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[Movie 2010] I Saw The Devil 악마를 보았다

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up1.gif A couple of I SAW THE DEVIL movie reviews

Read it here (thanks to taprokh for the highlight) and Mark Russell's take on it at The Devil From Nowhere :lol:

Obviously.. read at your own risk devil69.gif BEWARE OF THE SPOILERS

August 15, 2010

Weekend Box Office: August 13-15

Reporter: Lucia Hong

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South Korea's box office estimates for the weekend of August 13-15, 2010 [Korean Box Office Information System (KOBIS)]

Reporter: Lucia Hong luciahong @ <Ⓒ 10Asia All rights reserved> 10Asia

"The Man From Nowhere" tops local box office once again

Reporter: Lucia Hong Editor: Jessica Kim

Korean action film "The Man From Nowhere" maintained its title as the most-watched movie in the country during the weekend of August 13 to 15, scoring its second win on the local box office. According to the Korean Box Office System (KOBIS) on Monday, "Man," which opened in theaters in early August, attracted more moviegoers this weekend than the previous three-day period, selling 759,095 tickets which is an increase by 56,464 viewers.

"Man," starring Korean actor Won Bin and child actress Kim Sae-ron, is about a reclusive man named Tae-shik (Won Bin), a former special agent who runs a pawn shop and befriends So-mi (Kim), the young girl next door.

Meanwhile, new Korean thriller "I Saw the Devil," starring Hallyu star Lee Byung-hun and Choi Min-sik, entered the movie charts at No. 2 with 518,142 admissions, while Leonardo DiCaprio starrer "Inception" slipped a notch from last week to third place with 434,600 viewers.

Pixar's animated film "Toy Story 3" held onto the No. 4 spot on the chart with 290,434 tickets sold and Hollywood action pic "Salt" dropped two spots to fifth with 239,719 admissions. Other movies on the top 10 included "Step Up 3-D," "Nanny McPhee and the Big Bang," "Ocean World 3D," "The Experiment" and "Moss."

Reporter: Lucia Hong luciahong @ Editor: Jessica Kim jesskim @ <Ⓒ 10Asia All rights reserved 10Asia

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up1.gifThanks to the highlight by lbhforever at EverythingLBH

English review for "I Saw The Devil"

http://kaist455.wordpress.com/2010/08/14/i-saw-the-devil-2010/

August 16, 2010

Choi Min Sik: The most difficult movie I've acted

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Interview articles in Korean at 1 l 2 l 3

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August 17, 2010

The Cruel Society of the Movies?

Watch Streaming Interview with Dir. Kim Jee Woon HERE up1.gif

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Korean Article at news.nate.com

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http://news.nate.com/view/20100817n17538

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up1.gif Thanks to the fan-highlight at GBW cafe.daum 6197

I SAW THE DEVIL devil69.gif August 15 Stage Greeting (more press photos at previous page)

Watch youtube2.jpgSTREAMING or download Original link

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[10.08.17] Dongwan’s reviewlog: I Saw The Devil

Director: Kim Ji Woon

Starring: Lee Byung Hun, Choi Min Shik

Produced: 2010 Korea, 144 minutes

Rating:
5 out of 5 stars

Expressing my deepest respect for Lee Byung Hun and Choi Min Shik.

Objectively speaking, just watching the acting of Lee Byung Hun who’s working really hard

And Choi Min Shik acting creepily scary and cruel

Even with the long running time I didn’t get bored.

I’m sorry to say this but it’s cumbersome to add in someone between the two of them..

I watched Lee Byung Hun in ‘Addicted’ and thought ‘Wa~ This guy acts really well.’

This time too he has fully showed off his acting skills.

Action that’s simple and built up.

The kind of action that shows the intention to kill your opponent as you would in a real fight.

This kind of action is really worth watching.

Like Kitano Takeshi in ‘Blood and Bones’. Or the even more brutal Choi Min Shik

Who often makes us take the focus off Lee Byung Hun.

