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69% of women's cosmetics buyers choose TV brands
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20174
Date Created
2020-03-17
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Cosmetics for women buyers 69% upon brand selection TV advertising influences

- TV advertising is powerful stand Step brand awareness -

 

Korea Broadcast Advertising Corporation ( kobako , President gimgiman ) is the analysis of the women's cosmetics purchase behavior 3 Mon Consumer Behavior Survey (MCR) has announced . Women's cosmetics buyer 69% has responded as a large part of the impact when choosing cosmetics brand advertising , among them TV ad that showed a bigger impact on brand awareness rather than stage a brand purchase stage . It was found that they value skin type fit more than price or brand [ Figure 1].

 

[ Figure 1] Advertising influence and brand selection criteria when selecting a brand

99b236e633d84f4eb74141b02a38f258

 

Women of all respondents 89% of the recent June and the experience of buying your women's cosmetics months , 2-3 in the month one times (42%) of survey that the rate of purchase of cosmetics . The purchase rate of women in their 30s was relatively high, and 96% of buyers said they were willing to repurchase . [ Fig. 2]

 

[ Figure 2] Women's cosmetics purchase and repurchase intention

 

In the brand recognition survey, Sulwhasoo was the highest at 93% , followed by Hera (91.0) and SK-II (89.7) . Top 10 domestic brand among brands, 8 dogs , overseas brands 2 were dogs . Last June in a brand-month investigation in purchasing top 10 domestic brands of the brand 8 took the dog . SK-II, which ranked high in the recognition survey, had a low response of 1.2% in the real purchase survey . [ Fig. 3]

[ Figure 3] Women's cosmetics brand awareness and recent purchase brands 

Finally, the respondents for cosmetics Anti-Pollution attracting attention recently 48% had a response that the future purchases doctors , 50 showed that the purchase intent of women against higher .

Kobako consumer behavior is investigated by selecting a sector with a monthly marketing issues (Media and Consumer Research) has carried out . Nationwide surveys 10 000 20 ~ 59 year-old men and women 1000 dwaeteumyeo conducted by the people , 95% margin of error in the confidence level is ± 3.1% p it.                                

viewimage.php? no = 24b0d769e1d32ca73ded83fa11d0283177940c12fe472eea84be03aa996712b2d9cede72b4160fcdfda701a94b887f6b3f90130cbe5361eecb4213af1e313404b867944a38d4435c554d2b3a79f6a
 
According to Kobaco,
Sulwhasoo (93%) ranked first in the brand recognition survey ...
In addition, as a result of researching the top 10 brands purchased in the last six months, Sulwhasoo ranked first with 9.3% .
https : //www.yna.co.kr/view/AKR20200317159800017
https://www.kobaco.co.kr/site/main/board/news/20174?sc=&sv=Consumer#non...source credit @https://www.kobaco.co.kr/site/main/board/news/20174?sc=&sv=Consumer#none and @SHKDC
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12 K-Dramas Worth Watching Again And Again

RIP to our eyebags.
by RETTY CONTRERAS | 5 hours ago  

Sometimes, it's hard to move on to new shows when you're still not over the ones you've watched. Here, we listed down 12 well-loved K-Dramas that are worth watching over and over again and where you can watch them!

 

Goblin, 

Descendants of the Sun

Starring: Song Joong Ki, Song Hye Kyo
Where to watch: Netflix, Viu
Why you should rewatch it: Maybe Big Boss was the first man in uniform you loved. Also, let’s be real. The kilig in this series is off the roof!

Encounter

Starring: Park Bo Gum, Song Hye Kyo
Where to watch: Viu
Why you should rewatch it: Here for the insanely adorable and hopelessly in love Bo Gummy. Also, that scene of him singing sweetly to a hungover Hye Kyo? #BoyfriendGoals

 

What’s Wrong With Secretary Kim, Fight For My Way, Weightlifting Fairy Kim Bok Joo, Strong Woman Do Bong Soon, The Heirs, 

Full House

Starring: Rain, Song Hye Kyo
Where to watch: Netflix, YouTube
Why you should rewatch it: If you like masungit male leads and would like to remember why you crushed on Rain so hard in 2004, this one's for you.

