♠ ♔ ♠ 2NE1 (투애니원 | トゥエニィワン) OFFICIAL THREAD [#2] ♠ ♔ ♠ #NEVERSAYGOODBYE2NE1

[ww23]

when will they go france?   it will be very tiring for them  between comeback  preparations   ,concerts,spider man red carpet attendance....

[Guest dragon-rider]

2NE1 For Adidas All Originals Do It In Style




Source: Adidas Shop Korea

[Guest dragon-rider]

Info: YG Opens Weibo Accounts for 2NE1, Big Bang, and Se7en!



2NE1′s Weibo Account
Big Bang’s Weibo Account
Se7en’s Weibo Account
Translated by: daralinspirit@ForeverwithDara

[Guest dragon-rider]

[FANCAM] Minzy Singing "If I Ain't Got You" at Wedding Ceremony #1

Minzy Singing "If I Ain't Got You" at Wedding Ceremony #2

Credit: ziine89@YT

[Guest dragon-rider]

when will they go france?   it will be very tiring for them  between comeback  preparations   ,concerts,spider man red carpet attendance....

[Guest nangnang]

Any news when their comeback will be?

[kimlees]

2NE1 for Adidas Bigger Pictures

Source: Adidas Shop Korea

Credit: welovedara@twitter

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► Favorite 2NE1TV moments per episode: season3 - ep.5
Credit: verchae@tumblr

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Dara for Nikon 1 J1

Credit: welovedara@twitter

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Unseen CL Pictures @ an Event

Source: DC2NE1@twitter

[Guest dragon-rider]

2NE1, Comeback delayed, new album in the mid week of July “In order to avoid competition? No!”

While pouring their heart and soul into preparing their new album, the four member group 2NE1 is planned to make a comeback to the music world later than originally planned.
On the 12th, YG Entertainment representatives told Star NEws “2NE1 was originally set to put out an album within this month“, “However while pouring their hearts and souls in to create an album with quality music, their album announcement date has been postponed.”
This representative stated “Currently, 2NE1 is planning to make a Korean comeback with a new album in the middle week of July.” “Lately, the 2NE1 members have been devoting themselves in the preparation of their new album and we would be really greatful if everyone held high expectations about the upcoming album.”
Unfortunately, they have been unable to dodge the bullet of the accusation that they are simply delaying their comeback to avoid competition with other popular idol groups.In a recent survey, 2NE1 had attracted the attention of many fans when they beat out several other idol groups as the ‘Idol most anticipated for a June comeback’.
Although they have delayed their comeback slightly while devoting themselves for the new album, it was revealed that the 2NE1 members, Sandara Park, Park Bom, CL, and Gong Minji plan to repay the fans for their waiting with even more amazing promotions.
It has been one year since the 2NE1 members have released an album with new songs.Meanwhile, 2NE1 plans to hold their independent concert as planned in the last week of July. Source: http://star.mt.co.kr/view/stview.php?no=2012061215024567721&type=1&outlink=1Translated by Gee@ygladies.com

Okay now we all know that the comeback has been delayed to mid-July (YG you big troll >"<). I find it ridiculous that netizens claim YG push back 2NE1's comeback to avoid idols "big fight" in June (including f(x), Super Juniors, Beast, T-ara,etc.) Aren't "delay", "postpone", "push back" YG's tradition for a long time ^^? YG is definitely not afraid of competing with other idols, remember last year 2NE1 came back at the same time with 2PM during "I Am The Best" promotion and with Super Juniors during "Ugly" promotion. So this time they delay the comeback may be just because the project is not ready and they want to spend more time preparing.
This June they have to go to France for Cannes, go back and forth between Japan and Korea for various shows and endorsement shooting, don't forget they have to attend and perform at VMAJ, and they have to go to Taiwan too. I am not surprised that the comeback is pushed back. 

[Guest olive_naTSuVIP]

postpone their comeback?? Argh~ I already excited that this month gonna be YG Family invasion.. :-S
As long as they're keeping their good health of the body and their stamina for all of their schedule right now, it would be fine for me.
I'm sure they will make a BIG HITS for their album next month!! \m/

2NE1 is the best!!  \m/ ^^

[kimlees]

120612 Minzy Twitter Update

Thank U 
Source: Minzy's Twitter

[Guest cristina0422]

Marketing's Next Wave: The Korean Pop Star
Not Just Crazy Hair and Sizzling Dance Moves, the 'Italians of Asia' Have Powerful Appeal

 

A pop routine inspired by water filters?