Because of morally questionable parts this seems to have been banned from general screening…

Is our society that moral?

The world won’t turn evil just because of a movie.

It’s just people who are expressing the ugly and evil world through movies.

Having to become a beast in order to capture a beast, this is a work that contains a good cautionary lesson.

Credits: Dongwan’s Naver blog +

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Thanks to ylin at EverythingLBH, captures from CINE21

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More interview+articles with Dir Kim Jee Woon at nate.com 1 / 2

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Movie stills and BTS from CINE21

Please beware the gory and graphic spoilers

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Cool interview+articles with Choi Min Sik sunbae devil69.gif

August 18, 2010

Have you seen a real demon? Movies are less cruel than reality

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Source: news.nate.com

Bursting with desire to act

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Source: news.nate.com

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Disclaimer: online translated and mostly guessed devil69.gif

August 18, 2010

In the currently showing 'I Saw the Devil' the eye-catching Luxury SUV used by Lee Byunghun's character is creating a ripple amongst the netizens thinking that it was a foreign make. It turned out that the SUV is Kia's own Mohave.

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The Kia Mohave, marketed in North America as the Kia Borrego, is a luxury sport-utility vehicle (SUV) manufactured by the South Korean-based Kia Motors.

Source: wikipedia Kia Borrego(a.k.a ‘Kia Mohave’) has been selected as the “Best Kept Secret” in the Autobytel.com

August 19, 2010

The use of Kia Mohave in 'I Saw the Devil' was Dir. Kim's idea.. the car befitting the character.

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Source: news.nate.com

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Korean article at news.nate.com

I've yet to find the actual source, so quoting from the abovementioned article for now --

August 19, 2010

TIFF Praise: I Saw the Devil, "A Distinct Noir"

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Below is the full text of the Toronto Film Festival-side review.

The evil of this world that immolates the bodies of women on the altar of abuse and male power is at a base of this limpid thriller-noir that confirms Kim Jee-woon as one of the most prominent, distinctive voices of Korean cinema today.

A tense narrative drives the dramatic suspense and supports a philosophical meditation on the dark abysses of human soul devastated by blind vengeance and pain. Lee Byung-hun and Choi Min-sik incarnate with performances of rare strength, two demigods, fallen to the depth of relentless violence who are spiralled down recondite hells, like modern Lucifers.

Also

Michelle Halberstadt (French Distributor ARP CEO) "We found the film gripping, fascinating, shocking, provoking, and ultimately, strangely moving".

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August 19, 2010

Lee Byung-hun says "'Devil' makes you think of what you get out of revenge"

Senior Reporter: Kang Myoung-Seok Photographer: Chae ki-won Editor: Lucia Hong Editor : Lee Ji-Hye

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Korean actor Lee Byung-hun [Chae Ki-won/10Asia]

The latest movie "I Saw the Devil" is not this year's best picture. However, it is certain that “Devil” is the year's most controversial picture. Throughout the movie there are many brutal scenes combined with director Kim Ji-woon's unique sense of humor, which has been receiving mixed reviews from the Korean film industry. Along with the results of the movie, one may wonder why actor Lee Byung-hun chose this project. Why would Lee, who has successfully made his debut into Hollywood, make a choice that is dangerous as a commercial film? 10Asia sat with Lee to ask him that question.

10: What is your thoughts on "I Saw the Devil?" I heard you were quite shocked after seeing the final production of the movie during the screening.

Lee Byung-hun (Lee): It's not to the point where I was shocked. (laugh) I did feel that it was different from when I had first read the scenario because the film doesn't reveal all of the cruelty and violence. I thought that this project was unlike any other revenge film and I felt this powerful strength from just reading the script. And then in the process of filming it, I thought, oh, this might turn out to be quite hardcore. I felt a bit burdened after the screening because I started to wonder how the audience had accepted the movie and I remembered the dark and serious atmosphere from set. I was in the waiting room with actor Choi Min-sik and director Kim after the screening and we didn't say a word to each other. Choi Min-sik said one thing to me though and it was "Hey, got a light?" (laugh)

10: How did you feel when the movie received a limited screening rating?