 

 

She Was Pretty, Suspicious Partner, Sky Castle, source credir @https://www.cosmo.ph/entertainment/k-dramas-worth-watching-again-a1027-20200318?ref=feed_1

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5 Romantic Korean Dramas Starring Beautiful Artist Song Hye Kyo 
Siti Hafadzoh | Thursday, Mar 19 2020 06:00 WIB  

5 Romantic Korean Dramas Starring Beautiful Artist Song Hye Kyo 
5 Romantic Korean Dramas Starring Beautiful Artist Song Hye Kyo 5 Romantic Korean Dramas Starring Beautiful Artists Song Hye Kyo / Photo: Special
Jakarta - Beautiful actress Song Hye Kyo has starred in various famous Korean dramas. His name is even familiar in the Korean entertainment industry.
Some Korean dramas starring Song Hye Kyo have been liked and eagerly awaited by many people. One of them is also considered the most romantic Korean drama of all time. Hemm, you know which movie, Bun? Hehehe.
If you are still curious, here is HaiBunda summarizing 5 Korean dramas starring beautiful actress Song Hye Kyo.
1. Full House
Full House is one of the most talked about romantic dramas of all time. In this drama, Song Hye Kyo plays the role of Han Ji Eun who must marry a contract with Lee Young Jae (Rain).
The house Ji Eun lived in was sold by friends who betrayed her. In fact, the house was built by Ji Eun's father. The full house buyer is Young Jae, a famous actor.
Ji Eun and Young Jae decided to live together. At first Ji Eun worked as a servant for Young-jae so she could buy her house back. But, then they undergo contract marriage. This is where the thrill continues, Bun.  
2. That Winter, the Wind Blows
in the  dramathis, Song Hye Kyo plays the blind girl named Oh Young. He is an heir to a company and does not believe in love.
On the other hand, there is Oh Soo (Zo In Sung) who was abandoned by his parents in an orphanage since he was a baby. Oh Soo pretends to be Oh Young's sister to make a living.
Oh Young himself had to go through difficult times when he lost his eyesight and his father passed away. This woman must protect herself from the people closest to her.
3. Worlds Within
Song Hye Kyo plays Joo Joon Young who works as a drama producer. Worlds Within tells the love story of Joon Young and Jung Ji Oh (Hyun Bin) who also work as producers.
Both have opposite personalities, Bun. Joon Young is stubborn, perfectionist and ignorant. Meanwhile, Ji Oh is a caring person despite his harsh appearance.
Joon Young and Ji Oh have each other's love stories. I was so close, they often told each other about each other's love stories. In fact, formerly Joon Young and Ji Oh were lovers. Wow, how does this movie end?
4. Descendants of the Sun
This time Song Hye Kyo plays a doctor named Kang Mo Yeon. Descendants of the Sun tells about Mo Yeon's love story with the soldier , Yoo Si Jin (Song Joong Ki).
The two met when both were on duty. Si Jin is interested in Mo Yeon's beauty.
They then get along with each other. But, their relationship was hampered because of Si Jin's work demands. Various war conflicts make their love story a tug of war. Anyway make your heart pounding while watching it. Just watch the movie!
5. Encounter
Cha Soo Hyun (Song Hye Kyo) has a rich family background. He divorced her husband after knowing the man was having an affair. Soo Hyun's life is often arranged by people around him.
When going to Cuba, he accidentally met with Kim Jin Hyuk (Park Go Bum). Jin Hyuk is an ordinary, free-spirited youth.
Jin Hyuk and Soo Hyun spent so much time together. Although they have striking differences in background and age. How is the story going?
Congratulations on choosing a Korean drama to watch today, Bun.
Source Credit @https://www.haibunda.com/moms-life/20200318192838-76-86179/5-drama-korea-romantis-yang-dibintangi-artis-cantik-song-hye-kyo

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7 Female Asian Fashion Icons You Need To Know   

7 Female Asian Fashion Icons You Need To Know

By Kristy Or
March 19, 2020
If you’re ever looking for some fashion inspiration, we present to you the female Asian fashion icons you need to know
Zhang Ziyi
Fan Bing Bing
Faye Wong
Liu Wen
Song Hye-Kyo 
The Hallyu wave brought forth numerous Korean singers, actresses and entertainers, including South Korean actress Song Hye-Kyo. Song achieved Asia-wide success with lead roles in multiple Korean television dramas including Full House (2000) and Descendants of the Sun (2016). Song is currently the brand ambassador for renowned Parisian jewellery Maison Chaumet and Korean beauty brand Sulwhasoo.
See also: Exclusive Interview: Song Hye-Kyo On Fame And Fate
Shu Qi
Tao Okamoto
TAGS
FASHION PEOPLE 
Source Credit @https://hk.asiatatler.com/style/female-asian-fashion-icons-you-need-to-know
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Missing her old works. Full House and Autumn In My Heart are my favorite. Been rewatching Full House once in a while when I'm down. Kyo was so cute and beautiful. I remember she was the name of every Asian dramas and movies. She was the most known Korean actress than and now. Really hope she'll have a drama soon.

