Korean Intellectual Property Office Denies HYBE’s Request To Trademark V’s “BORAHAE”

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It has been revealed that the Korean Intellectual Property Office (KIPO) has rejected HYBE’s request to obtain trademark rights on the phrase “BORAHAE.” The term “BORAHAE” was first spoken by BTS member V at a fan meeting in November 2016 and is used between BTS and their fans ARMY with the message, “Just as purple […]

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