Lee: At first I thought someone was playing a joke but then I found out that it was true and I became curious about the movie from the audience's point-of-view. I was wondering how on earth the movie had turned out.

10: Choi Min-sik said that if he became more immersed in his role, he might have gone to prison. (laugh) How did you shake off your role? You had to do a lot of cruel things for this movie.

Lee: I didn't have any big problems with it. Every actor is different to some extent and I didn't really have any big problems other than the fact that my character's mannerisms would pop out from time to time. However, I still think about the movie a lot because of the lingering feeling I have from it. It's not because the film is cruel and violent but the feelings that I felt from it are still there even after I'm done shooting the movie. The hollowness and emptiness of wondering what had happened lasts for a long time.

10: What was the reason in choosing a movie that gives you that empty feeling?

Lee: I think this is a movie that shows how a person loses a sense of who they are after losing the one they love. It seemed like the unexplainable emotions that my character Soo-hyeon felt could be worth being questioned by others and that is why the scenario was appealing to me. Any other film that is based on revenge gives a sense of satisfaction but this movie gives viewers the feeling that they are getting lost in a maze as the story develops. The audience will wonder what one gets out of revenge after looking at Soo-hyeon.

10: Soo-hyeon continuously seeks revenge on murderer Kyung-chul even though everyone around tries to stop him. Why do you think he does that?

Lee: People usually think they have to get revenge on those who have wronged them. But I think people's mannerisms change during the course of revenge. I feel this movie shows that through Soo-hyeon. A guy loses his financee who is killed in an extremely brutal way by a murderer. Everyone says that person should be ripped apart to death. Soo-hyeon also feels that he has the right to do so but in the process of seeking revenge he disrupts himself on the inside. "Devil" shows the entire details of a revenge and that is why the audience might be repulsed by it. I feel that Soo-hyeon shows why one must feel a thrill out of it but also why not.

10: You didn't have many lines but had to portray your character through slight changes to his facial expression or action. Was there anything in particular that you had to keep in mind for that?

Lee: I always thought that even in everyday life, there isn't much variety to a person's facial expressions. As for actors, it’s their job to show emotions on the outside and deliver it to the audience so I feel that they somewhat exaggerate those expressions. But with movies, even if you put on an expression which is not as strong as expressions you put on in everyday life, the emotion will be delivered just by showing that emotion. Because at those moments, our faces are shown through the extreme close-ups on the screen. I believe that if that big face contains an emotion, it'll be delivered. I think it's more important to maintain the energy in the movie rather than focusing on what expression to show.

10: "IRIS," "I Saw the Devil," "The Good, the Bad, the Weird," and "G.I. Joe: The Rise of the Cobra" are full of action sequences. But they're all completely different in terms of atmosphere and style. Why do you keep choosing to take on these sort of movies?

Lee: I don’t have any specific reasons or plans. I'm the kind of person who decides on a project if I like what I read. But "G.I. Joe: The Rise of the Cobra" was a strategic choice. In the United States "G.I. Joe" was extremely popular among the public and I was told to just do it by many people. My agent in particular strongly suggested I do the movie. Advice that if I want to work on a Hollywood production, it is necessary to choose one like this played a big role. But I've selected other works entirely based on my emotions. I was in the highest state of confusion when I was working on "The Good, the Bad, the Weird," "I Come With the Rain" and "G.I. Joe." I separate my acting experience from before and after I starred in those movies. I used to put a lot of serious thought into choosing my next project before I starred in those movies but afterwards, I just throw myself into them. Now I'm more of a 'just do it' kind of guy.

10: How did that change come about?

