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gumtaek

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About gumtaek

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  1. Park Bo Gum 박보검 朴寶劍 Bak Bo-geom

    Another interview in Japanese magazine
  2. Park Bo Gum 박보검 朴寶劍 Bak Bo-geom

    @willenette: You're welcome! Happy to have you in the thread!
  3. Park Bo Gum 박보검 朴寶劍 Bak Bo-geom

    The young man in the video was Bogum's teacher in playing the instrument.
  4. Park Bo Gum 박보검 朴寶劍 Bak Bo-geom

    Looking at the picture, you might ask, "But what about Bae Yong Jun and Lee Jung Jae, aren't they male models? Why did the article say that Park Bogum is the first male model of Ghana Chocolate? Summary of the Article: After re-reading the article, Ghana's advertising strategy has made their models into stars. In short, the Ghana Advertisement was like these models' passport to stardom. The models Bae Yong Jun and Lee Jung Jae were supporting the actresses who were the main models of Ghana Chocolate. Aside from cosmetics, Ghana Chocolate was the most popular advertising product for actresses. Then came the dramatic shift: For the first time in the history of Ghana chocolate they chose a male model as the main CF endorser who was already an icon, a celebrity, a star, in the person of Park Bogum to endorse the product.Then they explain why the chose Bogum. Ghana Chocolate is advertised a "a soft piece of one's heart" which matches the gentle and sweet image of Park Bogum. Moreover, Park Bogum has cross-generational fans: teens, 30s, 40s, etc. Whereas before teens were not the avid consumers of the product, with Park Bogum endorsing the product, they saw a marked increase of teen consumers of Ghana chocolate. http://m.news.naver.com/read.nhn?mode=LSD&mid=sec&sid1=101&oid=018&aid=0003991607
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