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May Movie Star Brand Reputation Rankings Announced

May Movie Star Brand Reputation Rankings Announced

May 30, 2021
by E. Cha
 

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from April 30 to May 30.

Youn Yuh Jung, who swept this year’s international awards circuit with her critically acclaimed performance in “Minari,” topped the list with a brand reputation index of 12,497,492 for May.

High-ranking phrases in the actress’s keyword analysis included “Minari,” “Oscar,” and “Best Supporting Actress award,” while her highest-ranking related terms included “award,” “thank,” and “congratulate.”

Song Joong Ki took second place in the rankings with a brand reputation index of 8,257,973, while Lee Dong Hwi claimed third with a total index of 6,159,894.

Lee Je Hoon came in at a close fourth with a brand reputation index of 6,019,774, and Gong Yoo rounded out the top five for May with a score of 5,374,042.

Check out the top 30 for this month below!

  1. Youn Yuh Jung
  2. Song Joong Ki
  3. Lee Dong Hwi
  4. Lee Je Hoon
  5. Gong Yoo
  6. Park Seo Joon
  7. Kim Ok Bin
  8. Hyun Bin
  9. Lee Byung Hun
  10. Son Ye Jin
  11. Yoo Ah In
  12. Song Ji Hyo
  13. Kim Hye Soo
  14. Jo Jung Suk
  15. Cho Seung Woo
  16. Kim Tae Ri
  17. Ha Jung Woo
  18. Jung Woo Sung
  19. Gong Hyo Jin
  20. Kim Nam Gil
  21. Lee Sun Gyun
  22. Yeo Jin Goo
  23. Lee Jung Jae
  24. Cha Seung Won
  25. Hwang Jung Min
  26. So Ji Sub
  27. Sung Dong Il
  28. Song Seung Heon
  29. Jang Dong Gun
  30. Kim Dong Wook

Watch Youn Yuh Jung in her drama “Never Twice” with subtitles below!

WATCH NOW

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Discovery Expedition Unveils Summer Campaign with Gong Yoo
 
Private summer life pictorial and short clip released, stylish design functional material applied
 
 
 

 

[ Fashion Journal & Textile Life : Reporter Yoo Jin Yu ] F&F ( CEO Chang-soo Kim/F&F ) 's premium lifestyle outdoor brand ' Discovery Expedition ' will unveil its summer season campaign with model Gong Yoo ahead of the full-fledged summer season .

This campaign captures the momentum of progressive discovery, enjoying your own private summer life like a Discoverer despite the untact summer season .

Gong Yoo in the campaign drew attention by digesting summer items such as water t-shirts , water pants , and rash guards of various colors as enjoying summer outdoor life such as surfing , paragliding , and camping at the boundary between imagination and reality .

Discovery's 21 S/S Summer Collection is made of functional materials with a stylish design, and consists of items that are perfect for summer leisure activities .

First, the ' Small Logo Short Sleeve Water T-shirt ' and 'Back Graphic Short Sleeve Water T-shirt ' use a material with a lower weight and less gloss than the existing rush guard, and block more than 99% of UV rays with UPF+ , so you can enjoy water activities as well as daily activities , camping and restaurant tour , you can take advantage of a variety of outdoor life, including a picnic .

' Loose Fit Rash Guard ' is a semi-loose fit that is differentiated from existing rash guards, and features a comfortable fit and body cover . A fixed string is applied inside the end to prevent the top from going up during leisure activities, so you can wear it without worry .

In addition, ' Basic Full Band Type Water Pants ' that can be worn casually in everyday life using nylon material and mesh lining, ' Lightweight Colorful Short Pants ' that can be worn comfortably until midsummer with a lightweight nylon material , 4cm tall and lightweight with excellent cushioning You can also meet various main items such as ' tension jjori ' that can be produced in a stylish way .

Discovery Expedition Sean officials " welcomed the summer let's not give up the will and the desire to discover even frozen tact situation serves a wide range of outdoor life ," said " The newly released 21SS view Enjoy your own private Daylight Saving Life with Summer collection I hope ,  he said .

Meanwhile, the 21SS summer season campaign pictorial and short clip with Gong Yoo can be found through the official Discovery Expedition online mall and official SNS channels .  (Fashion Journal & Textile Life ⓒ www.okfashion.co.kr) 

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[Y Ranking] “Be our male lead”… Ranking of current drama actors revealed by the industry

Enter 2021.07.03. 8:00 am
 
 Revision 2021.07.03. 8:03 am
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This is the era of content flooding. As platforms diversify, movies and dramas that can be enjoyed are also pouring in. While viewers are contemplating what to watch, the production competition to create popular content is only getting fiercer.