Lee: I had a lot of concerns when I was filming "I Come With the Rain." I thought about it for a year because the production was delayed but I was also given the scenarios for both "G.I. Joe" and "The Good, the Bad, the Weird." I decided to work on "I Come With the Rain" at the time and I really wanted to do "The Good, the Bad, the Weird" too but it didn't fit my schedule. That is why I agreed to do the movie if they can work around my schedule and if I could star in the movie after I finished doing the first one. The director had agreed to it but it didn't happen. (laugh) I went back and forth between the sets for both movies so I ended up thinking I might as well just do "G.I. Joe" as well. (laugh) And I started wondering how many more years I have left to work passionately on various projects as an actor. It's better to do something and regret it later than regret not doing it at all. That is why I chose to do all three.

10: But those decisions saw great results.

Lee: Some people say that there's no question I'm an incredible strategist. (laugh) They say that it was great that I chose to do movies that were artistic and commercial at the same time. But I honestly chose those projects with the just do it attitude. So I think it all goes down to being lucky. There are important moments where actors have to make decisions and I think the result of those choices change the vibe that person gives off.

10: You are currently traveling several countries for your career. What are your goals for Hollywood?

Lee: First of all, I'm going to be working on the sequel for "G.I. Joe" which is scheduled to begin filming early next year. The industry there will then say this and that about me but I don't want to do a movie just because it's a Hollywood film. I know that I act the best in Korean and while I'm in Korea I will go abroad to shoot a movie if I am given a good opportunity. That is what I want to do.

10: What are you goals as an actor?

Lee: To become a trustworthy actor who seems to have some sort of other quality. I want to become an actor that people will want to see me in a movie just because I am in it even though they have no idea what it is about.

10: Wouldn't you say you have achieved that to an extent?

Lee: But "Devil" is just so violent. (laugh)

Senior Reporter : Kang Myoung-Seok two@ Photographer : Chae ki-won ten@ Editor : Lucia Hong luciahong@, Lee Ji-Hye seven@ <ⓒ10Asia All rights reserved> 10Asia

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Actor Lee Byung-hun poses during an interview with 10Asia.

Photographer: Chae ki-won ten @ Editor: Jessica Kim jesskim @ <Ⓒ 10Asia All rights reserved> 10Asia 1 l 2

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Disclaimer: online translated and mostly guessed, every sharing & help will be highly appreciated

devil69.gifOur thanks to the highlight at PlanetBH0712 devil69.gif

The VIP screening for 'I Saw the Devil' was held on August 11th at the Megabox Coex, which the two actors had invited their friends to watch the movie together. Celebrity friends who came were actors Kim Rae Won, Park Hae Il, Lee Jeong Jae, Yoo Ji Tae, Ryu Seung Beom, Lee Beom Soo, T.O.P, Jin Goo, Yoon Jae Mun including directors Bong Joon Ho, Ryu Seung Wan, Hur Jun Ho, Lee Jae, Im Pil Seong, Lee Kyung Mi & others showing great expectation for the film and they were not disappointed.

Many of the guests expressed clear excitement and admiration for Dir. KJW's latest work as being brutal yet powerful movie plus high praises for CMS and LBH' performances, especially coming from the directors. Source

2010.08.11 devil69.gif SAW THE DEVIL VIP Premiere

Watch the STREAMING on

or at PlanetBH HERE or Download FLV Clip up1.gif

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Dir. Bong Joon Ho

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Jin Goo

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T.O.P

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Lee Beom Soo

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Yoo Ji Tae

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Ryu Seung Beom

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Guest lbhforever

"...I want to become an actor that people will want to see me in a movie just because I am in it even though they have no idea what it is about."

rubie, thanks for sharing. I think he has already achieved his goal. Don't you think so?

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^ Thanks for the warm words, lbhforever.. really good to see others at the thread, too blush.gif.. I sure agree but he never stops giving his best as an actor.

August 20, 2010

[movie REVIEW] A shocking look at the corrosive power of evil

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After his fiance is killed by a psychopath, Su-hyun (Lee Byeong-hun) decides to find out

and torture the psychopath in extreme ways. Provided by Peppermint and Company

Buy tickets to “I Saw the Devil” directed by Kim Ji-woon, and you’ll step into a cinematic butcher shop.

