Son Ye-Jin 손예진 [Drama “Thirty-Nine” (JTBC/NETFLIX)]

[bearcreek]

 

Son Yejin for M2's new collagen product.

 

 

SOURCE

 

[puan iryantie]

4 hours ago, bearcreek said:

Son Yejin for M2's new collagen product.

 

Yoon Jin-ah hunting for collagen

 

 

 

I love this episode 

 

 

[bearcreek]

 

15 K-Dramas To Vicariously Travel Through This Summer

Jun 11, 2023

by pujatalwar
 

 

 

Travel often opens up a vista of many possibilities, whether it’s a chance encounter to an enchanting romantic rendezvous or just a getaway to recharge. It is summer—are you yearning to travel? Well there is a perfect fix for you. You can travel to exotic locations, sample the sights and sounds—absolutely free—and with your favorite characters! Here are 15 K-dramas to vicariously travel through, right within the comfort of your own space.

 

 

“Crash Landing On You”

 

When South Korean heiress Yoon Se Ri (Son Ye Jin) literally crash lands into the arms of a handsome North Korean Army officer named Captain Ri Jung Hyuk (Hyun Bin), we are served a dangerously dishy romance. As the star-crossed lovers challenge many hurdles to protect their love beyond enemy lines, they find their safe place amongst the Swiss Alps. As strangers, the two had briefly crossed paths in Switzerland, a time when Jung Hyuk was pursuing his passion in music and Se Ri was running away from her family crisis. Jung Hyuk’s piano scene was filmed at Lake Brienz in Iseltwald, the teary reunion scene between the couple was shot at Grindelwald, and the home they build together was at the scenic

 Lake Lungern in Obwalden. Several other Swiss attractions include the Münsterbrücke Bridge over the river Limmat and Lindenhof Hill in Zurich.

 

Hyun Bin and Son Ye Jin made this love story so convincing that it made them an iconic poster couple. Many fans got closure when reel life imitated real as the striking couple announced their wedding in 2022. Now married and parents to a baby boy, this drama is all the more special for fans as some love stories are meant to be!

 

SOOMPI >>> 15-k-dramas-to-vicariously-travel-through-this-summer

 

 

 

 

 

 

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'Crash Landing on You' Filming Swiss Village... “Now pay the toll”
 

2023.06.12

SOURCE

 

 

In the global social media and ever-changing Internet world, what reasons and videos have attracted the attention of netizens? 

The first is the news that the Swiss Lake Village, which is famous as a filming location for Korean dramas, has decided to collect a toll tax as it is becoming overcrowded with tourists. Iseltwald, a small town with a population of 400 on the shores of Lake Brienz in Switzerland!

It is one of the filming locations for the drama ‘Crash Landing on You’ starring actors Hyun Bin and Son Ye-jin.  

 

However, after the drama became popular worldwide and movement restrictions were eased after Corona 19, the number of tourists visiting this place increased, causing residents to be troubled.

 

According to authorities, it is estimated that about 1,000 tourists visited each resident last year. 

It is said that traffic congestion, garbage, and noise problems as well as the situation around the pier, which has emerged as a sacred place for proof shots of dramas, have become a mess as tourists flock to an unbearable amount. 

 

After all, since last month, the local government of the village introduced a reservation system in the parking lot so that only pre-booked buses can enter and exit, and a ticket gate was installed at the lakeside pier so that you can enter the pier only after paying a toll of 5 Swiss francs and 7,200 won in our money.

 

However, some tourists are opposed to paying, and some point out that administrative measures such as limiting the number of visitors per day should have been considered first before the decision to collect tolls.

 

 

 

 

[bearcreek]

 

 

 

 

'Crash Landing on You' filming village, let's gather drama fans?

2023.06.12

SOURCE

 

 

 

[MBN NEWS]
It is news that a toll has been created as tourists flock to a small town in Switzerland where Hyun Bin and Son Ye-jin's love took place in the Korean drama 'Crash Landing on You'. 

On the 9th, local time, foreign media reported that residents began to pay tolls as tourists flocked to Iseltwald, a small lake town with a population of 400, which was the filming location for the drama. 

The world-famous drama 'Crash Landing on You' tells the story of a South Korean conglomerate and a North Korean officer falling in love. However, as traffic congestion and environmental damage became a problem, a reservation system was operated
and a ticket gate was installed at the pier by the lake . 
 

 

 

 

[confusedheart]

 

NEW EVENT!

 

Quick Poll - A K-Drama Addict's Guide to Popular Korean Words and Phrases!
 

So how many words have you picked up since you started watching K-dramas?  Find out by taking a short quiz. Vote for the words you are inadverently using in your daily conversation with your non K-drama watching chingus and driving them crazy. Let us know how you fared. 

