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HOW CHINA'S LOVE FOR ALIEN TV COMEDY LIFTED KOSPI STOCKS[Bloomberg - August 18, 2014]

What do an alien love story and the card game baccarat have in common?

They’re helping to attract record numbers of Chinese tourists to South Korea -- a boon for the $1.3 trillion economy and a stock market enjoying its third year of gains. Visitors from China rose 54 percent to 2.7 million in the first half, enticed by Korea’s hit television 

 “My Love from the Star,” K-Pop singers and an expanding casino industry.

The influx of Chinese shoppers is helping shield Korea’s economy from a stronger won and boosting President Park Geun Hye’s efforts to leverage pop-culture success into thriving fashion, cosmetics and services industries. Amorepacific Corp. (090430), the face-cream maker whose ads include the female lead from “My Love,” surged 105 percent this year, while Hotel Shilla Co. (008770), which got 76 percent of sales from Chinese visitors in 2013, rose 92 percent. [more]

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JJH's influence on South Korea's economy. 

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'11 Years Dedicated Gianna Jun'

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[by Choi Kwang Je] 11 years. These are the years that actress Gianna Jun modeled for LG Care’s hair product brand Elastine.
With the phrase “I did Elastine,” Gianna Jun created a syndrome in advertisement industry. Since 2001, Elastine and Gianna Jun have continued to be more than business partners.
For a long time, Gianna Jun and Elastine have kept a spirit of mutual help. Gianna Jun created her own brand identity and Elastine kept the 1st place in shampoo industry.
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As this dear contract ended recently, Elastine made a tribute advertisement to thank its beloved model Gianna Jun.
Tribute albums have been made pretty often, but there was no such case as tribute advertisement. Accordingly, it caused a big issue in the industry. 
To public, Gianna Jun was ‘Elastine’ and ‘Elastine’ was Gianna Jun. People automatically thought of the other one. Therefore, it was also a hot issue for most of the Koreans who are familiar to the advertisement.
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The tribute advertisement was made pretty simply. It comprised of major shots from Elastine’s 12 advertisements and added the following message, “You awoke our hearts, and Elastine could have received such big love because of you. We will always support you.” Through this advertisement, Elastine sent the nicest farewell to Gianna, who built luxurious image of Elastine and contributed to the magnificent development of the brand. When the advertisement was delivered to the actress, she was truly amazed and thanked the company.
The advertisement was made for gift purpose only in the beginning, but it was later aired on TV, attracting attention of every person. As the past 11 years of Gianna and Elastine captured the public again, a new way of marketing made another success.
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First of all, the point is that it is the first ever tribute advertisement made in Korea. This new idea of advertisement was more than enough to attract people’s attention. The relationship between the actress and the brand was commercial, but the freshness of this advertisement drove a new type of advertising impact.
Moreover, Elastine could strengthen the brand image as it revealed its true intention of planning, a gift purpose. As the relationship ended in human:human rather than in model:corporate, it raised people’s preference to the company. Gianna Jun, the biggest K-Wave star, certainly played a big role in building Elastine’s brand image. The comment ‘I did Elastine’ left a strong impression to consumers and helped the brand to win the 1st place in shampoo market.
The 11 years could last peacefully because they had trust in each other and Elastine showed manners to the star when the relationship finally came to an end. The tribute advertisement will be remembered in people’s heart. (photo by LG Care, Elastine, captured from YouTube)
http://bntnews.co.uk/app/news.php?nid=12697
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JUN JI HYUN is overall #2, artist #1 of the July Most Desirable CF Model Chart

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(source: Weibo @全智賢BYONE站)

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I know it's a pity that goddess couldn't top the chart this month, BUT:

- goddess has topped the chart for 5 consecutive months (from Feb to June), and during which and until this month, she never got less than double digit (she's the only one achieving this);

- AND MOST IMPORTANTLY!!! -

- considering goddess has been involved in controversies... the Bottled water CF and Kloud CF (all related to CFs), it's already a very great achievement that she could still get top spot among artists and overall no.2.  And there is a considerable distance between her and the no.3.