The hardcore violence tops all previous Korean slasher films and is sure to get “Saw” fans’ blood flowing (unfortunately). In fact, a minute and a half of cannibalism reportedly had to be cut for Korea’s censors to agree to rate the film.

A serial killer named Cheol-jung (Choi Min-sik) brutally kills the fiancee of National Security Service Agent Su-hyun (Lee Byeong-hun) and throws chunks of the body into a river. Blinded by revenge, Su-hyun pursues Cheol-jung.

The plot begins in a very conventional way. What sets it apart is the nonstop blood splatter from beginning to finish. Choi even joked at a press conference that viewers should “bring umbrellas.”

The deranged killer uses a metal cane, an axe and a gallstone in his murders, as if squashing insects. He leisurely tunes a guitar in front of a mutilated corpse. As someone once said, humans are scarier than ghosts. The amoral psychopath wandering the streets looking just like anyone else sends a chill down the spine.

Already renowned thanks to his hit “The Good, the Bad, and the Weird,” director Kim has now forever made his mark on the Korean slasher genre. Answering questions about the amount of blood in his film, Kim said: “The movie only reflects current society.” Just last week, there were two murders, one in Chungnyangni near Seoul and one in South Gyeongsang, and the news of serials killers on the run has driven Korean civilians into panic.

The gore is indeed overwhelming, but unlike in the “Saw” films, it is not purely pornographic. At first, we cheer Su-hyun’s quest for revenge, but it quickly becomes clear that he has no intention of stopping, even at an eye for an eye. The cycle of bloodletting repeats itself, having lost its purpose.

The attentive, loving look on Lee Byeong-hun’s face as he sings to his fiancee at the beginning of the film is transformed into a blank stare, filled with cold, unquenchable hatred. In taking his righteous cause too far, he loses his humanity and becomes brutalized. The message, it seems, is that evil can turn any of us into a devil if we let it.

So, “I Saw the Devil” is better compared to “Oldboy” or “Battle Royale” - films in which extreme violence is used in the service of an idea that proves just as disturbing, if not more so, than the blood itself.

It is a well made film that features excellent performances from Choi Min-sik and Lee Byeong-hun. Choi’s frightening treatment of irreversible madness is incomparable, and Lee puts his action movie skills honed in “G.I. Joe” to good enough use.

Still, the movie’s unflinching realism - particularly its treatment of rape and violence against women - troubled me deeply.

Perhaps Kim’s message is that I should be happy that it still could.

By Seo So-ya Contributing writer [estyle@joongang.co.kr] l joongangdaily.com

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up1.gif A couple of I SAW THE DEVIL movie reviews

Read it here (thanks to taprokh for the highlight) and Mark Russell's take on it at The Devil From Nowhere :lol:

Obviously.. read at your own risk devil69.gif BEWARE OF THE SPOILERS

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Addition at Mark Russell's 'I Saw the Devil'
*thanks!*

UPDATE
: In response to the request in the comment below, I should mention that both Lee Byung-hun and Choi Min-shik give very strong performances in DEVIL. Lee is particular is very subtle and does a great job, although the film did not give him that much to do — most of the time his character is very passive and lurking, tracking Choi. His character is quite enigmatic and his feelings and thoughts are not well explained.
But Lee does very well with what little he has to work with, deepening a thin character
.

Choi has the much bigger role, and by nature it is a scenery-chewer — and in general, Choi has always been great at diving into a role and making it bigger-than-life. I am tempted to say Choi overdoes it in DEVIL, but that is the point of the character, isn’t it?

So high marks to both actors, especially Lee
. And most of the individual sequences in DEVIL are excellent — really, when director Kim wants to evoke horror or be funny or have action, he nails it. The problems with the film are mostly in the story itself, which is sloppy, inconsistent and very ugly.