 

 

 

re: Your friendly neighbourhood EO team 

 

@confusedheart @partyon @agenth and @Sleepy Owl

[bearcreek]

 

 

Netflix Japan update of <Thirty, Nine> and <Divorce AttorneyShin> best friendship!

 

 

 

 

 

[bearcreek]

 

 

8 K-Stars Known For Being “Queencards” In High School!

 

JUNE 13, 2023 | ALLKPOP

 

 

 

For those unacquainted, "Queencards" and "Kingcards" are colloquial terms in Korea, often used to denote the most popular or influential individuals in school. Interestingly, several of your beloved K-stars have held the "Queencard" or "Kingcard" title, demonstrating their charm and popularity even from a young age!

 

 8. Son Ye Jin

 In addition to her vibrant personality and comedic talent, Son Ye Jin also held the distinction of being a sought-after "Queencard" during her school days. She also has a "Kingcard" husband in Hyun Bin.
 

 

 

 

[bearcreek]

Son Yejin ranks #37 in the Advertising Model Brand Reputation in June 2023.

 

 

SOURCE

 

The Korea Corporate Reputation Research Institute analyzed 28,931,304 advertising model brand big data measured from May 13, 2023 to June 13, 2023 to analyze consumer behavior to determine the participation index, media index, communication index, and community index for the advertising model brand. measured the brand reputation index. Compared to last May's 28,352,153 advertising model brand big data, it increased by 2.04%. 

The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Advertising model brand reputation analysis can measure the relationship with consumers, positive and negative evaluations, media interest, and consumer interest and traffic volume for the advertising model brand. Also to analyze the relationship between advertising model brands and consumers through a big data reputation algorithm targeting brands at the top of brand reputation. 

 

Advertising model brand reputation survey in June 2023 is Blackpink, Lim Young-woong, BTS, Son Heung-min, Ma Dong-seok, IU, New Jeans, Gong Yoo, Baek Jong-won, Cha Eun-woo, Kim Ho-joong, Espa, Ive, Young-tak, Kang Daniel, Yoo Jae-seok, Seventeen, Son Seok-gu, Le Seraphim, Lee Chan-won, Kim Yuna, Taeyeon, Lee Byung-hun, Oh My Girl, Ryu Hyun-jin, Park Jae-beom, Park Bo-gum, Jun Ji-hyun, Kim Jong-guk, Park Seo-joon, Kang Ho-dong, Park Eun-bin, Yoona, Oh Eun-young, Lee Seo-jin, Kim Hye-soo, Son Ye-jin, Kim Yoo-jung, Kim Go-eun, Jung Hae-in, Brand big data analysis was conducted on Kim Jong-min, Won Bin, Lee Jung-jae, Jo In-seong, Yoo Hae-jin, Shin Dong-yeop, Song Kang-ho, Jo Jeong-seok, Heo Seong-tae, and Park Hae-il. 
 

 

[bearcreek]

 

Indonesia fan generous gifts for Son Yejin.  

 

 

[bearcreek]

 

Duolac IG update.

 

 

 

 

[bearcreek]

 

[2021/06/15] From Yejinhand IG 2 years ago.
“The first time I’ve ever made dumplings.  It’s my first time making this pretty.  Master of dumplings. Good night.”

 

 

 

Son Yejin shared her  dumplings story at Smart fan meet.

 

 

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<Crash Landing On You> as one of the 7 K-drama neighbourhoods that are one big family.

 

 

 

 

 

[bearcreek]

 

 

 

 

Thanks to Netflix, This Tiny Swiss Town Has More Visitors Than Locals

 

 

JUNE 15, 2023 at 8:41PM SGT

BY SEOEU  KIM | BLOOMBERG

 

 

Crash Landing on You has driven a tourism boom to the peaceful lakeside village of Iseltwald. Residents aren’t thrilled. 

 

This pier on the Brienzersee features in an episode.

Photographer: CanY71/Getty Images 

 

 

The small fishing village of Iseltwald, Switzerland, is home to just about 400 people. Located on the southern shore of Lake Brienz, it’s long been quiet and uneventful, rarely visited by outsiders—until a popular South Korean TV show put it on the map for global travelers, practically overnight.

 

Since September 2022, Iseltwald has been hosting massive numbers of Asian tourists, mostly from South Korea and Southeast Asia. The volume of day-trippers has become so intense—sometimes outnumbering locals—that the village launched a double-decker bus service this month to ferry them to the scenic spots they come to see.  

 

Yoon Se-ri (Son Ye-jin) and Ri Jeong Hyeok (Hyun-bin), who are married in real life, face one another on the set of Crash Landing on You.

