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Here’s What Netflix Looks For In A K-Drama (& How It’s Completely Different To What Koreans Want)

Koreans and overseas viewers have very different tastes.

 

These days, K-Dramas are becoming just as popular with international viewers on Netflix as they are in Korea. However, what goes down well in one country doesn’t necessarily go down well with another. Industry insiders told The Korea Times what overseas networks and buyers like Netflix look for when selecting K-Dramas for their audiences, and their preferences are almost the opposite of what Korean viewers like.

Mental-health focused romance drama It’s Okay to Not Be Okay was overwhelmingly popular with international viewers on Netflix. In many countries, it was even the most watched show at the time. So, naturally, many fans were shocked to learn that the show’s ratings are surprisingly low in Korea.

 

But while the difference in opinions may be surprising to viewers, a production official from an unnamed K-Drama company revealed that it’s not shocking at all to them. In fact, the official revealed that overseas buyers like Netflix looks for very specific qualities in the K-Dramas they purchase, which are very different to what Koreans want.

 

 

For example, when making content to sell to Netflix, production companies typically focus on romantic comedy-dramas. When they try offering other genres, such as medical dramas, overseas buyers are uninterested.

 

 

"90 percent of overseas buyers turn [medical dramas] down irrespective of their quality. Maybe this is because Korean rom-coms such as Descendants of the Sun have been making waves around the world.

— Production company official"

 

 

 

Korean viewers, on the other hand, are getting sick of romantic dramas. According to product companies, viewers in Korea are asking for less focus on romance and more genre diversification.

 

 

Likewise, Netflix is happy to buy fantasy K-Dramas. The King: Eternal Monarch, a romantic fantasy drama, was much less popular than expected in Korea. On Netflix, however, it was a top 10 hit in numerous countries.

 

 

Korean pop culture critic Kim Hern Sik said this stems from the value Korean viewers place on realism. Many Koreans found The King to be completely unrealistic, but “international viewers seemingly did not mind that”.

 

 

 

The production company official went on to say that other qualities Netflix and overseas buyers look for are “good-looking male leads” and “big-name Hallyu stars”.

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One Korean woman in her 20s told The Korea Times she rarely watches Korean TV shows because of “their cookie-cutter stories and excessive product placement”.

 

 

Cookie-cutter stories don’t seem to be a factor for Netflix and other overseas buyers, however. This is likely because global viewers are mostly new to K-Dramas and haven’t been saturated with the typical storylines.

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As for product placement, selling to Netflix and other overseas networks has become a way for production companies to avoid in-show advertising. With the pandemic leaving Korea with a faltering economy, it’s been difficult for companies to find brand partners. Selling to Netflix, on the other hand, provides an influx of cash without the need to resort to advertisements.

 

 

 

As such, these days, it doesn’t matter so much when a drama receives low viewership. In previous times, It’s Okay to Not Be Okay’s poor viewer numbers in Korea may have been a death sentence for the drama. But now, Korean exports can still become hits as long as they’re popular overseas.

 

 

 

Source:

https://www.koreaboo.com/stories/heres-netflix-looks-in-k-drama-completely-different-koreans-want/

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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 Son Ye Jin Gives Glimpse of Her Baby Bump on New Magazine Cover

BY Shai Collins Aug 21, 2022 07:31 PM EDT

Actress and mother-to-be Son Ye Jin shows her baby bump for a fashion magazine cover, looking elegant and stylish as ever!

Want to see her stunning photo? Then keep on reading the article!

Son Ye Jin Shows Baby Bump For the First Time

Son Ye Jin happily shared updates about her current status. The soon-to-be mother teamed up with the fashion publication Luxury magazine, where she showed off her baby bump for the first time since the announcement of her pregnancy.

 

 

The South Korean superstar made an unexpected appearance in the upcoming September 2022 issue of the magazine. She made jaws drop when she appeared clad in an off-shoulder neon pink 'fit, which is said to be originally designed by Valentino.

The photo immediately sent the internet into a frenzy as Son Ye Jin subtlety gave a glimpse of her baby bump.

 

 

Son Ye Jin Gives Glimpse of Her Baby Bump in New Magazine Cover
(Photo : Luxury Magazine)
Son Ye Jin Gives Glimpse of Her Baby Bump in New Magazine Cover

However, not to make it obvious, the actress covers it with a white handbag from the brand Valentino, which she also endorses.

Son Ye Jin's New Haircut Adds Glamour To Her Style

Adding to her captivating appearance is her new shoulder-length haircut. Though she was featured on numerous magazine covers, this new collaboration of Son Ye Jin with Luxury is simply special as it marks the beginning of her motherhood.

The "Crash Landing on You" actress oozes confidence and displays a high-class aura. 

In September 2021, Son Ye Jin also appeared on the cover of Luxury magazine, where she exhibited an exquisite look while clad in a black-and-white ensemble. 

 
 
Spoiler
Son Ye Jin
Son Ye Jin

 

 
 
(Photo : Son Ye Jin's Official Instagram Account)

BinJin Couple Gifts Fans More Updates About Their Married Life

Son Ye Jin regularly upload snaps on Instagram where she shared some of the little things she's grateful for about her new life as a wife.

Interestingly, every SNS update from the #BinJin couple always makes waves online, proving their prominence in the entertainment industry.

Hyun Bin and Son Ye Jin Wedding Photo
(Photo : Vast Entertainment | Naver)

Son Ye Jin is currently on a drama break as she is expecting a child.

Meanwhile, Hyun Bin is making his long-awaited return to the silver screen with the film "Confidential Assignment 2: International." The movie sequel is set to meet the viewers in theaters starting September 7, 2022.

 

Confidential Assignment 2: International
(Photo : Korea Dispatch )

Adding to his screen projects, Hyun Bin is confirmed to appear in the forthcoming episode of the famous Korean variety show "The Game Caterers." It will be his first entertainment program following his marriage with Son Ye Jin.

His "Confidential Assignment" co-stars Jin Suk Kyu, Daniel Henney, Yoo Hae Jin, and YoonA will also join him in the show.

 

 

 

Source:

https://www.kdramastars.com/articles/126332/20220821/son-ye-jin-glimpse-baby-bump-magazine-cover.htm

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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