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August 20, 2010

Controversial 'I Saw the Devil' eyeing one million mark

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The highly controversial and notoriously brutal & violent KJW-CMS-LBH feature 'I Saw the Devil' is set to break the 1 million admission mark on August 20th, according to the production house Peppermint & Company today.

Source: news.nate.com 1 l 2

default.jpg2010.08.15 'I Saw the Devil' stage greeting from daum

Watch on

or download Clip up1.gif

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August 20, 2010

Dir. Kim Jee Woon and Lee Byunghun at 'I SAW THE DEVIL' screening and dialogue session with the audience at 7pm at Dongdaemun Megabox in Seoul.

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Lots LBH pics at http://www.soompi.com/forums/index.php?showtopic=409&st=23020

More Dir. KJW pics at http://www.soompi.com/forums/index.php?showtopic=258325&st=180

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August 21, 2010

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'I Saw the Devil' is now confirmed a 1-million (admission) movie and still counting. It's currently at number 2 of the Korean Box-Office, following 'The Man from Nowhere.' Despite the controversial violent storyline and mixed feedback, the movie is doing considerably well and in steady position.

Also, according to BH and Dir. KJW in last night's dialogue session, the movie will likely be screened at the upcoming 15th Pusan International Film Festival in the Midnight Passion section of the festival which most probably the full uncut version.

Source: news.nate.com 1 l 2 l 3 l 4

Thanks to ylin at EverythingLBH for the wonderful highlight

4 Video Clips from the "Meet-the-audience" session on Friday.

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Please click here to view: http://tvpot.daum.net/source/Top.do?srcid=888968

^Dir Kim must have said something funny that have got the audience and BH laughing beside him :P

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August 21, 2010

Lee Byung-hun vs Choi Min-sik, who is really the devil? (Cine Review)

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Korean article at kr.news.yahoo.com

August 22, 2010

Local film industry cites need for Hollywood money

U.S. legislator to receive honorary doctorateSouth Korea, U.S. begin war gamesBeckham’s sister on state financial aid

To resuscitate the ailing local film industry, it must get into bed with Hollywood to co-finance and co-produce films, industry insiders said in a forum Friday.

From its struggles with online piracy, sharp contraction in overseas distribution and sales, and “a failure to get on board the emerging trend of multimedia convergence,” doom and gloom were the words to describe the future of the local film industry during the “Korean Films Going Global” forum at the Korea Chamber of Commerce in Seoul, Friday. “Unless the Korean film industry begins globalizing through co-financing, co-production, and content sharing with Hollywood, it will continue its course of decline,” said Seo Hyeon-dong, team leader of CJ Entertainment’s overseas investment and production division.

CJ is the current market leader among all major film studios having captured 27.3 percent of the market share this year from its closest rivals Showbox, Mediaplex, and Lotte Entertainment. 

Of the industry’s dire situation, Seo added that in order for the local film industry to bounce back “we must come up with content that is accessible to the world ― not just among Koreans.” “With the global film industry going digital, restrictions have been brought down and boundaries broken, and the industry has become one market.” Social networking and online content sharing sites such as Facebook and YouTube were mentioned during the conference as important factors in film marketing and promotion in addition to content development.

Seo added, “with the likes of YouTube, Facebook, and the iPhone ― where people all over can receive and share content ― the ability to seize the opportunity that such outlets can provide has become crucial in the development of ideas as well as for the industry’s survival.” On the continuing spread of online piracy, illegal distribution, and a reduction in overseas sales of Korean films this year, Seo said “Adding to the industry’s current crisis are paralyzing factors such as online piracy, illegal content distribution, and a contraction in overseas sales of our films.”

IMAGE Zhang Zhen and Hong Joo-ah in “Breath”

According to latest industry reports, there’s been a two-fold increase in illegal film distribution since 2006 when there were an estimated 36,000 piracy cases reported. In 2008 alone, the cost of damage from over 67,000 cases was estimated at 710 billion won. More alarming has been the sharp decline in export sales of local films as foreign distributors have been giving Korean films the cold shoulder.