Photographer: LIM HYO SEON/COURTESY NETFLIX

 

That’s thanks to the popular K-drama Crash Landing on You, which Nielsen Korea ranks as South Korea’s fourth-most-viewed TV show in history. After it debuted in 2019, a steady international rollout on Netflix Inc. snowballed the show’s audience. The show’s narrative is set in North Korea, where production was not possible; instead, many scenes were shot in Switzerland. A particularly pivotal scene takes place at Lake Brienz, whose stunning turquoise waters, flanked by mountains, are now etched in viewers’ minds.

 

Actress Son Ye-jin on set.

Photographer: LIM HYO SEON/COURTESY NETFLIX

 

That scene—a crescendo in the main characters’ relationship that features actor Hyun-bin playing the piano on a pier—has driven such intense tourism that Google Maps now calls it “Crash Landing on You filming location.” It’s become such an icon of romance that visitors use it as a backdrop for proposals, weddings, and engagement photos. Lake Lungern, a 40-minute drive east from Lake Brienz where part of another episode in the series was shot, has also experienced an influx of South Korean tourists. 

 

Getting to either spot takes commitment. Since Lake Brienz is more easily accessible, it’s gotten the lion’s share of attention. Visitors typically fly to Zurich and take a 140-minute train to Interlaken Ost, then ride a bus for 25 minutes to Iseltwald. (Bern Airport is closer but much smaller—and would still require rides on trains and buses.) 

 

Spoiler

 

Tourists roam the location for Crash Landing on You in Lake Brienz, Iseltwald. Photographer: SUNNY KIM/Bloomberg

 

On a recent midweek visit, the bus between Interlaken and Iseltwald is filled with Asian tourists toting selfie sticks and tripods. On arrival, each must now pay 5 Swiss francs ($5.50) to go to the edge of the pier to take pictures; the charge was imposed in May in hopes of curbing overtourism. All proceeds go directly to the municipality of Interlaken to help cover infrastructure costs related to the influx of visitors, such as garbage disposal, toilets and signage. 

 

Most visitors (including this writer) stay for only an hour or two. Unlike the huge gains in tourism across Croatia that stemmed from zeal for Game of Thrones, or the spike in overnight stays at British countryside estates after Downton Abbey’s big run, TV tourism here stands to disrupt a pristine place and tiny community without bringing much economic benefit. With only a few modest hotels and restaurants in the village, few are cashing in meaningfully, though the family-owned Hotel Chalet Du Lac has enjoyed rising reservations from Asian guests in recent months. (Though the show’s streaming run ended early in 2020, the pandemic delayed the fans’ response.)

 

“I came to Switzerland 10 years ago, but at that time I didn’t know anything about Iseltwald,” says Young-ah Lee, 30, visiting from South Korea. “I found out about it through Crash Landing on You, and I’m glad I got to come here because it’s such a beautiful place to visit.”

 

Spoiler

 

Young-ah Lee, 30, came to Iseltwald to visit the prized location on a trip to Europe. Photographer: SUNNY KIM/Bloomberg

 

Ramya Mamidi, 22, an Indian American from Philadelphia, came with her sister to photograph the location. “You could really see the beauty of Switzerland in the show. I think that’s something they did really well,” she says. 

 

Spoiler

 

Sisters Ramya Mamidi, 22 (left), and Sadasmi Mamidi, 20, traveled from Philadelphia. Photographer: SUNNY KIM/Bloomberg

 

 

Even these visiting fans see the risks of introducing tourism on this scale to such a small destination. On her visit, Lee expresses conflicting feelings: “I think it’s great that the show increased exposure to this place that otherwise wouldn’t have had that many visitors, but I could also see how it could be bad for the residents who live here, because of the increase of noise and disturbance.” 

 

Some elderly locals sit on a bench within earshot of chattering tourists. Asked about the influx, one of the women frowns and says in her limited English: “Too much.”

 

“Local people can feel a little overwhelmed by the situation, especially by this lake,” adds Markus Berger, head of corporate communications at Switzerland Tourism. “It’s a small village, who normally have this beautiful place to themselves, and all of a sudden you have hundreds of tourists every day.”  

 

He adds that the language barrier—residents mainly speak German in central Switzerland, along with the country’s remaining official languages  French, Italian, and Romansh—forces a sort of culture clash on locals accustomed to few visitors. Complaints to town officials have streamed in. Managing the number of visitors while finding ways to cash in on them will be vital to making this tourism wave more sustainable.

