❤️Kim Soo Hyun ❤️ 김수현❤️

[Guest EnnairamA]

So tomorrow,lets all reach the 30% votes ok???? Have a good night sleep and rest well and gather all your energy for tomorrow.

[moonlight88]

22.9% now. Waiting for 30% then going back to sleep

[Guest EnnairamA]

@moonlight88‌ , may I know what time is it there now?

[moonlight88]

@EnnairamA‌ : its 5:48am over here, dear

[Guest TanyaN]

@moonlight88, may be you want to be my friend? Is day time here too.

[moonlight88]

@TanyaN: we are friends, days or nights, hehe. Come quickly, 30% !!! Coz I need to sleep again ). PYC: 32.1% -> 32%. Can we take out at least 5% from Movie section and add it into Drama one for our boy, pls? My patience is being challenged now. (Oh shame on me: I mean 23%, not 30%)

[Guest EnnairamA]

A Jimmy Choo Shoe’s Path to Being a Global Best Seller

The Abel Sells Out in Asia After an Appearance on a Korean Show

A glittery Jimmy Choo heel was flying off the shelves in Shanghai and Beijing. Store clerks notified executives at the brand’s London headquarters that clients were coming in with smartphone snapshots of the shoe on a mysterious new television show. Within days, the Chinese stores were sold out, and so was Seoul.

As demand for the shoe rippled around the globe throughout January, moving from Asia to Europe and finally to the U.S., Jimmy Choo’s chief executive Pierre Denis got a crash course in the impact of Korean and Chinese media, even as he faced hurdles getting more of the shoes manufactured. The shoes are finally starting to arrive in stores, four months later.

The tale of the shoe, a dainty $625 pump called the Abel, illustrates how fads, magnified and fueled by social media, now move around the globe far faster than manufacturers of handmade luxury goods can respond. It also says a lot about the growing importance of Asian consumers and the way they consume entertainment media and luxury goods.

Korean film star Jun Ji-hyun slipped on the Jimmy Choo pump, in a sparkly gray color called “anthracite,” on the second episode of a new Korean soap opera. The show, “My Love From the Star” (the translation that is preferred, among many, by the production company, SBS International Inc.) launched in Korea on Dec. 18, and soon after in China.

Its plot twists like a telenovela: In the show, a handsome alien, played by actor Kim Soo-hyun, has been stranded on earth for 400 years, never aging, and winds up living next door to Ms. Jun’s character. Romantic tension, nasty rivalries, Mr. Kim’s superpowers, and frequent flashbacks to the 17th-century Joseon Dynasty carry the comedy/drama through 21 episodes. It airs twice weekly.

The series is a phenomenon in Korea and in China, where Korean shows garner huge audiences. In China, the show has been a top draw on online video platforms and a trendy topic on China’s Twitter-like Weibo. When Ms. Jun ate fried chicken and beer in one episode, Chinese restaurants reported a surge in orders. Her Yves Saint Laurent lipstick in “rosy coral #52” and a Samsonite leather backpack worn by Mr. Kim have seen sell-out sales.

Samsonite says it wasn’t told in advance that Mr. Kim would wear the backpack on the show. The company “inevitably missed out on some sales before the stock could be replenished, which took approximately 1 1/2 months,” says Leo Suh, Samsonite’s president for Asia Pacific & Middle East. The company subsequently reduced its lead time to 45 days.

The show’s unexpected consumer impact “definitely helps the show’s distribution around the world,” says Kevin Kim, director of business development for SBS International, which has distributed the show in China, Japan, Taiwan, the Philippines and elsewhere in Asia. It is available with English subtitles online, and is currently being dubbed in Spanish for distribution in Latin America.

Fashion brands work overtime these days to get their products on television and red carpets. They send items to stylists, give them free to celebrities, and set up give-away booths before Hollywood awards. Press agents email photos of the hits and plaster social media with them. Usually, these are brand-building exercises, as when Saint Laurent dressed Bruno Mars and his band for a Super Bowl appearance.

But Jimmy Choo—which hadn’t paid for a product placement on the Korean TV show, according to a spokeswoman—had no advance notice for the shoe’s big moment. The Abel had already been in stores for months when it appeared in episode two, which aired Dec. 25, as well as episodes three and four.

The Abel pump is part of Jimmy Choo’s “Anouk” family—a group of best-sellers from the Choo 24:7 collection that come out seasonally in an ever-changing variety of colors and materials. The Abel, which has a 100-mm high heel, is almost identical to the Aza, a 50-mm version worn by Michelle Obama.

A stylist working for “My Love From the Star” requested the anthracite Abel, which has a glittery, fairy-tale look, along with several other styles. A plot line called for a Cinderella-type shoe that would play a key role—with several close-ups—in a case of identity confusion between two characters.

