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Boy Group 100% Halts Promotions, Leaves Fans with Ballad “Phone” MV


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6-member boy group 100% officially ended promotions for title track “Beat” off of second mini album “Bang the Bush.”

On April 27, the group made the announcement on its official website and also relayed the news to its fan cafe. The day after, the group released a music video for another track in the same album “Phone” as a present for the fans.

“Phone” is a ballad track that depicts the heart of a man who just broke up with his lover, hoping that she’ll perhaps call him back. The song is sung by the group’s vocal line - Rock Hyun, Jong Hwan, Hyuk Jin.

The music video is a montage of the group’s activities from the current promotion ranging from official activities to intimate and private moments.

Without further ado, check the meaningful music video below!

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