 

Spoiler

 

 

 

The Asian TV tourism boom in Iseltwald is the talk of the region; Carolyn Lansdell, a professional paragliding tandem pilot in Interlaken, mentioned it in mid-flight during the author’s visit. Photographer: SUNNY KIM/Bloomberg

 

For now, momentum seems to be gaining. The new double-decker buses that started running from Bönigen to Iseltwald each transport up to 120 passengers, increasing capacity by 25%. Because parking is limited, buses must secure permits ahead of time. The sole alternative transport, due to limited parking for cars, is by ferry; ticket sales to Iseltwald are already up 40% year over year, says operator BLS Schiffahrt AG.

 

“Some say this is just a boom that will end, but we will continue to bring people over to Lake Brienz even when the drama is over,” says Berger. “It would be a pity not to bring people to this beautiful place.”

 

 

 

[bearcreek]

 

 

How popular K-drama <Crash Landing On You> changed the fate of Iseltwald, Switzerland.

 

 

[bearcreek]

 

 

Son Yejin with Duolac.

 

 

SOURCE

 

 

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Son Yejin Fashion IG update. 

 

 

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Lee Jung-hyun, Son Ye-jin, Gong Hyo-jin→Lee Min-jung's mouth-watering table "It's too hard”(episode) 

 

 

 

 

[NEWSEN]

The mouth-watering guest award prepared by singer and actor Lee Jung-hyun for his friends has been revealed. 

In the 180th episode of KBS 2TV's entertainment program 'Pyeonstorang' (hereafter referred to as 'Pyeonstorang'), which aired on June 16, Lee Jung-hyun appeared as an editorial chef for the first time in a while and talked about the impact of 'Pyeonstorang' on his life.

On this day, Lee Jung-hyun, who greeted me warmly, said, "I'm back at 'Pyeonstorang' after a long time. You've been waiting for a long time, right?", saying, "When I go to the traditional market to buy groceries, I recognize a lot of passers-by, from the elderly to young friends. 'Pyeonstorang.' Because of that, I always ask, ‘When are you coming out? 

She said, "It was really difficult because there were so many friends who wanted to come over and eat at my house," causing laughter by revealing the side effects (?) of such a subtle appearance. In the meantime, Lee Jung-hyun's guest award class was revealed. 

Even at that time, the invited guests were Lee Min-jung, Gong Hyo-jin, Son Ye-jin, Um Ji-won, and Oh Yoon-a, known as Lee Jung-hyun's best friends. Kim Bo-min repeatedly admired the scale of the dining table, saying, “The people who come here are unusual.” 

 

 

 

 

[bearcreek]

 

 

Spoiler

 

 

 

SOURCE

 

[bearcreek]

 

 

 

 

[Exclusive] Son Ye-jin buys a 24.4 billion building in Yeoksam-dong

 

2023.06.19. 11:55 a.m.

SOURCE

 

 

 

[MAEIL ECONOMY]
Actress Son Ye-jin ( 41 ) bought a 24.4 billion building in Yeoksam-dong. 

According to the real estate industry on the 19th , Son Ye-jin purchased a building with 1 basement floor and 2 floors above ground (land: 278 ㎡ / total floor area: 242.08 ㎡) in Yeoksam-dong, Gangnam-gu, Seoul in August of last year in her personal name, and paid the balance on the 30th of lastmonth . The building is currently demolished for new construction. 

The building Son Ye-jin bought this time is located in the super-station area within a 2-minute walk of Sinnonhyeon Station (Shinbundang Line, Line 9). It boasts an excellent location in the main corner of the food district from Sinnonhyeon Station to Gangnam Station. 

Jeon Gye-woong, director of 8 Building Brokerage, said, "Even though it is a building that requires new construction, the purchase price of 290 million won per pyeong can be evaluated as a bit high compared to the market price." The rental demand of franchise companies in various industries is abundant and the formed rental market price level is high, so stable rental structure and high rental income can be expected in the case of new construction.” 

Son Ye-jin owns buildings in key commercial districts such as Cheongdam, Sinsa, and Hapjeong. In July 2020 , she bought a building in Sinsa-dong for  16 billion won and drew attention, and in 2015In 2018, he bought a small building in Seogyo-dong, Mapo-gu, Seoul for 9.35 billion won and sold it in February 2018 for 13.5 billion won. In April of this year, it sold a luxury villa in Samseong-dong, which it bought for 3billion won in 2008 , for 4.8 billion won , posting a profit of 1.8 billion won. Her husband, Hyun Bin, is also a wealthy man in real estate. Mark Hills, a luxury villa in Heukseok-dong, which was purchased for 2.7 billion won in  July 2009 , was sold for 4 billion won in 2021 , and a multi-household building purchased for 4.8 billion won in 2013 was reconstructed as a neighborhood living facility. He also owns a 4 billion won penthouse in Guri, Gyeonggi-do .