The hottest competition among them is the casting war. YTN star has 14 drama production companies (Monster Union, Bone Factory, Big Ocean ENM, Samhwa Networks, Celltrion Entertainment, Studio & New, Studio S, Ace Factory, Jidam, GTist, Hunus Entertainment, HB Entertainment, JTBC Studio, Ascendio). ) asked 'Who is the top male actor that the drama industry is paying attention to?'

 

Spoiler

 

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◆1st place: Park Seo-joon (6 votes)

The hottest male actor in the drama industry is Park Seo-joon. Park Seo-joon, who debuted in 2011, first appeared in a drama through 'Dream High 2'. Afterwards, Park Seo-joon, who made his face known to the public with 'Gold Tick' and 'One Warm Word', captured the hearts of women by winning the romantic male lead in the drama 'Witch's Love'.

In 2017, he took on the role of Go Dong-man, the main character of the youth romance 'Fight for My Way', and the following year, he played the role of Lee Young-joon, the main character of 'What's Wrong with Secretary Kim', leading the drama's popularity and solidifying his position. In particular, last year, the drama 'Itaewon Class' led to a great box office success.

Park Seo-joon recently announced that he will be active on the screen beyond the drama. He is concentrating on filming the new movie 'Dream' by director Lee Byung-hun and the movie 'Concrete Utopia', which is an adaptation of the webtoon 'Joyful Bullying'. As the news of appearing in the Hollywood movie 'Captain Marvel 2' has spread beyond Korea, there is only one thing left to do is increase Park Seo-joon's status.

 


202107030800250759_img_1_20210703080311254.jpg?type=w430view original

◆2nd place: Gong Yoo (5 votes)

Actor Gong Yoo, who has been considered the ideal type of many women, also did not miss the top spot. Gong Yoo, who made his debut in 2001 with the drama 'School 4', which was considered a gateway for top actors, received attention as the male lead in a romance drama by playing the main character Park Tae-in in 'Biscuit Teacher and Star Candy'.
 
The hits that are still talked about even after a long time are undoubtedly 'Coffee Prince's 1st Store' and 'Goblin'. Gong Yoo has perfect charm in both dramas, but he has completed the male protagonist who has pain in one side of his heart. As such, while maintaining his popularity as a romantic male lead for over 10 years, he has also proven his acting skills in various genres such as movies 'The Crucible', 'Suspect', 'Train to Busan', 'Spying', and 'Kim Ji-Young Born in 1982'.

He greeted the public with the movie 'Seobok' this year, and is expected to release Netflix's 'Sea of Silence' in the second half of the year. Gong Yoo, who has created several hit works in the past, continues to 'work hard', drawing more attention.
 
 
Spoiler

 

202107030800250759_img_2_20210703080311294.jpg?type=w430view original


◆3rd place: Hyun Bin (4 votes)

Can you leave out actor Hyun Bin when choosing a romantic male lead? Hyun Bin, who made his debut in the drama 'Bodyguard' in 2003, made his face known by playing the lead role in the sitcom 'Nonstop 4'. Hyun Bin, who caught the public eye with his handsome appearance, took the male lead role in the 2004 drama 'Ireland', and the following year he gained great popularity with 'My Name is Kim Sam-soon'.

After that, he went back and forth between movies and dramas, but Hyun Bin's report card was overwhelmingly good in the drama. He succeeded in 'The World They Live In', which is still considered a masterpiece, and made a splendid return to the hit 'Secret Garden' after being discharged from the military to solidify his position. In addition, he shook women's hearts as a male protagonist with various charms, from 'Memories of the Alhambra' to 'Crash Landing on You'.

Hyun Bin is waiting for the release of the movie 'Negotiation', which he focused on filming last year. 'Negotiation' was pre-sold to 14 Asian countries, including Japan and Taiwan, as if to prove his popularity. In addition, he confirmed his appearance in the movie 'Cooperation 2: International' and is expected to continue the popularity of 'Cooperation' season 1, which mobilized about 7.8 million viewers.