- compared to last month (her score was 10.97, there is an increase in her score this month, to 11.04); THIS IS A VERY STRONG INDICATION THAT THOSE CONTROVERSIES DIDN'T AFFECT HER IMAGE MUCH!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! I AM SO RELIEVED NOW. after worrying for months for her bottled water CF and Kloud CF.

 fighting goddess! fighting Assassination! (well but she will have a function in Shanghai on 8.23, let's look forward to it tgt!!)

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Guest spectators77

loyun said: "Assassination" update!!!

[Korean News]
Park Byeong Eun will be JUN JI HYUN's husband in "Assassination"

Actor Park Byeong Eun will join "Assassination" as a pro-Japanese man who would be executed by his wife, sniper JUN JI HYUN.  "Assassination" will be directed by Choi Doon hoon and played by JUN JI HYUN, Lee Jung Jae and Ha Jung Woo etc.  It is about Korean independent movement against Japan, a complicated plot related to the imperial Japanese occupation era.  The splendid cast and big scale shooting is the hot topic right now.  The movie will be filmed in this autumn. 
(Cr: Weibo @全智賢BYONE站, translating http://mbn.mk.co.kr/pages/news/newsView.php?category=mbn00007&news_seq_no=1938810)

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brycemckinsey said: loyun said: "Assassination" update!!!

[Korean News]
Park Byeong Eun will be JUN JI HYUN's husband in "Assassination"

Actor Park Byeong Eun will join "Assassination" as a pro-Japanese man who would be executed by his wife, sniper JUN JI HYUN.  "Assassination" will be directed by Choi Doon hoon and played by JUN JI HYUN, Lee Jung Jae and Ha Jung Woo etc.  It is about Korean independent movement against Japan, a complicated plot related to the imperial Japanese occupation era.  The splendid cast and big scale shooting is the hot topic right now.  The movie will be filmed in this autumn. 
(Cr: Weibo @全智賢BYONE站, translating http://mbn.mk.co.kr/pages/news/newsView.php?category=mbn00007&news_seq_no=1938810)

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@brycemckinsey Ha Ji Won is in the other movie with Ha Jung Woo called "Chronicle Of A Blood Merchant" which was written, starred and directed by Ha Jung Woo. They just finished filming over the summer. 
I don't think there are other actresses slated to star in Assassination. Like the film Berlin File Jeon Ji Hyun is the only rose amongst the thorns. ;)

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Guest spectators77

loyun said:

brycemckinsey

said:

loyun

said:

"Assassination" update!!!

[Korean News]


Park Byeong Eun will be JUN JI HYUN's husband in "Assassination"

Actor Park Byeong Eun will join "Assassination" as a pro-Japanese man who would be executed by his wife, sniper JUN JI HYUN

.  "Assassination" will be directed by Choi Doon hoon and played by

JUN JI HYUN

, Lee Jung Jae and Ha Jung Woo etc.  

It is about Korean independent movement against Japan, a complicated plot related to the imperial Japanese occupation era

.  The splendid cast and big scale shooting is the hot topic right now.  The movie will be filmed in this autumn. 


(Cr: Weibo @全智賢BYONE站, translating http://mbn.mk.co.kr/pages/news/newsView.php?category=mbn00007

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Guest queenjihyun

JUN JI HYUN is overall #2, artist #1 of the July Most Desirable CF Model Chart

<-------------------------------------------------------------

I know it's a pity that goddess couldn't top the chart this month, BUT:

- goddess has topped the chart for 5 consecutive months (from Feb to June), and during which and until this month, she never got less than double digit (she's the only one achieving this);

- AND MOST IMPORTANTLY!!! -

- considering goddess has been involved in controversies... the Bottled water CF and Kloud CF (all related to CFs), it's already a very great achievement that she could still get top spot among artists and overall no.2.  And there is a considerable distance between her and the no.3.

- compared to last month (her score was 10.97, there is an increase in her score this month, to 11.04); THIS IS A VERY STRONG INDICATION THAT THOSE CONTROVERSIES DIDN'T AFFECT HER IMAGE MUCH!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

I AM SO RELIEVED NOW. after worrying for months for her bottled water CF and Kloud CF.

 fighting goddess! fighting Assassination! (well but she will have a function in Shanghai on 8.23, let's look forward to it tgt!!)

Hoping that next month she will be on the top spot again.hehe.Regarding this survey i think she is the first person reaching 30% score ever since the start of this survey.She still holds the record until now.

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