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SM C&C Teams Up With SM Entertainment Celebrities For New Brand Business

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SM C&C, a subsidiary of SM Entertainment that stands for SM Culture & Content, is launching its own brand commerce business. On December 2, SM C&C announced the launch of “CELEBRAND,” a brand that will produce and sell products made with SM Entertainment celebrities. The SM celebrities will make and design a product that appeals to their own interests and hobbies, […]

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