriona Gray as the brand ambassador of Smart Signature... I take back the doubting and not expecting part... SYJ just might do an ad for Smart corporate like HB and we might get something similar to this ad by Catriona with the kiss at the end... this was several years prior to Cat winning Miss Universe and then endorsing Smart Signature though...
  7. That's correct... the counterpart of Globe Platinum in the Smart product line is Smart Infinity... these are the premium brands of both telcos and target the upper segment of the postpaid market... Smart Signature, is a rebrand and redesign of the Smart Gold postpaid brand of Smart... it was redesigned to respond to the demand for a product the offers more data usage... I doubt though that we would be seeing a joint campaign for HB and SYJ as it seems they are endorsing two different Smart product segments... with YJ endorsing their postpaid brand in Signature, and HB endorsing prepaid data and corporate with Smart GigaLife...
  8. Since its been widely circulated already (albeit unofficial ones)... dropping this here (official invite)...
  9. Regarding Monday, August 3 at 5:00 P.M. all I can say is... SERIously, you don't want to miss this.
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