 

 

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Song Hye Kyo came out 20 days after returning from Milan, gaining attention for this moment

Young Intellect Eri  3 giờ trước

It seems that Song Hye Kyo has returned to normal life after a period of self-isolation because she attended an event in Italy. Not long ago,  Song Hye Kyo  and some Korean artists attended Fashion Week in Milan, Italy. So after returning, they were asked to isolate themselves to ensure the safety of the community. 

In the past 20 days, Song Hye Kyo has not made any move on social networks, nor did she have any information about her. However, recently, the actress "Descendants of the Sun" has been revealed through pictures posted by her best friend on Instagram.

It can be seen that Song Hye Kyo is still completely healthy and fresh. She wore a bare face, wore a simple sports outfit but was still very radiant and beautiful. She happily posed beside the dog with a cheerful spirit.

Song Hye Kyo came out 20 days after returning from Milan, gaining attention for this moment - Photo 2.

Seeing this image of Song Hye Kyo, the fans of the actress were also relieved to know that her current situation is still healthy.

Song Hye Kyo came out 20 days after returning from Milan, gaining attention for this moment - Photo 3.
Song Hye Kyo came out 20 days after returning from Milan, gaining attention for this moment - Photo 4.

Photos of Song Hye Kyo during the trip to Milan...source credit @https://m.afamily.vn/song-hye-kyo-lo-dien-sau-20-ngay-tro-ve-tu-milan-gay-chu-y-vi-khoanh-khac-nay-20200322150807133.chn

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I just discovered her, wow she is the most beautiful Korean actress in her late 30s I've seen so far :) 

 

I don't know too much about her, but she could be an international model.  

 

kyo1_awtb.jpg

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Newsis

[Corporate, social contribution to shine in crisis] Kolon FnC, struggling medical team ... "Please pack it"

Article entry 2020.03.22. 8:00 AM. 
Quick-dry sweat-shirt, non-stick pants delivered
NISI20200319_0000497703_web_20200319163239_20200322080112255.jpg?type=w430View original
[Seoul = Newsis] Appearance of clothing items to be supported by public health doctors dispatched to Daegu. (Photo = Kolon FnC provided)[Seoul = Newsis] Reporter Lee Seul Lee = The Kolon Industries FnC division delivered essential clothing to field medical staff struggling to prevent the spread of the new coronavirus infection (Corona 19).
To prevent the spread of the new coronavirus infection (Corona19), clothing items were supplied on the 8th to public health doctors in Daegu who are struggling in the front line.
The public health doctors dispatching 200 million won worth of clothing, such as 2000 sweatshirts and quick-drying functional T-shirts from the outdoor brand 'Kolon Sports' and 887 suits from the casual brand 'Hydout', are being dispatched through the Korea Public Health Council. Was delivered.
Medical staff wear Level D protective clothing, circulation pumps, and even masks, so they have no choice but to sweat a lot. Kolon FnC decided to support sweat-absorbent quick-drying T-shirts and tight-fitting pants for the working environment after close consultation with the Association of Public Affairs.
In addition, Kolon FnC 's brands continue their social contribution activities through various activities. 'Archive Abke', which shows shoes and bags in sheepskin material, is 'Learn & Share'We have donated it to the Social Welfare Community Chest by conducting a relay donation campaign. In collaboration with artists in Seoul, one-day class is provided as a relay to customers and class fees are donated.
The women's shoe brand 'Shoe Comma Bonnie' supported the 'SUE COMMA YOU' project with Song Hye-kyo, a model in the fall / winter ( F / W ) season last year . Song Hye-kyo released ankle boots 'KYO' , which reflects the design and fit that she wants to wear, and made a portion of the proceeds from the sale as sneakers to donate to the Korea Youth Counseling and Welfare Development Institute.
The female handbag 'Kuron' celebrated the 10th anniversary of the launch and launched a donation campaign. With the newly reinterpreted classic 'Stephanie', she photographed a pictorial and donated a portion of the sales amount to 'East Social Welfare Society', a single mom self-reliance support organization.
The men's wear brand 'series' carries out a 'warm heart campaign', a social contribution project that supports culturally marginalized people every year.
Meanwhile, Kolon FnC provided masks, hand sanitizers and hand sanitizer sprays to a total of 1,365 stores of 25 brands. 4,100 original filters and 8200 filters, and hand sanitizers and sprays, each supported more than 1500 filters.
☞ Sympathetic media Newsis ashley 85 @ newsis.com...source credit @https://n.news.naver.com/article/003/0009769751
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