Why not!

It might seem like a stretch outside of Asia, but the gimmick doesn't raise eyebrows for those familiar with the Korean Wave. South Korea's stylish entertainment industry, driven by pop music and TV dramas, not only amuses but also serves as a potent and willing vehicle for marketing messages.



Korean girl group Sistar "For a fan it feels personal," said Mark Russell, author of "Pop Goes Korea: Behind the Revolution in Movies, Music and Internet Culture." "The advertising is not selling out, it's a way to see your celebrity more often.

"It's viewed as more of a symbiotic relationship, where the fans are giving as much as they're taking," he said. "The celebrities really work with the fans in a lot of ways, like making sure there's lots of shower scenes [in TV dramas]. They call that "fan service.'"

Korean entertainment has outsize influence considering it comes from a country of 49 million people that's about the size of Indiana. Despite language barriers, the celebrities have passionate followings not only across Asia but even in Western countries, thanks to the internet and social media. Korean cultural exports hit a record $4.2 billion last year, the Financial Times reported.

Some acts are trickling into the U.S. mainstream. The nine-member Girls' Generation became the first Korean musical group to perform on David Letterman's show (pictured at right), when they sang an English version of their song "The Boys" in January. And girl group 2NE1 (pronounced "twenny-one") collaborated with Will.i.am on a song being used in an Intel campaign. Seoul-based agency network Cheil Worldwide will host a session at the Cannes Lions International Festival of Creativity next week on digital marketing opportunities through Korean pop music, with 2NE1 as guest stars.

"Korean stars are usually good at using social media to communicate with their fans. They speak about their personal lives (their family, their pets, etc.) and even post their "no-makeup' photos," Kenneth Cho, Cheil's VP overseeing marketing strategies, told Ad Age by email. "Using these social/digital media, K-pop stars become ...very approachable, someone who's very close to me."



2PM's cover dance for Coway An example of K-pop digital marketing is boy band 2PM's "cover dance" campaign for Coway water filtration devices. A YouTube video features the group teaching the routine step by step -- "One and two, then you get some water" -- then spelling C-O-W-A-Y in human letters. They also encourage fans to upload their own versions. The product's current target is women ages 30 to 50, but "we wanted to rejuvenate our brand image to a more bright, younger, dynamic image to appeal to the younger generation who may become our customers," CMO Peter Kahng said. The brand's ad agency is Cheil.

Fan submissions came from Indonesian Muslims in headscarves to Mexican teens using their country's flag as a backdrop. Several videos are from Thailand, where Coway plans to launch a marketing campaign this summer and host a fan meeting with a 2PM member who's Thai-American.

"We've not spent any advertising money to promote this [cover-dance campaign.] We just used YouTube and we think it's fantastic that people from Indonesia know about this and even write Coway on the walls to promote our brand," Mr. Kahng said. (Most social-media campaigns, however, do require some promotional investment.)

Unlike in Japanese pop culture, which often features young girls in school uniforms, Korean stars project stronger, more independent personalities. They're not as sexualized as Western celebrities, though long shapely legs seem to be a prerequisite for Korean starlets. The music is club-friendly, and lyrics often include a few words of English for more international appeal.

Korea's entertainment industry began taking off around 2000, as Seoul looked to culture to help lift the country out of Asia's economic crisis, said Eric Cruz, who worked for Wieden & Kennedy in Tokyo and is involved in the region's music and creativity scene.

"Just as Japan started exporting its culture through manga, Hello Kitty and anime, Korea also started looking at its own culture and looking at things it could capitalize on," said Mr. Cruz, now executive creative director at Leo Burnett & Arc Worldwide Malaysia.

One thing that made Korean entertainment, especially TV dramas, stand out in Asia were emotions conveyed openly. Unlike other Asian cultures where subtle forms of expression are the norm, Koreans are known to be passionate and hot-tempered, Mr. Cruz said.

"They're kind of known as the Italians of Asia," Mr. Cruz said. They're one of the more expressive cultures, more explosive in how they express themselves. It's also the way they carry themselves, and they're more into fashion."

