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Advertising in Pakistan is shaped by a diverse media landscape, cultural sensitivities, and a growing digital presence. Traditional media like TV, radio, and print remain influential, but digital platforms such as Facebook, Instagram, and TikTok are rapidly gaining ground. Advertisers must tailor content to resonate with regional and cultural differences, with urban and rural audiences having distinct preferences. Regulatory bodies like PEMRA and PAA oversee media and advertising, ensuring compliance with local norms. Trends include influencer marketing and a focus on e-commerce, while challenges include censorship and economic fluctuations. Cultural festivals like Eid offer key advertising opportunities.