 


 
Spoiler

 

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Although it did not make it to the top 3, actors Kim Soo-hyun and Kang Ha-neul followed closely with three votes each. In addition to this, actors Song Joong-ki, Joo Ji-hoon, Ji Chang-wook, Jung Woo-sung, Jo Seung-woo, Park Jung-min, Jung Kyung-ho, Ryu Jun-yeol, Jang Ki-yong, Song Kang also got votes.

 

 


[Photo courtesy of OSEN]

* YTNstar receives reports on cases of school violence by celebrities and entertainment workers.
So far, we are receiving reports about stars and other stars who have been accused of school violence.
Press@ytnplus.co.kr / winter@ytnplus.co.kr
YTN STAR School Violence Report One-to-One Open Chat Kakao Talk (https://open.kakao.com/o/sjLdnJYc) Please contact us.

 

Edited by gm4queen
Please kindly post content only related to Gong Yoo! The details of other actors should be posted in their respective threads! Thanks!
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  • 2 weeks later...

Kim Soo Hyun, Jun Ji Hyun, and Gong Yoo Top K-Drama Stars with Most Expensive Endorsement Fees as Cited by TMI News

 

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kim-soo-hyun-jun-ji-hyun-and-gong-yoo.jp

(Photo : Netflix Korea, Management SOOP, Kim Soo Hyun Official Instagram)

Kim Soo Hyun, Jun Ji Hyun, and Gong Yoo topped the list of K-drama actors with the most expensive endorsement fees, as revealed by TMI News. In the latest episode of the Mnet entertainment program, these three stars were among the top celebrities with the highest CF deals. 

 

Spoiler

 

Kim Soo Hyun

Kim Soo Hyun
(Photo : Kim Soo Hyun Official Instagram)

Not only is he the highest-paid Korean actor, but Kim Soo Hyun nabbed second place of "Stars with Expensive Endorsement Fees."

 
ADVERTISING

According to the program, the "It's Okay to Not be Okay" star's endorsement deal is valued at a whopping $ 870,000 or 1 billion KRW per CF. 

With this, his total advertising revenue hits an estimated $26,200,000 or 30 billion KRW. 

There's no doubt how this A-lister can achieve those staggering endorsement fees given that he is the ambassador of several deals, including multi-awarded K-skincare brand COSRX, Samsung, Haagen Dazs, Hyundai, Coca-Cola, and more. 

 

This makes one of South Korea's most bankable brand ambassadors. 

READ MORE: Check Out These 5 Highest Paid K-Drama Celebrities of 2021

 

 

 

Spoiler

 

Jun Ji Hyun 

Jun Ji Hyun
(Photo : Netflix Korea Official Instagram)

Third, on the TMI News list is Hallyu queen Jun Ji Hyun. 

Based on the program, the "KIngdom: Ashin of the North" scored a total of $17,466,000 or 20 billion KRW in advertising revenue. 

Just like Kim Soo Hyun, the 39-year-old actress earns $ 870,000 or 1 billion KRW per CF and is the current muse of several skincare, clothing, and electronics brands. 

 

 

Gong Yoo

Gong Yoo
(Photo : Management Soop Official Instagram)

Ranking in the top four for "Stars with Expensive Endorsement Fees" is none other than Gong Yoo. 

In 2007, the "Train to Busan" star was named Louis Vuitton's ambassador and had maintained his long-time partnership with French fashion house since then. He even opened LV's newest store in Seoul back in 2020. 

With his high-end deals with the brand, Gong Yoo reportedly rakes $15,020,000 or 17.2 billion KRW for his total endorsement revenues while his fee per CF hits at $611,300 or 700 million KRW. 

 

Spoiler

 

Park Bo Gum

Park Bo Gum’s 100th Day in Navy!
(Photo : instagram)
Park Bo Gum’s 100th Day in Navy!

Capping off the top five of celebrities with the most expensive endorsement fees is Park Bo Gum. 

The beloved South Korean heartthrob's value per advertising deal hits at $436,600 or 500 million KRW. 

 

 

Edited by gm4queen
Please post the content only related to Gong Yoo! Thanks!
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0:21 KGE: Why would a person who don't really sing at the karaoke suddenly sing?
LDW: At karaoke, you and Ggaebbi (Gong Yoo) sing all the songs
KGE: Ggaebbi sings more than me LDW: If you look at the proportion, Go Eun sings 6 songs, Ggabbi sings 3.5 and me, 0.5 0:50 (Looks at Missing Soul worriedly)
LDW: What am I going to do about this (singing)?
KGE: What are you singing?
LDW: City of Stars KGE: Why did you suddenly decide to sing?
LDW: Suhyun asked me to KGE: Was it an order? (LOL) If Suhyun asks for it, you have to follow.
LDW: That's right KGE: Even if I don't listen to you, I will listen to Suhyun.