In January, with demand for the shoe swelling in much of Asia, the company’s Hong Kong office drew up an illustrated story board showing images from the show to explain the phenomenon to executives in Europe. The anthracite Abel sold out completely in Asia in January. Requests came from Dubai and Europe, and the shoe sold out in the U.S. by late February. Store clerks took names for a wait list.

But production of the shoe model, part of the brand’s fall 2013 collection, was long finished. The company was producing shoes for fall 2014.

Mr. Denis and his team had produced only a few hundred pairs (he declines to share specific numbers) of the Abel in the anthracite color. The company had special-ordered the shoe’s complex, layered, glitter fabric from a family-owned textile company in Great Britain. In Italy, the fabric was hand-stitched and nailed on to shoe lasts, and then left to rest to take on the shape of the mold. The production took four months—standard for handmade shoes.

Still, in January, Mr. Denis demanded a re-order of the anthracite Abel pumps, in “a couple of thousand” pairs—a massive order for the brand of one style. The move, he says, required re-jiggering production among the Italian factories.

For years, film and TV-inspired trends mostly came from Hollywood. In the late 1990s, “Sex and the City” turned Carrie Bradshaw’s shoe fetish into a national pastime. Saks Fifth Avenue later gave its Manhattan flagship’s shoe floor a ZIP code (10022-SHOE).

Jimmy Choo, known for strong, sexy cuts and Italian craftsmanship, has benefited from TV exposure. Named for the British cobbler who founded it in 1996 with former fashion editor Tamara Mellon, the brand has had its bumps, including Mr. Choo’s departure. When the brand was sold to Swiss luxury group Labelux Group GmbH in 2011, Ms. Mellon and then-chief executive Joshua Schulman resigned. Mr. Denis was wooed from LVMH, where he held executive positions with Dior and John Galliano. He is aggressively expanding Jimmy Choo around the world. “The growth is in Asia,” he says.

The brand hopes for more “My Love From the Star” appearances. But there is competition. “We’ve reached out to the show to offer them more,” says spokeswoman Dana Gers. “But I think a lot of other brands have discovered it.”

Write to Christina Binkley at christina.binkley@wsj.com

source: ayronicstumblr

[Guest EnnairamA]

http://ayronics.tumblr.com/image/84408502837

[moonlight88]

Yayyyyyyyyyyy! 23% finally. Bedtime again. @TanyaN: pls look after the vote results for us. Its ur duty now. Lol, jk.

[meliffic]

moonlight88 said: Yayyyyyyyyyyy! 23% finally. Bedtime again. @TanyaN: pls look after the vote results for us. Its ur duty now. Lol, jk.

[moonlight88]

meliffic said: moonlight88 said: Yayyyyyyyyyyy! 23% finally. Bedtime again. @TanyaN: pls look after the vote results for us. Its ur duty now. Lol, jk.

[meliffic]

moonlight88 said: meliffic said: moonlight88 said: Yayyyyyyyyyyy! 23% finally. Bedtime again. @TanyaN: pls look after the vote results for us. Its ur duty now. Lol, jk.

[Guest TanyaN]

ok goodnight, is go back 23%.

[sophiesyc]

 He's back at 23%.... only 9% different.. we can do this!!

[Guest EnnairamA]

@EnnairamA‌ : its 5:48am over here, dear

@@@@

Oh sorry for late reply, right now, it is 2:59PM here. I will be off from work in three hours. I guess we are already friends here because if KSH.

[Guest nfianny]

>> Hi friend, I have downloaded the app, entering my credit card detail and ...got stuck at "postal >> code" (. I have tried to type any numbers but they just didn't appear. Help, pls !!! Hi Moon, which page do you have problem with postcode? In Google Wallet? Please use postcode similar to your postcode of billing address.

[Em1972]

Sadly I can only give moral boost to threaders of this fan page. Much as l want to vote...this iphone is useless...grrr

#:-S

[Guest EnnairamA]

>> Hi friend, I have downloaded the app, entering my credit card detail and ...got stuck at "postal >> code"

(. I have tried to type any numbers but they just didn't appear. Help, pls !!!

Hi Moon, which page do you have problem with postcode? In Google Wallet? Please use postcode similar to your postcode of billing address.

@@@@

just use 000000 if you dont have. I know in Hk no postal code

[Guest EnnairamA]

@nfianny‌ when I was in HK and opened a credit card there, I also encountered the same problem but I was quick to think of using zeros because all you need to do is fill it up but if you write down wrongg numbers, it will be declined. The zeros worked for me.

[QuynhT]

Emily RolloA said: Sadly I can only give moral boost to threaders of this fan page. Much as l want to vote...this iphone is useless...grrr #:-S