SM Entertainment Producer Reveals Plans for New Group in 2016 and Discusses Company’s Direction

[Newsie]

SM Entertainment is planning a new multinational group next year. This is a major project that has been in the works for a year and a half.  Previously, SM has launched idol groups such as TVXQ and EXO, but with plans to assimilate professional hip hop and EDM labels in the coming year, the new group will […]

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[wangnyeo]

u predict & I can guarantee u that as SM stan .. I want them to keep producing SM style of music, this is my taste but give it an effort like what you did for all the groups in 2015 ,, mostly all the comebacks were good.

[Ginaaaa]

“Our goal is to make songs that mothers and daughters can enjoy together. "

Don't try too hard at this ... you can't force this. It happens organically. Trust me, it does. I would never have discovered Gin Wigmore if it hadn't been for my daughter. And I was able to get her to admit that JYJ does some seriously good stuff. 

Here's a thought ... why not gather musically talented people together and let them determine what comes out of them. A talented singer CAN fit into several niches, but he/she will excel to the stars in one. Why not change your world and begin to look at and treat your stars/idols as artists and not objects, especially if your goal is to gain a broader international audience.

[galeseas_766a]

  Quote

“Our goal is to make songs that mothers and daughters can enjoy together. "

Don't try too hard at this ... you can't force this. It happens organically. Trust me, it does. I would never have discovered Gin Wigmore if it hadn't been for my daughter. And I was able to get her to admit that JYJ does some seriously good stuff. 

Here's a thought ... why not gather musically talented people together and let them determine what comes out of them. A talented singer CAN fit into several niches, but he/she will excel to the stars in one. Why not change your world and begin to look at and treat your stars/idols as artists and not objects, especially if your goal is to gain a broader international audience.

My thoughts exactly. Could not be better said. SM still has the "formula" mentality to pop-music. For SM, it is not so much about making great creative music but about marketing and making money. Sad really.

[Guest Marcial Distor]

They should include Luna :( She sings ballad songs sooo well. Have you guys heard her in Masked Singer? She's soo amazing. SM singers are great!

[jonniez]

  Quote

“Our goal is to make songs that mothers and daughters can enjoy together. "

Don't try too hard at this ... you can't force this. It happens organically. Trust me, it does. I would never have discovered Gin Wigmore if it hadn't been for my daughter. And I was able to get her to admit that JYJ does some seriously good stuff. 

Here's a thought ... why not gather musically talented people together and let them determine what comes out of them. A talented singer CAN fit into several niches, but he/she will excel to the stars in one. Why not change your world and begin to look at and treat your stars/idols as artists and not objects, especially if your goal is to gain a broader international audience.

exactly my thought too. What have they learnt past few years? nothing much really. What he outline is just a tiny bit of artistic freedom given after the walkout of some of their best idols .JYJ is a very good example.

[Guest suncine445]

Instead of looking from the top as a management, they should redress the real issue within their company and look from the basic and ground level. Their idols upwards. It is not something to be forced.It evolves lol Lessons and past already proven. Many of their best have left or disappeared. From HOT to EXO. Looks like they are still not learning at all.

[Guest Ming Banger]

Yeah, I'll believe it when I see it.

[Guest EunJ]

sure, let's ignore SuperJunior. what's the use of checking top 100 popular song to make a new song? it is past already. and this year except D&E Growing Pains SM's all songs were bad. all were remake songs with known melodies or already released bought songs.