 

 

 


September is Netfix  Gong Yoo Month. Finding Mr. Destiny will be on Netflix Asia and Squid games, where he will have a special pariticpation.
 

 

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@greenleaf and now waiting for The silent sea . I wish it'll premiere in 2021 .

Lee Dong Wook Jokes About “Goblin” Co-Stars Kim Go Eun And Gong Yoo Hogging The Mic At Karaoke

Lee Dong Wook Jokes About “Goblin” Co-Stars Kim Go Eun And Gong Yoo Hogging The Mic At Karaoke

Lee Dong Wook dished on his karaoke outings with “Goblin” co-stars Kim Go Eun and Gong Yoo!

On the August 10 episode of JTBC’s variety show “Sea of Hope,” Lee Dong Wook revealed to Kim Go Eun that he had decided to perform a duet with AKMU’s Lee Suhyun at their seaside bar later on.

Kim Go Eun asked with a laugh, “How come someone who doesn’t even sing that much at karaoke suddenly decided to sing live?”

After they both cracked up, Lee Dong Wook jokingly replied, “Well, when we go to karaoke, you and [Gong Yoo] do all the singing.”

Kim Go Eun responded, “[Gong Yoo] often sings more than I do.” Lee Dong Wook added, “If we’re singing a total of 10 songs, Kim Go Eun will sing 6 of them, [Gong Yoo] will sing 3.5, and I’ll sing 0.5 of a song.

Credit to: Soompi News

 

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4 hours ago, Noor90 said:

@greenleaf and now waiting for The silent sea . I wish it'll premiere in 2021 .

 

Lee Dong Wook Jokes About “Goblin” Co-Stars Kim Go Eun And Gong Yoo Hogging The Mic At Karaoke

Lee Dong Wook dished on his karaoke outings with “Goblin” co-stars Kim Go Eun and Gong Yoo!

On the August 10 episode of JTBC’s variety show “Sea of Hope,” Lee Dong Wook revealed to Kim Go Eun that he had decided to perform a duet with AKMU’s Lee Suhyun at their seaside bar later on.

Kim Go Eun asked with a laugh, “How come someone who doesn’t even sing that much at karaoke suddenly decided to sing live?”

After they both cracked up, Lee Dong Wook jokingly replied, “Well, when we go to karaoke, you and [Gong Yoo] do all the singing.”

Kim Go Eun responded, “[Gong Yoo] often sings more than I do.” Lee Dong Wook added, “If we’re singing a total of 10 songs, Kim Go Eun will sing 6 of them, [Gong Yoo] will sing 3.5, and I’ll sing 0.5 of a song.

Credit to: Soompi News

 

@Noor90 I have  a feeling this will shown within the year--crossing my fingers!

 

Edited by gm4queen
Please don't quote images! Thanks!
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What's Wrong With Secretary Kim?' voted as the #1 drama people want a remake of in Japan

AKP STAFF
 
 
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'What's Wrong With Secretary Kim?' voted as the #1 drama people want a remake of in Japan

 
 
The tvN drama 'What's Wrong With Secretary Kim?' (2018), starring Park Seo Joon and Park Min Young, was voted as the #1 Korean drama that Japanese netizens want a remake of.

From August 11 to August 16, the Japanese magazine ViVi held a web survey, asking netizens which Korean drama they most wanted a remake of. The results showed that the #1 Korean drama that most Japanese netizens wanted a remake of was 'What's Wrong With Secretary Kim?'. Some of the Japanese netizens' comments included, "Seeing Park Min Young's outfit and visuals, I'm curious which Japanese actress would play her role", "With its blended genre of romance and comedy, it was so fun", and more.

Here are the top 10 voted dramas from the Japanese web survey:

 

1. 'What's Wrong With Secretary Kim?'
2. 'Itaewon Class'
3. 'Guardian: The Lonely and Great God'
4. 'Crash Landing On You'
5. 'Coffee Prince'
6. 'Nevertheless'
7. 'You Who Came From The Star'
8. 'Something In The Rain'
9. 'Kill Me, Heal Me'

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