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Marni for H&M

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Posted

Available March 8th, 2012

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With Versace resort wear, David Beckham's undies and now Marni, H&M is on a roll in 2012.

H&M's collaboration with Italian womenswear label Marni was announced last November but is fast approaching. The colorful goods, which will surely reflect Marni designer Consuelo Castiglioni's penchant for graphic prints and jewel tones, are set to hit stores on March 8.

But Fashionista spied what is likely the first campaign image on The Fashion Spot, showing a brooding, darkly lit scene with a model lounging in a shiny print blouse -- only 69.65 euros.

While not much else is visible in the way of clothes, the colors are rich and the contrast of prints (the ad shows geometric patterns against paisley against leopard print) gets us excited for the actual goods.

We're guessing the line will be chic, fashion-forward, understated and somewhat dark, just like the upcoming commercial's director, Sofia Coppola. Coppola is helming the video portion of the Marni for H&M campaign, as indicated in the bottom left corner of the new ad.

http://www.huffingtonpost.com/2012/01/27/marni-for-hm_n_1236319.html

Marni for H&M Preview: http://www.fashionologie.com/Marni-HM-Preview-Pictures-20620597?

Marni for H&M Video: http://www.youtube.com/watch?feature=player_embedded&v=9wK-CgE8mdI

BTS: http://www.youtube.com/watch?feature=player_embedded&v=A7x4pCMRVQw

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Posted

I'm really excited for this collection, I'm a fan of Marni and I hope she doesn't disappoint like Versace. -_-

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Posted

Here's the complete collection. Prices range from $19.95 to $129 -- most are priced around $80.

LADIES

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Posted

MEN

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Credits: Fashionista

Please do not hotlink

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Posted

Wow, the entire collection is fairly retro. It's not my really my cup of tea but I do like some of the men's pieces.

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Posted

Interesting pieces. Might get the collar in the women's collection and the magenta/yellow dress.

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Posted

I can not wait for this collection.

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Posted

advertisement photos of the collection

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Posted

I love H&M and I've always been pretty excited about their collaborations, but literally nothing in this collection calls out to me. Still, I'm quite excited to see how people would style these clothes

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Posted

I really like quite a few pieces but I'm not sure I want to wait several hours in line...

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Posted

I think this collection is quite good! Gonna check out more when its out! *cant wait*

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Posted

a lot of the clothes don't seem that wearable for younger people, but the jewelry is so cute!

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Posted

Waaah, I am so happy that they included a Men's collection :)

My heart just dropped, haha :)

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Posted

This collection is coming out tomorrow! Is anyone going to go line up?

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Posted

If anyone missed out, I have some pieces from the collaboration in H&M size 4 that I'll probably return...lemme know!

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Posted

The collars...so amazing!

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Posted

TBH, I don't like the pieces - I think they're dreadful. I dont know but I like timeless pieces better than tacky pieces. I'm pretty sure most of those people who have waited on line were waiting to buy to sell on eBay for 5x the price than opposed to those who really wanted to get it for the style.

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Posted

I saw the ads when I was in Singapore recently, and have the h&m magazine with them in it. I like some of the styles, but too bad I'm not in Singapore anymore.. Sigh!

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Posted

I wonder when they will open H&M online store for US buyers!

Last year they said it'd be around end 2011-early 2012 :(

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