Still, the themes of popular Korean TV dramas hew closely to Asia's generally conservative culture. Unmarried adult characters still live with their parents, and there's little violence or sex. Plotlines are aspirational, with the polite, long-suffering girl doing the right thing and triumphing in the end.

Marketers found TV programs to be a strong platform to promote products from cellphones to cosmetics. In "The King 2 Hearts," a South Korean prince eats pink heart-shaped Dunkin' Donuts on dates with his girlfriend, a North Korean Special Forces officer. He tells her that in South Korea, it's normal for couples to eat donuts when they go out.

"Dream High," about teenagers becoming pop stars, was designed from the beginning to be marketing-friendly. Its website has a page listing details of the clothes, shoes and electronics used by the characters.

 

 

Pop stars are also frequent brand ambassadors, such as Sandara Park from 2NE1, who promotes, among other things, Nikon cameras. A recent campaign shows Ms. Park and her bandmates horsing around, staging a photo shoot with a hair dryer for a wind machine and using a Nikon Coolpix compact camera. "Our intention was to increase attractiveness as well as purchase decisions," said Dongkook Kim, brand manager of Nikon Korea. The company said that since Ms. Park's campaign debuted, Nikon has grown to a firm No. 2 in the market with a 23% share, trailing only Samsung.

More broadly, Korean entertainment has apparently improved perceptions of "Brand Korea," which not so long ago was associated with shoddy knockoffs. A 2011 poll of foreign consumers conducted by the Korea Trade-Investment Promotion Agency found that if products from the U.S., Japan or Germany are priced at $100, then Korean products are valued at $76.60. That's up from $66.30 in 2006.

Respondents who said they'd experienced Korean culture (such as music or TV) in the past year tended to have a favorable perception of Brand Korea.

Perhaps the most telling indication that the Korean Wave resonates deeply with consumers is the increasing number of foreign tourists, many of them Chinese, going to Korea for plastic surgery to look more like their favorite idols. "Nearly all of them said they want the face of Lee Young-Ae," an Agence France-Presse report cited Seoul plastic surgeon Joo Kwon as saying, referring to a popular Korean actress.

 

source

[Guest cristina0422]

[NEWS] 2NE1, First World Tour Since Debut “First Korean Girl Group to do so”

 

 

Girl group 2NE1 is planning to hold their first world tour, titled “New Evolution.”

On the 13th, YG Entertainment stated “2NE1 will have their Korean concerts on the 28th and 29th of next month, at the Olympic Gymnastics Stadium. The world tour will then go on to America, Europe, etc., making a total of 7 countries and 10 cities.”


Every song by 2NE1 received much love since their debut in 2009. Last year they were titled “The Best New Band in the World” by MTV IGGY, and they were also selected as the “girl group that hallyu fans like the most” in France.

2NE1 had power and stage presence that is uncommon among girl groups at their first concert last year. The audience sang along to the parade of their hit songs, and this heat was carried on to Japan with 70000 people. Their Japan tour was a success.


2NE1’s world tour will be held by Live Nation, the same company that is helping Big Bang for their world tour. Live Nation’s worldwide networks and staff will be working with 2NE1.


YG Entertainment also stated “At 2NE1’s world tour ‘New Evolution’, fans will be able to experience advanced performances as we plan to show each member’s skills,” and “Every single one of the staff members have worked with worldwide stars before; We will announce more information in the future.

Also, “Seven countries and 10 cities are planned for 2NE1’s world tour, but there is a high chance that more locations will be added.”

Source: http://news.nate.com/view/20120613n06282

Translated by: http://www.twitter.com/kristinekwak

[kimlees]

2NE1 Pictures in an Adidas Store

Credits: 34luvyuchun via ohohkaka@baidu and welovechaerin@twitter

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► Favorite 2NE1TV moments per episode: season3 - ep.6
Credit:  verchae@tumblr

[Guest blooming]

I hope they come here in SFO. 

[kimlees]

Dara for Etude House New AD Campaign

Source: @_xandie
2NE1 Nikon Advertisement @ Gangnam Train Station

Source: kristinekwak@YGLadies.com

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Credit: scribblenote@tumblr