IMAGE Jung Woo-sung in “The Good, the Bad, and the Weird”

Compared to the $76 million worth of film distribution rights sold to overseas markets in 2005, only a fraction of that amount was seen in 2008 with just over $20 million.

This year, it hasn’t gotten any better.

Based on reports from the Cannes International Film Festival earlier in May, only a handful of Korean films were sold to overseas distributors at the film market during the event. Of them, Kim Ji-woon’s western, “The Good, The Bad, the Weird,” was sold to distributors in France and the U.K., while Kim Ki-duk’s “Breath” was sold to the U.S. and the U.K.

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Lee Byung-hun in “I Saw the Devil”

They were the only two films foreign distributors purchased.

Adding to the industry’s concerns have been recent reports that annual theater attendance from movie-goers have been down since the previous year despite revenues reaching a record high on the back of the success of 3-D fare like “Avatar” and “Alice in Wonderland.”

Local cinemas saw a 14.6 percent spike in their total box office take over the same period last year while the number of admissions at multiplexes was down 3.9 percent, according to a recent report by the Korean Film Council.

Seo went on to declare that China’s film industry ― a country whose industry remains outside of the top 15 countries ― would overtake Korea by 2020. Korea is ranked by market analysts within CJ Entertainment at 11th in the world, behind U.S. at first, Japan at second and the U.K. at third.

IMAGE Won Bin in “The Man from Nowhere”

“The Chinese film industry is benefiting from a synergy effect due largely to the mass exodus of the Hong Kong film industry’s talent pool to mainland China,” Seo said. “As it looks now, the Chinese film industry will crack the top 10 before Korea does, by the year 2020.” To prevent the continuing decline of the Korean film industry Seo added, “our industry must come up with ‘global films’ ― films that can be applicable to a world audience. In order for this to be possible, we must link up with Hollywood studios to co-produce and co-finance films.”

Roy Lee, co-founder and producer at Vertigo Entertainment said during his keynote address that the feeling is mutual for Hollywood film studios as they too are seeking co-financing opportunities. He said major studios in Hollywood are also keen on the prospects of co-financing with studios from other countries to lessen their financial burden.

Lee added that this decision to reduce output has seen a steep contraction in film productions by American studios because of the dramatic increase in marketing costs and “the collapse of the DVD market.” “In the past, the studios financed their films with the belief that they could count on a certain amount of revenue generated by the DVD release,” Lee said.

“At one point, the revenues generated by a film on DVD would match or even exceed the amount of revenue generated by the theatrical release. Now that the studios cannot rely on the revenue stream of the DVD release, it has caused the studios to reduce the amount of money they would typically use to fund the film production.” Lee is credited for ushering in the Asian remake boom that started with the American version of the Japanese horror film, “The Ring” in 2002.

Lee Joo-ick, CEO of Boram Entertainment also spoke of the non-existent home entertainment market in Korea contributing to the decline of the film industry. He stated Korea had a “less than spectacular DVD and home entertainment market to begin with,” and added “in Japan, DVD sales have not dwindled as there is strong demand in content for the home entertainment industry. Japanese investors can recoup costs through ancillary revenue generated by DVD sales.”

“This is in contrast to the Korean film industry where its studios have to rely on revenue made solely from its theatrical run and this in turn causes studios to be cautious of taking risks with new and innovative content.” 

By Song Woong-ki (kws@heraldm.com) koreaherald.com

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movie1.gifBox Office 2010.08.20 ~ 2010.08.22 (won)

1. The Man from Nowhere 4,996,828,500

2. The Last Airbender 6,343,380,000

3. I Saw the Devil 2,217,525,500 devil69.gif

4. Inception 1,964,135,000

5. Perfect Education7 1,467,319,000

istd_boffice2.jpg

Source: KOFIC

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