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2PM’s Taecyeon Becomes Endorsement Model for Cosmetic Brand SK-II

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It has been revealed that 2PM member Taecyeon has become the endorsement model for a product called ‘Pitera Mist’ from the well-known cosmetic brand SK-II. On April 9, a representative of the brand shared that Taecyeon was chosen as the ambassador for the brand’s product after showing his healthy skin through a recent variety program. It is also said that the 2PM member has been a big fan of the ‘Pitera’ line and uses it regularly in his everyday life. Taecyeon will be attending a mini talk show and photo event alongside SK-II’s endorsement model, actress Lee Yeon Hee on April 10. The marketing director of the brand explained the reasoning behind the decision to select Taecyeon: “Taecyeon possesses healthy skin along with masculine charms. I believe those things match well with SK-II.” Source (1)

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