Hi Soompi members!
Can you help me with a school project? I want to know, "What makes a car company look innovative?"
This is for a Brand Management class that wants us to think theoretically about how many car companies try to brand themselves as cutting edge. I thought maybe I could hear some opinions.
Like what demonstrations of "innovation" help certain companies stand out in that regard. Thanks in advance!
â˜† HB 2008 - DBSK . HB 2010 - 2PM â˜†